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Automation integration

Native connector coming soon

Google Sheets + WhatsApp via InfiQ

For thousands of teams the CRM is a spreadsheet — and that is fine. Point a sheet at InfiQ and every row can receive, and every reply can become, a WhatsApp message.

Book a demoRead the API docs

How the data flows

Google Sheets

your system

record.created

InfiQ

rules + templates

→ welcome_message
Customer

You're all set! We'll keep you posted right here on WhatsApp.

✓✓

delivered · read

Live sync

Why connect

What syncing Google Sheets unlocks

Four flows teams typically wire up first when Google Sheets starts talking to WhatsApp.

Broadcast from a sheet

Keep numbers, names and variable fields in columns, then send a personalised template to every row — the lightest campaign tool your team already knows.

Leads logged to rows

InfiQ webhooks can append every inbound enquiry to a sheet via Apps Script or a bridge — number, message, timestamp — giving you a zero-cost lead log.

Row changes trigger messages

Status column flips to 'shipped' or 'approved'? An Apps Script trigger calls the InfiQ API and the customer hears about it in seconds.

A lightweight CRM that messages

Combine columns as segments — city, plan, last order date — and run targeted sends without buying CRM software you do not need yet.

How it works today

Connect today with webhooks and the REST API

No waiting on a connector: Google Sheets and InfiQ can talk today over the same rails the native integration will use.

  1. 1

    Create your API credentials

    Sign in to the InfiQ dashboard and generate a scoped API key — it takes about a minute.

  2. 2

    Wire Google Sheets events to InfiQ

    Point Google Sheets's webhooks or automation layer at the InfiQ REST API, and subscribe to InfiQ webhooks for replies and delivery states.

  3. 3

    Send approved templates

    Trigger pre-approved WhatsApp templates with live data, and handle inbound replies in the shared team inbox or your own system.

Developer documentation

Example flows

  • Sheet of 500 numbers + variables → bulk personalised template send via the API
  • Inbound WhatsApp lead → InfiQ webhook → new row with number, message and time
  • Status cell edited → Apps Script trigger → status update template to that row's number

Endpoint references, payload examples and sandbox keys are in the developer docs.

Coming soon

Native Google Sheets integration

A first-party sheet sync: connect a spreadsheet from the InfiQ dashboard, map columns to template variables, and enable append-on-inbound — no Apps Script required. Until then, Apps Script or Zapier bridges the gap in under an hour.

Native integration coming soon — connect today via webhooks and the REST API. Flows you build now carry over unchanged when the connector ships: it replaces the wiring, not your templates or automations.

Connect via the API today →Ask about the roadmap →

Where it fits

Teams that pair Google Sheets with WhatsApp

See how businesses in these industries run the flows above end to end on InfiQ.

Education & EdTech
Healthcare
All industry solutions

Talk to InfiQ

Automate WhatsApp with your stack

Tell us what you want to connect — we’ll map the flows and get you a sandbox in about 2 hours.

Step 1 of 2
WhatsApp

Protected by invisible spam checks · replies within 1 working day

Related

Where this integration fits

WhatsApp for Education & EdTechSee how Education & EdTech teams run these flows end to end.WhatsApp for HealthcareSee how Healthcare teams run these flows end to end.WhatsApp Business APIThe official API and shared inbox behind every integration.Marketing broadcast templatesReady-to-edit templates to send from this integration.All WhatsApp integrationsConnect your CRM, store, payments and automation stack.

FAQ

Google Sheets integration — common questions

Is the Google Sheets integration available now?

Yes — you can connect Google Sheets to InfiQ today using webhooks and the REST API. What is still in development is the native one-click connector; until it ships, the connection is API-based rather than point-and-click.

What can I automate between Google Sheets and WhatsApp?

Personalised broadcasts driven by sheet columns, appending inbound leads and replies as rows, and sending messages when a cell changes — order status, appointment confirmation, fee reminder — via Apps Script or a no-code bridge.

Do I need developers to set this up?

For the direct API route, yes — a developer typically wires up the first flow in a few hours using our docs at /developers. If you have no engineering bandwidth, you can bridge Google Sheets and InfiQ through Zapier or Make without writing code. The native connector will remove the technical step entirely.

When is the native connector coming?

Native connectors roll out in phases and we do not publish dates we cannot keep — talk to us for the current roadmap. Building on the API today is safe: when the connector ships it replaces the plumbing, not your templates or message flows.

Meta Business Partner

Put Google Sheets on WhatsApp this week.

Start with the API today and switch to the native connector when it lands. Our team will map the flow in a 20-minute call.

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