Fish exporters and harbour traders
Satpati exports pomfret and prawns, and marine produce is one of the district's two ODOP products.[3],[4]
- Lot photos in reply to buyers
- Sale confirmation and weight slip
- Payment-due reminders
A business day in Palghar
WhatsApp Business API for Palghar's harbours, plants and packhouses
Palghar's district stretches from a 112 km coast of fishing harbours to the steel and textile plants of Boisar. The two halves send very different messages from the same kind of phone.
- 05:30
Boats are in at Satpati; buyers ask for photos of the pomfret and prawn lots.
- 10:00
A Boisar plant's purchase team sends a PO; the supplier confirms and books a truck.
- 14:00
Chikoo crates from Gholvad leave for city buyers with a dispatch notice.
- 19:00
A homestay near Kelva confirms a weekend booking with directions.
For Palghar's fish exporters at Satpati, suppliers to the Boisar plants, chikoo packers, Warli artists, homestays and clinics: how a harbour business and a factory supplier use WhatsApp differently, which templates each needs, in which languages, and what each message costs in rupees.
Market brief
Palghar district in eight lines
From the district administration's pages and Invest India's ODOP list. The industry figures are as the district last updated them, in January 2019.
- 01
Palghar was created on 1 August 2014 from part of Thane district, as Maharashtra's 36th district.[1]
- 02
It covers 4,696.99 sq km in 8 talukas, Jawhar, Mokhada, Talasari, Vasai, Vikramgad, Palghar, Dahanu and Wada, with 1,007 villages.[1]
- 03
The 2011 census counted 29,95,428 people, 13,52,283 of them urban and 16,43,145 rural.[2]
- 04
The district divides into a port belt of Vasai, Palghar, Dahanu and Talasari, a jungle belt on the Sahyadri foothills, and the Wada plain.[2]
- 05
Palghar taluka's fishing harbours include Satpati, Datiwade, Murbe, Navapur, Dandi, Alewadi and Nandgaon; Satpati exports pomfret and prawns, with cold storage and ice factories beside the trade.[3]
- 06
The Boisar industrial zone holds steel makers Tata Steel, JSW Steel and Viraj Steel and textile firms D-Decor and Siaram; Tarapur has a tradition of home-based dye-making.[3]
- 07
The district's industry page counts 7,570 registered micro, small and medium enterprises employing 1,51,725 people.[3]
- 08
Invest India's ODOP list gives Palghar the Dahanu Gholvad chikoo, with marine produce as its second product; the district lists Warli painting and the Tarpa dance as its tribal heritage.[4],[1]
See it work
The harbour and the plant, side by side
A fish exporter at Satpati and a supplier to a Boisar steel plant both move to the API. Compare what each one's WhatsApp looks like.
The comparison matters when choosing a plan. An exporter who mostly answers buyers who wrote first pays mainly the service rate and needs several people on one number. A supplier sends templates on its own schedule and benefits from the developer API, included on Growth.
Satpati exporter vs Boisar supplier
7 / 7
Compared on
Satpati fish exporter
Boats in at dawn, buyers on the phone by six
Boisar plant supplier
Purchase orders by day, challans with every truck
- Satpati fish exporterBuyers asking what the boats brought inBoisar plant supplierThe plant's purchase team, with a PO
- Satpati fish exporterEarly morning, when lots are soldBoisar plant supplierOffice hours and shift changes
- Satpati fish exporterLot photos and prices, mostly as repliesBoisar plant supplierChallans, invoices and dispatch notices
- Satpati fish exporterService replies inside the 24-hour windowBoisar plant supplierUtility templates with a PDF header
- Satpati fish exporterMarathi, Gujarati and Hindi for buyersBoisar plant supplierEnglish for purchase, Hindi and Marathi for drivers
- Satpati fish exporterOwner and the person at the auctionBoisar plant supplierDispatch, accounts and the owner
Verdict
Same platform, different branches: the exporter needs a fast shared inbox; the supplier needs approved templates its ERP can send.
Verdict: Same platform, different branches: the exporter needs a fast shared inbox; the supplier needs approved templates its ERP can send.
Who in Palghar starts first
Four businesses the district's own pages describe.
