Skip to content
WhatsApp

WhatsApp newsletter

The newsletter your audience actually reads.

Send an opt-in weekly digest — tips, updates, curated picks — straight to WhatsApp, where a typical issue is read by around 90% of your list within a day, against roughly 20% opens on email. InfiQ handles consent capture, scheduling, segmentation and list hygiene so the channel stays warm and compliant.

  1. 01

    Opted in to the digest

    100%

  2. 02

    Issue delivered

    97%

  3. 03

    Read within 24 hours

    89%

  4. 04

    Tapped through to content

    31%

Use cases

How whatsapp newsletter teams use InfiQ

Opt-in capture everywhere

Grow the list with a QR code, website widget or a single keyword — a double-confirm message records each consent with source and timestamp.

Reusable digest template

Approve one digest layout — header, 3 story blocks and a read-more button — then fill the variable slots each week without re-approval.

Topic and language segments

Split subscribers by interest, language or city at signup so each person gets the edition they asked for, not everything you publish.

Send-time scheduling

Queue issues for the slot your audience reads — Sunday 9 am editions typically out-read weekday afternoon sends by 15–20%.

Automatic list hygiene

Flag subscribers who skip 4 consecutive issues, send one win-back message, and pause them if they stay silent — keeping read rates above 85%.

Per-issue analytics

See delivered, read and button-tap counts for every issue, with UTM-tagged links to show which sections drive traffic to your site.

9:41
M

MoneyMitra

online

TodayMessages are end-to-end encrypted. No one outside of this chat can read them.

MoneyMitra weekly · Issue 42

This week: 3 tax-saving moves before the July 31 ITR deadline, a 5-minute SIP health check, and one UPI scam doing the rounds.09:00

Read full issue

Manage preferences

Loved the SIP checklist. Can I get this on Sunday mornings instead?09:14

Done — you're on the Sunday 9 am edition from next week. Reply PAUSE anytime for a break, or STOP to unsubscribe.09:15

Perfect, thanks!09:16
Message

The customer experience

What whatsapp newsletter customers see

Verified business name, rich templates and tap-to-act buttons — a conversation, not a notification.

Measurable outcomes

The numbers whatsapp newsletter teams track

Every journey is measured end to end — from first message to the business outcome — inside one analytics view.

Analytics · WhatsApp newsletter Last 30 days

Journey funnel

Opted in to the digest100%
Issue delivered97%
Read within 24 hours89%
Tapped through to content31%

typical issue read rate

90%

click-through to full content

25%

opt-outs per issue

0.8%

Talk to InfiQ

Put WhatsApp to work for whatsapp newsletter

Tell us your use-case — we’ll tailor the templates and flows and estimate the cost.

Step 1 of 2
WhatsApp

Protected by invisible spam checks · replies within 1 working day

FAQ

Frequently asked questions

Do subscribers need to opt in before I can send a newsletter?

Yes. WhatsApp treats newsletters as marketing messages, so you need explicit opt-in — a keyword, website form or QR scan all work. InfiQ stores every consent with source and timestamp, giving you an audit trail if Meta or a subscriber ever asks.

Does every issue need Meta's approval?

No. You approve one digest template with variable slots for the headline, story summaries and link, and each week's issue simply fills those slots. Only a new layout needs fresh approval, which typically clears within minutes to a few hours.

How often should I send without annoying people?

Weekly is the reliable default — frequent enough to stay top of mind, spaced enough that opt-outs stay under 1% per issue. Rising block rates cause Meta to throttle your marketing reach, so InfiQ alerts you when opt-outs trend up before deliverability suffers.

Can I move my email list over to WhatsApp?

Not directly — email consent doesn't carry over, and messaging unconsented numbers damages your number's quality rating. The proven route is inviting email subscribers to join via a link or QR code; brands typically convert 10–25% of active email readers in the first month.

How do I measure a WhatsApp newsletter against email?

Every issue reports delivered, read and button-tap counts per subscriber — read receipts you never get from email. Add UTM-tagged links and you can compare click-through to your site issue by issue, section by section.

What happens to subscribers who stop reading?

InfiQ can auto-flag anyone who hasn't opened your last 4 issues, send a single win-back message and pause them if they stay silent. That keeps your read rate honest and stops you paying to message people who've moved on.

Meta Business Partner

Send your first message today.

Get set up on the official WhatsApp Business API and go live in 2 hours — with a team that answers when you call.

7-day free trial Enterprise-grade reliability Live in 2 hours Built for Indian businesses