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Drip & nurture campaigns

Turn cold signups into buyers, step by step.

A drip campaign enrols every new signup into a timed WhatsApp sequence — welcome on day 0, proof on day 2, offer on day 5 — and removes them the moment they buy. Leads that would have gone cold get four to six chances to convert, on a channel where each step gets read by 90%+ of recipients.

Headline outcome

2.4×

typical conversion lift over a single broadcast blast

90%

Avg read rate per step

64%

Sequence completion rate

Use cases

How drip & nurture campaigns teams use InfiQ

Visual sequence builder

Drag steps onto a timeline — message, wait, condition, exit — and publish a five-step journey without writing code.

Behaviour-based triggers

Start sequences from form signups, quiz completions, Shopify events, CRM segment entry or any webhook — one drip per contact at a time.

Per-step personalisation

Merge name, product interest and quiz answers into every template, so the day-3 message references what the lead did on day 0.

Send-window controls

Space steps by hours, days or weeks and restrict sends to a 9 am–9 pm window so no step lands at 3 am.

Automatic exit rules

A purchase, booking or opt-out removes the contact within seconds — buyers never get the day-5 discount for something they already own.

Step-level analytics

Read, reply and drop-off rates per step show exactly which message loses leads, so you rewrite step 3 instead of the whole drip.

Measurable outcomes

The numbers drip & nurture campaigns teams track

Every journey is measured end to end — from first message to the business outcome — inside one analytics view.

Analytics · Drip & nurture campaigns Last 30 days

Journey funnel

Enrolled in sequence100%
Read at least one step92%
Replied or tapped a button38%
Converted before exit12%

Avg read rate per step

90%

Sequence completion rate

64%

Median days to conversion

9

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The customer experience

What drip & nurture campaigns customers see

Verified business name, rich templates and tap-to-act buttons — a conversation, not a notification.

Talk to InfiQ

Put WhatsApp to work for drip & nurture campaigns

Tell us your use-case — we’ll tailor the templates and flows and estimate the cost.

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FAQ

Frequently asked questions

Do I need a separate opt-in for every message in the sequence?

No — one recorded opt-in covers the whole sequence, as long as the contact was told what to expect when they signed up. InfiQ stores consent records and audit logs against each number, and every drip respects a global opt-out: one "Stop" exits the contact from all sequences instantly.

Does every step need Meta template approval?

Yes — any message sent outside a live 24-hour conversation must use an approved template. You submit templates from the InfiQ dashboard and most approvals come back within a few hours; if a lead replies mid-sequence, follow-ups inside the 24-hour window can be free-form.

What can trigger a drip to start?

Form signups, quiz completions, Shopify or WooCommerce events, a tag added in your CRM, a CSV import or any webhook. Each trigger maps to one sequence, and a contact already in a drip is never double-enrolled.

How many messages should a nurture sequence have, and how far apart?

Four to six steps over two to three weeks is the typical sweet spot — value first, offer from step three onwards. InfiQ's frequency caps also count broadcast sends, so a contact in a drip never gets stacked promotional messages on the same day.

How do I know if the sequence is actually converting?

Every step reports delivered, read, reply and button-tap rates, and the exit event — an order webhook, a booking, a payment — is logged as the conversion. You see conversion rate and revenue per sequence, not just per message.

What happens if someone buys halfway through the drip?

The purchase event fires the exit rule and the remaining steps are cancelled within seconds. You can auto-enrol buyers into a separate onboarding or replenishment sequence, so the thread continues without repeating the pitch.

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