The moment a price drops, your shoppers hear it first.

Yes. Price drop alerts are marketing messages under Meta's rules, so you need explicit opt-in — a 'notify me' tap, a checkout checkbox or a QR scan all work. InfiQ stores consent records, audit logs and access controls so you can show exactly when and where each shopper opted in.

No. You build one price drop template with variables for product name, old price, new price and offer window, and Meta approves it once — usually within a few hours. After that the same template serves your entire catalog.

Connect your store via webhook — Shopify, WooCommerce and custom carts all work through the REST API — or run a scheduled catalog sync. When a tracked SKU's price falls below a shopper's threshold, the alert fires within seconds of the change.

Set frequency caps per number — most brands cap at 2 price alerts a week — plus minimum-drop thresholds and quiet hours. Meta also applies its own per-user marketing limits, so disciplined sending protects your delivery rates too.

Every alert carries a tracked link, and purchase webhooks flow back into InfiQ so you see the full funnel from delivered to purchased. Run a holdout group — shoppers who qualify but don't get the alert — to measure true incremental lift rather than sales that would have happened anyway.

Two clean options: honour the alerted price for the stated window with an auto-applied coupon code, or expire the CTA link when the offer ends. Either way, state the window in the message itself — shoppers convert faster and complaints stay near zero.