Back In Stock WhatsApp Template for Hospitality

How to personalise it so it reads 1:1, not as a blast

The template carries three variables so each message feels written for one guest rather than pushed to a list. {{1}} is the guest's first name, {{2}} is the specific item they were waiting on, and {{3}} is your property or outlet name so multi-location brands stay unambiguous. Pull these values straight from your waitlist or booking data — the guest who queued for 'The Weekend Spa Retreat' should see exactly that phrase, not a generic 'your item'. Precise, truthful personalisation is what lifts a back-in-stock note above an ordinary promotional blast, and it also protects your quality rating: relevant messages get fewer blocks and reports, which keeps your number healthy and your future sends deliverable.

• {{1}} name — from the guest profile, not a fallback like 'Guest'
• {{2}} product — the exact item they waitlisted, spelled as they saw it
• {{3}} location — your property or outlet, essential for multi-site brands

Category and approval: submit as Marketing

This is unambiguously a Marketing template — it is promotional in intent, so submitting it as Utility is the single most common reason a template like this gets rejected. When you submit through InfiQ, provide a realistic sample value for every variable ({{1}}, {{2}} and {{3}}), keep every claim truthful and non-misleading, and make sure the opt-out line stays intact. Marketing templates require prior opt-in from the recipient and must give a clear way to stop, which the 'Reply STOP to opt out' line and the optional 'Stop promotions' button both satisfy. Approvals for a clean, well-formed template like this usually come back within a day; once approved you can send it instantly at scale.

• Category: Marketing — never Utility (top rejection cause)
• Fill in sample values for {{1}}, {{2}} and {{3}} before submitting
• Keep the opt-out line — marketing templates must let users opt out
• Only send to guests who opted in to marketing messages

What it costs to send

Since Meta moved off per-conversation billing on 1 July 2025, WhatsApp charges per delivered message by category. A back-in-stock note is a Marketing template, so it bills at Meta's marketing per-message rate for India, plus InfiQ's transparent ₹ platform pricing (ex-GST). The free 24-hour service window does not apply here the way people often assume — that window only covers replies to a customer-initiated conversation and is a service window, not a billing unit. Because this is a business-initiated marketing send, each delivered message is billable regardless of any open window. Use the cost calculator to slide your monthly volume and see the ₹ figure and likely payback before you commit to a send.

Variations you can copy

Keep the approved structure but adapt the wording to your brand and audience. A shorter build strips down to name and product for fast, low-friction sends; an incentive build adds a genuine time-bound reason to act — an early-access window for members, or a small welcome-back perk — which suits marketing intent well. For much of India, a regional-language version in Hindi, Tamil, Marathi or your guests' preferred language will outperform English outright. Every variation is a distinct template that must be submitted and approved on its own, so plan the set you need up front and get them all in the queue together.

• Shorter: name plus product only, for quick low-friction sends
• With incentive: a real time-bound perk or early-access window
• Regional language: a Hindi or local-language version for higher engagement
• Multi-outlet: keep {{3}} so each property's guests see the right name