WhatsApp for Review Generation
Reviews decide whether a stranger picks you or the shop next door — but the customers most likely to praise you are the least likely to sit down and write a review unprompted. InfiQ closes that gap on WhatsApp, the one channel Indian customers open within minutes. A single well-timed message, sent automatically after a purchase, visit or resolved ticket, turns a satisfied customer into a public Google, Amazon or Zomato review with one tap — no login walls, no forgotten follow-ups, no manual chasing by your team.
Playbook TL;DR
InfiQ automates review generation on WhatsApp: an event (order delivered, service completed, ticket resolved) triggers an approved template, the customer taps a rating, and happy customers are routed to your public review link while unhappy ones reach your team privately — all wired into your existing store, CRM or backend.Why email and phone calls fail at collecting reviews
The people who leave reviews unprompted are usually the ones with a complaint. Your delighted customers move on with their day and never return to write the glowing feedback you actually earned. Email review requests land in Promotions tabs and die at open rates in the low double digits; outbound calls asking for a rating feel intrusive and rarely reach anyone. Manual WhatsApp messaging by staff is better, but it is slow, inconsistent, forgotten during busy hours, and impossible to scale past a handful of customers a day. The result is a review count that badly under-represents how good your service really is — and a rating that competitors with an automated ask quietly overtake.
- Email review asks are buried in Promotions and ignored
- Cold calls for feedback feel pushy and go unanswered
- Manual messaging is inconsistent and forgotten when it is busy
- The happiest customers are the least likely to review unprompted
- Timing is everything, and humans miss the golden window
The review generation flow, end to end
InfiQ builds an automated flow that fires at the exact moment a customer is most impressed. A triggering event — an order marked delivered, a service ticket closed, a table checked out, an appointment completed — sends a personalised WhatsApp template with the customer's name and a quick prompt: how was it? The customer taps a rating using interactive buttons, no typing required. Rate high, and they are handed a direct deep link to your Google Business Profile, Amazon listing, app store page or marketplace review form, pre-framed so the review takes seconds. Rate low, and instead of a public one-star, the flow opens a private conversation that routes straight to your support team, so you recover the relationship before it becomes a permanent scar on your rating.
- Event triggers the message at the peak-satisfaction moment
- Interactive buttons capture a rating with one tap
- Happy customers get a deep link straight to the review page
- Unhappy customers are routed privately to your team first
- Every response is captured back in your CRM or dashboard
Templates and integrations that make it run itself
Review generation only scales when nobody has to press send. InfiQ wires the flow into the tools you already use so it triggers automatically off real business events. An order webhook from Shopify or a payment success from Razorpay can start the post-purchase ask; a status change in Zoho CRM can fire the request the moment a job is closed. We register the approved WhatsApp templates for you — a utility template for genuinely transactional follow-ups and a marketing template where a promotional nudge is appropriate — and map each one to the right trigger. Because InfiQ is an official Meta Business Partner, template submission, category selection and quality management are handled correctly the first time, so your messages keep landing at high quality ratings.
- Trigger from Shopify, Razorpay, Zoho CRM and other backends
- Approved utility templates for post-transaction asks
- Marketing templates where a promotional review nudge fits
- Correct category selection to protect deliverability and rating
Tuned for your industry
A review ask that works for a restaurant is worded, timed and targeted differently from one for an e-commerce store or a clinic. For D2C and marketplace sellers, the flow waits until the product is delivered and settled in, then points buyers to the exact product listing. For local services — salons, dentists, repair, coaching — it fires right after the appointment, when goodwill is highest, and steers to Google Maps. For hospitality and food, it goes out at checkout and can split between Zomato, Google and your own page. For SaaS and app businesses, it can ask after a support win or a milestone and route to the Play Store or a G2-style profile. The mechanics stay the same; the timing, wording and destination are tuned per use case.
- E-commerce and D2C: post-delivery, deep-linked to the product
- Local services and clinics: right after the appointment, to Google
- Restaurants and hospitality: at checkout, split across platforms
- SaaS and apps: after a support win or milestone, to app stores
What honest, transparent pricing looks like
Review generation is one of the most cost-efficient things you can run on WhatsApp because each ask is a single message, not a long conversation. Since Meta moved off per-conversation billing on 1 July 2025, you are charged per delivered message by category — a utility message for a genuine post-transaction follow-up sits at the low end of the rate card, while a promotional marketing message costs more. The free 24-hour service window means that once a customer replies, any back-and-forth to recover an unhappy review or thank a happy one happens at no extra messaging cost. InfiQ applies transparent ₹ pricing (ex-GST), so you can model exactly what a review campaign of any volume will cost before you send a single message.
- Billed per delivered message by category since 1 July 2025
- Utility asks sit at the low end of the rate card
- Replies within the 24-hour service window are free to continue
- Transparent ₹ pricing, ex-GST
Frequently asked questions
Do I need customer consent to send review requests on WhatsApp?+
Can the whole thing run automatically without my team sending messages?+
Which template category should a review request use?+
How does it stop unhappy customers from leaving public one-star reviews?+
Which review platforms can it link to?+
How quickly can review generation go live?+
What does a review campaign cost to run?+
Do I keep ownership of my WhatsApp account and data?+
Still have questions?
Talk to an industry specialistTurn your happiest customers into public reviews
Book a demo and watch a live review-generation flow fire off a real event — from trigger to five-star review — before your next order even ships.