CRM integration

Native connector coming soon

HubSpot + WhatsApp via InfiQ

Add WhatsApp as a channel inside HubSpot workflows — trigger messages from lifecycle changes, sync lists for broadcasts and route hot leads straight to your team inbox.

Book a demo Read the API docs

How the data flows

HubSpot

your system

lead.created

InfiQ

rules + templates

→ welcome_lead

Customer

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Live sync

Why connect

What syncing HubSpot unlocks

Four flows teams typically wire up first when HubSpot starts talking to WhatsApp.

Workflow-triggered WhatsApp

Use HubSpot workflow webhooks to call the InfiQ API at any step — form submitted, deal created, lifecycle stage changed — and send the matching approved template.

Contact and list sync

Mirror HubSpot lists into InfiQ audiences so broadcast segments stay current, and write WhatsApp opt-ins back to the contact record as a property.

Lead routing to a shared inbox

Inbound WhatsApp replies land in InfiQ's shared team inbox and can create or update HubSpot contacts via webhook, so sales picks up the thread with context.

Lifecycle and attribution updates

Write message outcomes — delivered, read, replied — back to HubSpot properties and use them in reports and further workflow branching.

How it works today

Connect today with webhooks and the REST API

No waiting on a connector: HubSpot and InfiQ can talk today over the same rails the native integration will use.

1
Create your API credentials
Sign in to the InfiQ dashboard and generate a scoped API key — it takes about a minute.
2
Wire HubSpot events to InfiQ
Point HubSpot's webhooks or automation layer at the InfiQ REST API, and subscribe to InfiQ webhooks for replies and delivery states.
3
Send approved templates
Trigger pre-approved WhatsApp templates with live data, and handle inbound replies in the shared team inbox or your own system.

Developer documentation

Example flows

HubSpot form submission → workflow webhook → InfiQ welcome template
Lifecycle stage becomes MQL → nurture template with a booking link
Inbound WhatsApp reply → InfiQ webhook → HubSpot contact updated and task created

Endpoint references, payload examples and sandbox keys are in the developer docs.

Coming soon

Native HubSpot integration

An InfiQ app for the HubSpot marketplace: native workflow actions to send WhatsApp templates, contact property sync both ways and conversation history on the record timeline — installed and authorised in a couple of clicks.

Native integration coming soon — connect today via webhooks and the REST API. Flows you build now carry over unchanged when the connector ships: it replaces the wiring, not your templates or automations.

Connect via the API today →Ask about the roadmap →

Where it fits

Teams that pair HubSpot with WhatsApp

See how businesses in these industries run the flows above end to end on InfiQ.

E-commerce & D2C

Education & EdTech

All industry solutions

Where this integration fits

WhatsApp for E-commerce & D2CSee how E-commerce & D2C teams run these flows end to end.WhatsApp for Education & EdTechSee how Education & EdTech teams run these flows end to end.WhatsApp Business APIThe official API and shared inbox behind every integration.Lead-generation WhatsApp templatesReady-to-edit templates to send from this integration.All WhatsApp integrationsConnect your CRM, store, payments and automation stack.

FAQ

HubSpot integration — common questions

Is the HubSpot integration available now?

Yes — you can connect HubSpot to InfiQ today using webhooks and the REST API. What is still in development is the native one-click connector; until it ships, the connection is API-based rather than point-and-click.

What can I automate between HubSpot and WhatsApp?

Workflow-triggered template sends at any lifecycle step, list sync for WhatsApp broadcasts, lead capture from WhatsApp back into HubSpot, and writing delivery and reply outcomes to contact properties for reporting and branching.

Do I need developers to set this up?

For the direct API route, yes — a developer typically wires up the first flow in a few hours using our docs at /developers. If you have no engineering bandwidth, you can bridge HubSpot and InfiQ through Zapier or Make without writing code. The native connector will remove the technical step entirely.

When is the native connector coming?

Native connectors roll out in phases and we do not publish dates we cannot keep — talk to us for the current roadmap. Building on the API today is safe: when the connector ships it replaces the plumbing, not your templates or message flows.

Put HubSpot on WhatsApp this week.

Start with the API today and switch to the native connector when it lands. Our team will map the flow in a 20-minute call.

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