Suppliers to the Boisar plants
Steel and textile plants in the Boisar zone buy from smaller engineering, packaging and transport firms.[3]
- PO acknowledgement
- Challan and invoice PDFs
- Gate-pass and vehicle details
Chikoo growers and packers
Gholvad's chikoo is the district's ODOP product, packed for buyers in the cities to the south and north.[4],[1]
- Order confirmation
- Consignment dispatch updates
- Season-opening notice to opted-in buyers
Warli artists and coastal stays
The district lists Warli painting as its tribal heritage and the forts of Kelva, Arnala and Tarapur among its landmarks.[1]
- Catalogue photos in reply to buyers
- Booking confirmation with directions
- Order and shipping updates
Marathi, with Gujarati across the Valsad border
Palghar borders Gujarat's Valsad district and Dadra and Nagar Haveli, so a harbour or packhouse may keep four template versions.
Warli is not one of Meta's template languages; replies inside the 24-hour window can be in Warli or any language your staff write. InfiQ's own support team works in English and Hindi.
| Language | Meta code | Use it for |
|---|---|---|
| Marathi | mr | Local buyers, growers, patients and staff |
| Gujarati | gu | Buyers and traders across the Valsad border |
| Hindi | hi | Drivers, plant workers and buyers from other states |
| English (India) | en_IN | Plant purchase teams, exporters and invoices |
Prices in ₹, with USD and EUR
What the harbour and the plant each pay
A plan from ₹999 a month, then each delivered message at the India rate: ₹0.145 for a reply, ₹0.19 for a challan or dispatch notice, ₹0.94 for an offer and ₹0.14 for a passcode.
Snapshot rates · as of 20 Oct 2026, 00:02 UTC
Lite
₹999 / month≈ $10.51 USD
₹833 / month, billed yearly≈ $8.76 USD
Growth
₹2,999 / month≈ $31.55 USD
₹2,499 / month, billed yearly≈ $26.29 USD
Enterprise
Custom volume pricing, custom SLA and dedicated infrastructure.
Per message to Palghar · India
| Category | ₹ INR | USD |
|---|---|---|
| Marketing | ₹0.9435 | $0.0099 |
| Utility | ₹0.1941 | $0.0020 |
| Authentication | ₹0.1402 | $0.0015 |
| Service | ₹0.1450 | $0.0015 |
Per-message rates for all 47 markets, in ₹ and USD
| Market | Marketing | Utility | Authentication | Service |
|---|---|---|---|---|
| Argentina | $0.0572₹5.4352 | $0.0241₹2.2874 | $0.0241₹2.2874 | $0.0241₹2.2874 |
| Bangladesh | $0.0678₹6.4397 | $0.0034₹0.3254 | $0.0034₹0.3254 | $0.0034₹0.3254 |
| Brazil | $0.0578₹5.4970 | $0.0063₹0.5981 | $0.0063₹0.5981 | $0.0063₹0.5981 |
| Chile | $0.0822₹7.8162 | $0.0185₹1.7585 | $0.0185₹1.7585 | $0.0185₹1.7585 |
| Colombia | $0.0116₹1.0993 | $0.0007₹0.0706 | $0.0007₹0.0706 | $0.0007₹0.0706 |
| Egypt | $0.0596₹5.6629 | $0.0033₹0.3167 | $0.0033₹0.3167 | $0.0033₹0.3167 |
| France | $0.0795₹7.5588 | $0.0278₹2.6393 | $0.0278₹2.6393 | $0.0278₹2.6393 |
| Germany | $0.126₹12.0088 | $0.0509₹4.8386 | $0.0509₹4.8386 | $0.0509₹4.8386 |
| Hong Kong | $0.0678₹6.4397 | $0.0241₹2.2867 | $0.0241₹2.2867 | $0.0241₹2.2867 |
| Hungary | $0.0795₹7.5596 | $0.0323₹3.0700 | $0.0323₹3.0700 | $0.0323₹3.0700 |
| India | $0.0099₹0.9435 | $0.0020₹0.1941 | $0.0015₹0.1402 | $0.0015₹0.1450 |
| Indonesia | $0.0380₹3.6133 | $0.0231₹2.1979 | $0.0231₹2.1979 | $0.0231₹2.1979 |
