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WhatsApp

Loyalty & rewards program

Loyalty points your customers actually see — no app needed.

Your POS or CRM triggers points balances, tier upgrades, birthday offers and expiry reminders straight into a WhatsApp chat members already open daily. No app to download, no card to carry — typical programs see reward redemption around 22%, against 3–8% for email coupons.

Headline outcome

higher redemption than email coupons

85%

Balance update read rate

22%

Reward redemption rate

Use cases

How loyalty & rewards program teams use InfiQ

QR enrolment at the counter

Customers scan a QR on the bill or counter standee, send one pre-filled message and are enrolled with opt-in recorded — no form, no app.

POS-triggered balance updates

A webhook from your billing or POS system fires a template within seconds of checkout, showing points earned and the running balance.

Tier upgrades and milestones

Automatic messages the moment a member crosses a tier threshold, with the new benefits listed in the same message they can scroll back to.

Birthday and anniversary offers

Pull date fields from your CRM and schedule offers to land at 9 am on the day, with a redemption button and a clear expiry window.

Expiry and redemption nudges

Remind members 7 days before points lapse — expiry reminders routinely pull 2–3× the redemptions of a standard promo message.

Redemption tracking per segment

Every button tap and voucher code is logged, so you see read, click and redemption rates by tier, outlet or campaign.

Measurable outcomes

The numbers loyalty & rewards program teams track

Every journey is measured end to end — from first message to the business outcome — inside one analytics view.

Analytics · Loyalty & rewards program Last 30 days

Journey funnel

Members opted in100%
Balance updates read78%
Reward offer tapped41%
Reward redeemed22%

Balance update read rate

85%

Reward redemption rate

22%

Repeat purchase lift

1.8×

9:41
K

Kaapi Kadai

online

TodayMessages are end-to-end encrypted. No one outside of this chat can read them.

Kaapi Kadai Rewards

Hi Ananya, you earned 45 points on today's order. Balance: 520 — just 80 short of Gold tier.17:05

Redeem points

View rewards

What can I get with 520 points?17:08

You can redeem: 1) Free cold brew — 300 pts 2) ₹150 off your next order — 500 pts. Reply 1 or 2.17:08

217:09

Done. Voucher KAAPI150 is live for 30 days — show it at any outlet. New balance: 20 points.17:09

Message

The customer experience

What loyalty & rewards program customers see

Verified business name, rich templates and tap-to-act buttons — a conversation, not a notification.

Talk to InfiQ

Put WhatsApp to work for loyalty & rewards program

Tell us your use-case — we’ll tailor the templates and flows and estimate the cost.

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FAQ

Frequently asked questions

Do customers need to opt in before I send loyalty messages?

Yes. Capture consent at enrolment — a QR scan, checkout form or keyword message — and InfiQ stores the consent record with a timestamp. Members can reply STOP at any time and the platform suppresses them automatically.

Do points and tier messages need Meta template approval?

Any business-initiated message uses a pre-approved template. Balance updates and tier upgrades usually clear under the utility category within minutes to a few hours, and InfiQ flags wording likely to be rejected before you submit.

How do balance updates get triggered from my billing system?

Connect your POS, e-commerce platform or CRM to InfiQ's API or webhooks; a purchase event fires the template with the member's points merged in. If you don't have a live integration, scheduled CSV uploads work too.

How often should I message loyalty members?

Transaction-triggered updates go out per purchase, since members expect them. Promotional nudges like birthday offers or expiry reminders work best capped at 2–4 per month — Meta rate-limits marketing templates per user, and InfiQ enforces the frequency caps you set.

How do I measure whether the program is working?

Track read rate, button taps and voucher redemptions per campaign in InfiQ's dashboard, and pass a unique code per member to tie redemptions back to your POS. For true lift, compare repeat-purchase rates of messaged versus unmessaged members.

What happens if a member changes their number or disputes a balance?

Update the contact record and the consent record and message history carry over in the audit log. Balance disputes route to your team through the shared inbox, so an agent can check the ledger and reply in the same thread.

Meta Business Partner

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