Loyalty & rewards program
Loyalty points your customers actually see — no app needed.
Your POS or CRM triggers points balances, tier upgrades, birthday offers and expiry reminders straight into a WhatsApp chat members already open daily. No app to download, no card to carry — typical programs see reward redemption around 22%, against 3–8% for email coupons.
Headline outcome
3×
higher redemption than email coupons
85%
Balance update read rate
22%
Reward redemption rate
Use cases
How loyalty & rewards program teams use InfiQ
QR enrolment at the counter
Customers scan a QR on the bill or counter standee, send one pre-filled message and are enrolled with opt-in recorded — no form, no app.
POS-triggered balance updates
A webhook from your billing or POS system fires a template within seconds of checkout, showing points earned and the running balance.
Tier upgrades and milestones
Automatic messages the moment a member crosses a tier threshold, with the new benefits listed in the same message they can scroll back to.
Birthday and anniversary offers
Pull date fields from your CRM and schedule offers to land at 9 am on the day, with a redemption button and a clear expiry window.
Expiry and redemption nudges
Remind members 7 days before points lapse — expiry reminders routinely pull 2–3× the redemptions of a standard promo message.
Redemption tracking per segment
Every button tap and voucher code is logged, so you see read, click and redemption rates by tier, outlet or campaign.
Measurable outcomes
The numbers loyalty & rewards program teams track
Every journey is measured end to end — from first message to the business outcome — inside one analytics view.
Journey funnel
Balance update read rate
85%
Reward redemption rate
22%
Repeat purchase lift
1.8×
Kaapi Kadai
online
Kaapi Kadai Rewards
Hi Ananya, you earned 45 points on today's order. Balance: 520 — just 80 short of Gold tier.17:05
Redeem points
View rewards
You can redeem: 1) Free cold brew — 300 pts 2) ₹150 off your next order — 500 pts. Reply 1 or 2.17:08
Done. Voucher KAAPI150 is live for 30 days — show it at any outlet. New balance: 20 points.17:09
The customer experience
What loyalty & rewards program customers see
Verified business name, rich templates and tap-to-act buttons — a conversation, not a notification.
Recommended products
What powers this for loyalty & rewards program teams
WhatsApp Business API
Get official WhatsApp Business API access with InfiQ, a Meta Business Partner. Fast onboarding, green tick verification and template management.
Explore WhatsApp Business APIChatbots & Automation
Build no-code WhatsApp chatbots with InfiQ. Drag-and-drop flows, AI answers, lead qualification, order tracking and human handoff on the official API.
Explore Chatbots & AutomationBroadcasts & Campaigns
Send personalised WhatsApp broadcasts to your full opted-in list with InfiQ. Segmentation, scheduling, retargeting and analytics on the official API.
Explore Broadcasts & CampaignsKeep exploring
Templates and integrations for this workflow
FAQ
Frequently asked questions
Do customers need to opt in before I send loyalty messages?
Yes. Capture consent at enrolment — a QR scan, checkout form or keyword message — and InfiQ stores the consent record with a timestamp. Members can reply STOP at any time and the platform suppresses them automatically.
Do points and tier messages need Meta template approval?
Any business-initiated message uses a pre-approved template. Balance updates and tier upgrades usually clear under the utility category within minutes to a few hours, and InfiQ flags wording likely to be rejected before you submit.
How do balance updates get triggered from my billing system?
Connect your POS, e-commerce platform or CRM to InfiQ's API or webhooks; a purchase event fires the template with the member's points merged in. If you don't have a live integration, scheduled CSV uploads work too.
How often should I message loyalty members?
Transaction-triggered updates go out per purchase, since members expect them. Promotional nudges like birthday offers or expiry reminders work best capped at 2–4 per month — Meta rate-limits marketing templates per user, and InfiQ enforces the frequency caps you set.
How do I measure whether the program is working?
Track read rate, button taps and voucher redemptions per campaign in InfiQ's dashboard, and pass a unique code per member to tie redemptions back to your POS. For true lift, compare repeat-purchase rates of messaged versus unmessaged members.
What happens if a member changes their number or disputes a balance?
Update the contact record and the consent record and message history carry over in the audit log. Balance disputes route to your team through the shared inbox, so an agent can check the ledger and reply in the same thread.
Send your first message today.
Get set up on the official WhatsApp Business API and go live in 2 hours — with a team that answers when you call.