| Iraq | $0.0316₹2.9992 | $0.0073₹0.6943 | $0.0073₹0.6943 | $0.0073₹0.6943 |
| Israel | $0.0327₹3.1045 | $0.0049₹0.4662 | $0.0049₹0.4662 | $0.0049₹0.4662 |
| Italy | $0.0735₹6.9847 | $0.0277₹2.6369 | $0.0277₹2.6369 | $0.0277₹2.6369 |
| Kazakhstan | $0.0559₹5.3098 | $0.0166₹1.5824 | $0.0166₹1.5824 | $0.0166₹1.5824 |
| Kuwait | $0.0733₹6.9671 | $0.0407₹3.8671 | $0.0407₹3.8671 | $0.0407₹3.8671 |
| Malaysia | $0.0796₹7.5644 | $0.0130₹1.2314 | $0.0130₹1.2314 | $0.0130₹1.2314 |
| Mexico | $0.0367₹3.4877 | $0.0079₹0.7471 | $0.0079₹0.7471 | $0.0079₹0.7471 |
| Morocco | $0.0383₹3.6425 | $0.0213₹2.0218 | $0.0213₹2.0218 | $0.0213₹2.0218 |
| Netherlands | $0.148₹14.0494 | $0.0463₹4.3987 | $0.0463₹4.3987 | $0.0463₹4.3987 |
| Nepal | $0.0678₹6.4397 | $0.0031₹0.2990 | $0.0031₹0.2990 | $0.0031₹0.2990 |
| Nigeria | $0.0478₹4.5421 | $0.0062₹0.5898 | $0.0062₹0.5898 | $0.0062₹0.5898 |
| Oman | $0.0316₹2.9992 | $0.0228₹2.1709 | $0.0228₹2.1709 | $0.0228₹2.1709 |
| Pakistan | $0.0438₹4.1620 | $0.0139₹1.3200 | $0.0139₹1.3200 | $0.0139₹1.3200 |
| Peru | $0.0651₹6.1843 | $0.0278₹2.6392 | $0.0278₹2.6392 | $0.0278₹2.6392 |
| Poland | $0.0338₹3.2105 | $0.0113₹1.0702 | $0.0113₹1.0702 | $0.0113₹1.0702 |
| Qatar | $0.0316₹2.9992 | $0.0111₹1.0547 | $0.0111₹1.0547 | $0.0111₹1.0547 |
| Romania | $0.0795₹7.5596 | $0.0268₹2.5436 | $0.0268₹2.5436 | $0.0268₹2.5436 |
| Russia | $0.0742₹7.0520 | $0.0370₹3.5173 | $0.0370₹3.5173 | $0.0370₹3.5173 |
| Saudi Arabia | $0.0532₹5.0537 | $0.0099₹0.9401 | $0.0099₹0.9401 | $0.0099₹0.9401 |
| Singapore | $0.0678₹6.4397 | $0.0148₹1.4072 | $0.0148₹1.4072 | $0.0148₹1.4072 |
| South Africa | $0.0351₹3.3385 | $0.0088₹0.8369 | $0.0088₹0.8369 | $0.0088₹0.8369 |
| Spain | $0.0654₹6.2161 | $0.0185₹1.7578 | $0.0185₹1.7578 | $0.0185₹1.7578 |
| Sri Lanka | $0.0678₹6.4397 | $0.0019₹0.1759 | $0.0019₹0.1759 | $0.0019₹0.1759 |
| Turkey | $0.0101₹0.9587 | $0.0008₹0.0792 | $0.0008₹0.0792 | $0.0008₹0.0792 |
| Ukraine | $0.0795₹7.5596 | $0.0275₹2.6138 | $0.0275₹2.6138 | $0.0275₹2.6138 |
| United Arab Emirates | $0.0532₹5.0537 | $0.0145₹1.3811 | $0.0145₹1.3811 | $0.0145₹1.3811 |
| United Kingdom | $0.0587₹5.5795 | $0.0204₹1.9346 | $0.0204₹1.9346 | $0.0204₹1.9346 |
| North America | $0.0231₹2.1976 | $0.0031₹0.2989 | $0.0031₹0.2989 | $0.0031₹0.2989 |
| Rest of Africa | $0.0208₹1.9796 | $0.0037₹0.3516 | $0.0037₹0.3516 | $0.0037₹0.3516 |
| Rest of Asia Pacific | $0.0779₹7.4057 | $0.0105₹0.9938 | $0.0105₹0.9938 | $0.0105₹0.9938 |
| Rest of Central & Eastern Europe | $0.0795₹7.5596 | $0.0196₹1.8595 | $0.0196₹1.8595 | $0.0196₹1.8595 |
| Rest of Latin America | $0.0684₹6.5048 | $0.0105₹0.9934 | $0.0105₹0.9934 | $0.0105₹0.9934 |
| Rest of Middle East | $0.0363₹3.4490 | $0.0084₹0.7998 | $0.0084₹0.7998 | $0.0084₹0.7998 |
| Rest of Western Europe | $0.0548₹5.2054 | $0.0158₹1.5019 | $0.0158₹1.5019 | $0.0158₹1.5019 |
| Other | $0.0559₹5.3098 | $0.0071₹0.6769 | $0.0071₹0.6769 | $0.0071₹0.6769 |
Plan prices are monthly, in rupees, excluding GST; yearly billing is two months free. Messages are charged per delivered message on top of the plan, at the rate for the recipient’s country. Full details: InfiQ pricing. A buyer on a Gujarat or Mumbai number is still an Indian (+91) number and is billed at the India rate. Invoices carry your Maharashtra GSTIN.
