Drip & nurture campaigns
Turn cold signups into buyers, step by step.
A drip campaign enrols every new signup into a timed WhatsApp sequence — welcome on day 0, proof on day 2, offer on day 5 — and removes them the moment they buy. Leads that would have gone cold get four to six chances to convert, on a channel where each step gets read by 90%+ of recipients.
Headline outcome
2.4×
typical conversion lift over a single broadcast blast
90%
Avg read rate per step
64%
Sequence completion rate
Use cases
How drip & nurture campaigns teams use InfiQ
Visual sequence builder
Drag steps onto a timeline — message, wait, condition, exit — and publish a five-step journey without writing code.
Behaviour-based triggers
Start sequences from form signups, quiz completions, Shopify events, CRM segment entry or any webhook — one drip per contact at a time.
Per-step personalisation
Merge name, product interest and quiz answers into every template, so the day-3 message references what the lead did on day 0.
Send-window controls
Space steps by hours, days or weeks and restrict sends to a 9 am–9 pm window so no step lands at 3 am.
Automatic exit rules
A purchase, booking or opt-out removes the contact within seconds — buyers never get the day-5 discount for something they already own.
Step-level analytics
Read, reply and drop-off rates per step show exactly which message loses leads, so you rewrite step 3 instead of the whole drip.
Measurable outcomes
The numbers drip & nurture campaigns teams track
Every journey is measured end to end — from first message to the business outcome — inside one analytics view.
Journey funnel
Avg read rate per step
90%
Sequence completion rate
64%
Median days to conversion
9
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The customer experience
What drip & nurture campaigns customers see
Verified business name, rich templates and tap-to-act buttons — a conversation, not a notification.
Recommended products
What powers this for drip & nurture campaigns teams
Chatbots & Automation
Build no-code WhatsApp chatbots with InfiQ. Drag-and-drop flows, AI answers, lead qualification, order tracking and human handoff on the official API.
Explore Chatbots & AutomationBroadcasts & Campaigns
Send personalised WhatsApp broadcasts to your full opted-in list with InfiQ. Segmentation, scheduling, retargeting and analytics on the official API.
Explore Broadcasts & CampaignsWhatsApp Business API
Get official WhatsApp Business API access with InfiQ, a Meta Business Partner. Fast onboarding, green tick verification and template management.
Explore WhatsApp Business APIKeep exploring
Templates and integrations for this workflow
FAQ
Frequently asked questions
Do I need a separate opt-in for every message in the sequence?
No — one recorded opt-in covers the whole sequence, as long as the contact was told what to expect when they signed up. InfiQ stores consent records and audit logs against each number, and every drip respects a global opt-out: one "Stop" exits the contact from all sequences instantly.
Does every step need Meta template approval?
Yes — any message sent outside a live 24-hour conversation must use an approved template. You submit templates from the InfiQ dashboard and most approvals come back within a few hours; if a lead replies mid-sequence, follow-ups inside the 24-hour window can be free-form.
What can trigger a drip to start?
Form signups, quiz completions, Shopify or WooCommerce events, a tag added in your CRM, a CSV import or any webhook. Each trigger maps to one sequence, and a contact already in a drip is never double-enrolled.
How many messages should a nurture sequence have, and how far apart?
Four to six steps over two to three weeks is the typical sweet spot — value first, offer from step three onwards. InfiQ's frequency caps also count broadcast sends, so a contact in a drip never gets stacked promotional messages on the same day.
How do I know if the sequence is actually converting?
Every step reports delivered, read, reply and button-tap rates, and the exit event — an order webhook, a booking, a payment — is logged as the conversion. You see conversion rate and revenue per sequence, not just per message.
What happens if someone buys halfway through the drip?
The purchase event fires the exit rule and the remaining steps are cancelled within seconds. You can auto-enrol buyers into a separate onboarding or replenishment sequence, so the thread continues without repeating the pitch.
Send your first message today.
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