Win-back campaigns
Quiet customers aren't lost. Win them Back on WhatsApp.
A win-back campaign automatically messages customers who haven't ordered in 60 or 90 days with a personalised offer — and stops the moment they buy. Typical programmes reactivate 12–18% of lapsed customers at a fraction of what acquiring new ones costs.
14% of lapsed customers reactivated, typical
Indigo Thread Co.
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It does — 20% off everything, new arrivals included. Your usual size 38 is in stock across the linen range.18:48
Use cases
How win-back campaigns teams use InfiQ
Inactivity triggers
Fire campaigns automatically at 60, 90 or 180 days since last order, with segments refreshed nightly from your store or CRM.
Suppression rules
Auto-exclude anyone with an open support ticket, a recent refund or a purchase in the last 30 days so nobody gets an irrelevant nudge.
Tiered offers
Escalate from a 10% code at 60 days to 20% at 90 — deeper discounts stay reserved for the hardest-to-recover segments.
Personalised picks
Merge first name, last-bought category and size into the template — personalised win-backs convert around 2× generic blasts.
Capped follow-ups
Send one reminder 3 days later to customers who didn't respond, then stop — a hard cap of two touches per campaign protects opt-ins.
Reactivation tracking
Attribute every redeemed code and repeat order back to the exact message, so you see reactivation rate and revenue per campaign.
Measurable outcomes
The numbers win-back campaigns teams track
Every journey is measured end to end — from first message to the business outcome — inside one analytics view.
Journey funnel
read rate within 24 hours
90%
typical reactivation rate
14%
higher recovery than email win-backs
3×
Recommended products
What powers this for win-back campaigns teams
Broadcasts & Campaigns
Send personalised WhatsApp broadcasts to your full opted-in list with InfiQ. Segmentation, scheduling, retargeting and analytics on the official API.
Explore Broadcasts & CampaignsWhatsApp Business API
Get official WhatsApp Business API access with InfiQ, a Meta Business Partner. Fast onboarding, green tick verification and template management.
Explore WhatsApp Business APIChatbots & Automation
Build no-code WhatsApp chatbots with InfiQ. Drag-and-drop flows, AI answers, lead qualification, order tracking and human handoff on the official API.
Explore Chatbots & AutomationKeep exploring
Templates and integrations for this workflow
FAQ
Frequently asked questions
Can I message customers who haven't interacted with us in months?
Yes, as long as they opted in to WhatsApp messages when they first bought or signed up — inactivity doesn't expire consent, but an opt-out does. InfiQ keeps consent records, audit logs and access controls, and automatically suppresses anyone who has unsubscribed since.
Do win-back messages need Meta approval first?
Yes. Win-backs use marketing templates, which Meta reviews before first use — most clear within a few minutes to a few hours. InfiQ flags wording likely to be rejected before you submit, so approval is usually one pass.
How does InfiQ know a customer has gone inactive?
You sync last-order dates from Shopify, WooCommerce or your CRM via native integrations, the API or a scheduled CSV upload. Segments like "90 days since last purchase" then refresh automatically every night.
How often can I send win-backs without annoying people?
One offer plus one reminder per campaign is the working standard, with a 60–90 day cooling-off period before the same customer is targeted again. Frequency caps and quiet hours are enforced at the platform level, so a segment overlap can't double-message anyone.
How do I measure whether the campaign actually worked?
Track redemptions of campaign-specific codes, button clicks and orders attributed within a 7-day window — all visible per campaign in InfiQ analytics. Keeping a small holdout group out of the send tells you the true lift over customers who would have returned anyway.
What if someone buys right before the message goes out?
InfiQ re-checks suppression rules at send time, not just when the campaign is scheduled. A customer who ordered an hour earlier is dropped from the queue automatically, so nobody gets a "we miss you" the day after they bought.
Send your first message today.
Get set up on the official WhatsApp Business API and go live in 2 hours — with a team that answers when you call.