Work out your own monthly cost by message type.
Calculate your exact costOn InfiQ
What a Palghar business runs on InfiQ
One for each side of the comparison, and two for both.
- Shared team inbox
One WhatsApp number answered by a team: 10 users on Lite and 25 on Growth, agent and manager roles, transfers, private notes, labels and canned replies.
A Satpati exporter and the person at the auction answer the same buyers from one number, 10 users on Lite and 25 on Growth.
- Developer API and webhooks
A REST API with scoped keys, idempotency keys and per-key rate limits, plus HMAC-SHA256-signed webhooks retried for 24 hours. Included on Growth, an add-on on Lite.
A Boisar supplier's ERP sends challans and invoices as utility templates the moment each is raised. Included on Growth, an add-on on Lite.
- Template manager and library
Draft, submit and track WhatsApp message templates for Meta's approval, starting from a library of 1,000+ ready templates in 27 categories.
Keep Marathi, Gujarati, Hindi and English versions of the dispatch and season templates, each tracked through Meta's approval.
- WhatsApp Coexistence
Keep using the WhatsApp Business app on the same number while the API runs alongside it, within Meta's coexistence limits.
A homestay or packhouse whose number is printed on its boxes keeps it, with the WhatsApp Business app still on the owner's phone.
Nearby
Palghar's neighbours on the coast and inland
City pages for the nearest markets, nearest first.
Mumbai and Thane have their own pages, as does Virar in this district's Vasai taluka; each looks at its own city's trades. The India guide covers DPDP, DLT and the rules for the whole country.
Guides for Palghar teams
Questions Palghar businesses ask
Question: Buyers message our Satpati fish export firm for the morning's lots. Can we send the lot photos to every buyer at once?
Answer: To buyers who wrote to you in the last 24 hours, yes: those are replies at ₹0.145 each. Sending lot photos to buyers who have not written is promotional, so it goes as a marketing template at ₹0.94 and only to buyers who opted in to receive offers.
Question: Our firm supplies a steel plant in the Boisar industrial zone. Can the plant's purchase team get each challan on WhatsApp?
Answer: Yes. A utility template with a PDF header carries the challan, the vehicle number and the PO reference, at ₹0.19 per delivered message. It can be sent from the inbox or by your ERP through the API, to purchase contacts who agreed to receive dispatch updates.
Question: We pack Gholvad chikoo for buyers in Mumbai and Surat. Can buyers get the consignment details when the crates leave?
Answer: Yes. A dispatch notice with the vehicle, the crate count and the expected arrival is a utility template at ₹0.19. Approve it in Marathi and Gujarati if your buyers use both; a buyer's reply opens a 24-hour window for free-form answers at ₹0.145.
Question: Our Warli painting studio sells to buyers in other states. Can we send our new catalogue to past buyers?
Answer: Yes, to past buyers who agreed to hear about new work. A catalogue is a marketing template at ₹0.94 per delivered message. When a buyer replies to ask about a painting, you can send photos and prices freely for 24 hours at ₹0.145 per reply.
Question: Patients travel to our Palghar clinic from Jawhar and Mokhada. Can reminders go out a day early so they can plan the trip?
Answer: Yes. An appointment reminder is a utility template at ₹0.19, and you choose when it is sent, for example the morning before. Write it in Marathi with the time and what to bring. Patients who reply with questions can be answered freely for 24 hours.
Question: Weekend guests book our homestay near Kelva on the number painted on our gate. Do we have to change it for the API?
Answer: No. With WhatsApp Coexistence the same number runs on the API while the WhatsApp Business app stays on your phone, within Meta's coexistence limits. Booking confirmations then go as utility templates, and your existing chats stay where they are.
Sources
Facts on this page were checked against these sources on the dates shown. Page updated 2026-10-20.
- [1]Palghar district: official website · District Administration, Palghar · read 2026-10-20
- [2]भौगोलिक माहिती (geography) · District Administration, Palghar · read 2026-10-20
- [3]औद्योगिक माहिती (industry; last updated January 2019) · District Administration, Palghar · read 2026-10-20
- [4]ODOP product list, V33 (31 December 2025) · Invest India · read 2026-10-20
From the harbour to the plant gate
Start a 7-day Lite trial, no card needed. Once Meta business verification is complete, your Palghar number is usually live in about two hours.
Route
Palghar
Official WhatsApp Business Platform
