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Referral programs

Turn happy customers into new customers.

Ask for the referral at the moment satisfaction peaks — right after delivery or a 5-star rating — with a personal code your customer forwards in one tap. Both sides get rewarded automatically, and every friend who orders is tracked back to the exact code that brought them.

  1. 01

    Referral invite delivered

    100%

  2. 02

    Customer shares their link

    32%

  3. 03

    Friend clicks and starts a chat

    15%

  4. 04

    Friend places first order

    7%

Use cases

How referral programs teams use InfiQ

Post-purchase triggers

Fire the referral ask automatically on delivery confirmation, a 4-5 star rating or a third repeat order — the moments satisfaction peaks.

Unique codes and links

Every customer gets a personal code and short link, generated via API or bulk CSV, so attribution never depends on asking who sent you.

Two-sided rewards

Set give-get offers like ₹300 for both sides; the reward template fires automatically the moment a referred friend's first order completes.

One-tap sharing

The share button opens WhatsApp's native forward sheet, so a referral reaches a friend's chat in under 10 seconds with zero app switching.

Advocate targeting

Segment the ask to customers with NPS 9-10, 3+ orders or 6 months of tenure, so invites only reach people likely to say yes.

Full-funnel tracking

Count sends, shares, friend clicks and first orders per code, then export referral revenue by campaign, cohort or advocate.

9:41
N

Nivara Naturals

online

TodayMessages are end-to-end encrypted. No one outside of this chat can read them.

Refer a friend, both save ₹300

Hi Ananya, glad you loved your order! Share your code ANANYA300 — your friend gets ₹300 off, you get ₹300 credit.18:42

Share my link

How it works

Share my link18:44

Here's your personal link: nivara.in/r/ANANYA300. Forward it to friends on WhatsApp — credit lands as soon as they order.18:44

You earned ₹300 credit

Priya just placed her first order with your code. ₹300 credit added — it applies automatically at your next checkout.19:10

View balance

Message

The customer experience

What referral programs customers see

Verified business name, rich templates and tap-to-act buttons — a conversation, not a notification.

Measurable outcomes

The numbers referral programs teams track

Every journey is measured end to end — from first message to the business outcome — inside one analytics view.

Analytics · Referral programs Last 30 days

Journey funnel

Referral invite delivered100%
Customer shares their link32%
Friend clicks and starts a chat15%
Friend places first order7%

of invited customers share their link

32%

higher lifetime value for referred customers

25%

days from invite to referred first order, on average

4

Talk to InfiQ

Put WhatsApp to work for referral programs

Tell us your use-case — we’ll tailor the templates and flows and estimate the cost.

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FAQ

Frequently asked questions

Do customers need to opt in before I send referral invites?

Yes. Referral asks are marketing templates under Meta's rules, so they need prior opt-in — typically collected at checkout, signup or in a support chat. InfiQ stores consent records, audit logs and access controls so you can show when and where each opt-in happened.

Will Meta approve a template that includes codes and reward amounts?

Yes, as long as the offer is stated plainly and variables like name and code are used correctly. InfiQ pre-checks templates against Meta's marketing policy before submission, and most referral templates clear review within a few hours.

How do referral triggers connect to my store or CRM?

InfiQ listens to webhooks from Shopify, WooCommerce or your own backend via API — order delivered, rating submitted, milestone reached. Each event can generate the code, send the invite and log the touch in your CRM. No integration ready yet? Upload a CSV of eligible customers and run it as a campaign.

When should the referral ask go out, and how often can I repeat it?

The highest share rates come within 24 hours of a positive moment — delivery, a good rating or a repeat purchase. InfiQ enforces frequency caps per contact, so an advocate who ignores the ask isn't nudged again for a set window, typically 60-90 days.

How do I measure whether the program actually pays for itself?

Every code carries end-to-end attribution: invites sent, links shared, friends who clicked and first orders placed. Compare reward spend against referred revenue in the dashboard, or export per-cohort data to your BI tool to track payback over time.

What stops people from referring themselves or gaming rewards?

InfiQ flags self-referrals by matching phone numbers, delivery addresses and payment fingerprints between advocate and friend. You can cap rewards per customer per month and route suspicious redemptions to a manual review queue before credit is issued.

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