Which category should I submit this order confirmation template as?+
Utility. It is transactional and tied to a specific action the guest just completed (placing an order, paying a deposit, confirming a booking), so it belongs in the utility category — which also bills at a lower per-message rate than marketing.
Does an order confirmation template need opt-in?+
Consent to be messaged on WhatsApp still applies, but because this is a utility message tied to a real action the guest took, it does not need the explicit marketing opt-in or an opt-out line that promotional templates require.
Do I need to include an opt-out line?+
No. Opt-out lines are mandatory for marketing templates, not utility ones. Because this confirmation is strictly transactional, adding promotional language and an opt-out would actually reclassify it as marketing — keep it clean and informational.
Can I edit the wording?+
Yes. You can adjust the copy, variable order and buttons, but keep it within utility-category rules — strictly informational, no offers — and re-submit the edited version for approval before sending.
How fast can I start sending it?+
Once the template is approved (utility templates usually clear within a day), you can send it instantly through InfiQ the moment an order or booking is confirmed.
How much does each message cost?+
WhatsApp bills per delivered message by category since 1 July 2025, and this template bills at the utility rate — lower than marketing. If the guest replies within 24 hours you are inside the free service window. InfiQ shows the utility rate transparently in ₹ per-message pricing, ex-GST.
Can I send it in Hindi or a regional language?+
Yes. Create the same utility template in Hindi or your guests' preferred language and submit it separately for approval. Each language version is its own approved template.
What buttons can I add?+
Use up to three action buttons that serve the transaction — for example View order, Talk to us or Get directions. Avoid promotional or upsell buttons, which can push the template into the marketing category and risk rejection.