In detail
The WhatsApp green tick marks an Official Business Account (OBA) — a verified badge next to your business name that signals authenticity. It is one of the strongest trust signals on WhatsApp, and it is deliberately hard to get: Meta grants it at its sole discretion, primarily on the basis of your brand's notability.
Notability means Meta looks for evidence that your business is well-known and its identity is authentic: coverage in reputable, independent news sources, a substantial and consistent public presence, and a brand that people would recognise. It is not awarded simply for paying, applying, or having a lot of followers — it is an editorial-style judgement Meta makes.
That said, there are prerequisites you can control. You must complete business verification in Meta Business Manager first. Your business name, logo and profile should be consistent across your website and channels. A clear, professional web presence and legitimate press mentions strengthen the case. The request itself is submitted through your WhatsApp provider or Business Manager.
Because the decision rests with Meta, no provider can guarantee the green tick — and you should be sceptical of anyone who promises it. What a good partner like InfiQ can do is make sure you meet every prerequisite, verify your business, present your brand consistently, and submit a clean request, so you give Meta the strongest possible basis to approve.
If a request is declined, it usually reflects insufficient notability at that time. Continuing to build public presence and reputable coverage improves your chances on a later attempt.
Key points
- The green tick = Official Business Account badge, granted by Meta.
- Awarded at Meta's sole discretion, based mainly on brand notability.
- Business verification is a prerequisite you must complete first.
- Reputable press coverage and a consistent public presence strengthen the case.
- No provider can guarantee it — be wary of anyone who promises it.
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