Lead Qualification WhatsApp Template for Travel Businesses

Personalise it so it reads like a 1:1 reply

The difference between a qualifying message that gets answered and one that gets ignored is specificity. Merge the traveller's name into {{1}}, name the exact package, route, or destination they enquired about in {{2}}, and phrase the qualifying question in {{3}} around the single most useful thing you still need to know. For a leisure package that is usually travel dates or group size; for a flight or hotel desk it is the route and check-in window; for a corporate travel enquiry it is head-count and city pair. Because the traveller literally just enquired about that product, echoing it back proves a real person (or a well-configured flow) is on the other side — not a blast. Keep the tone warm and human; you are opening a conversation, not sending a receipt.

Get it approved as Utility, first time

Submit this as a Utility template — it is transactional and tied to the action the customer just took (their enquiry). The fastest path to approval is to keep it strictly informational and helpful: no discounts, no 'limited-time offer', no 'book now and save'. The moment you add a promotional hook, Meta reclassifies it as marketing and may reject the utility submission, so keep incentives out of this message and put them in a separate marketing template. Fill in realistic sample values for every variable so the reviewer can see exactly how it renders, keep the wording tight, and make button labels self-explanatory. Consent still matters: WhatsApp requires opt-in before you message a user, and utility templates being tied to a genuine action does not waive that. Approvals typically clear within a day, after which you can send instantly through InfiQ.

• Category: Utility — transactional, tied to the customer's enquiry
• No promotional language, prices, or offers inside this template
• Provide sample values for {{1}}, {{2}}, and {{3}} on submission
• Confirm you hold valid opt-in for the number before sending
• Keep incentives in a separate marketing template, not this one

What it costs to send

Since Meta moved off per-conversation billing on 1 July 2025, WhatsApp charges per delivered message, priced by category. This template bills at the utility rate — the cheaper of the paid categories — for each message that is delivered. The 24-hour window that opens when a customer messages you is a free service window for your follow-up replies, not a billing unit, so once the traveller taps a button and the conversation is live, your back-and-forth qualifying replies inside that window carry no per-message template charge. InfiQ applies transparent ₹ pricing (ex-GST), so what you pay is the delivered-message rate plus InfiQ's clearly stated platform fee — no guessing. Slide your monthly enquiry volume into the cost estimator to see your utility spend and typical payback.

Variations you can copy

One qualifying template rarely fits every desk. Keep a short version for high-volume inbound where speed matters, a regional-language version so the message reads native to your customer, and — kept entirely separate — a marketing follow-up for when you want to nudge an unconverted lead with an offer. Treat each as its own template with its own category and approval.

• Shorter: strip to the greeting plus one qualifying question and two buttons for fast, high-volume replies
• Regional language: submit a Hindi, Tamil, Bengali, or Marathi version so it reads native to the traveller
• Marketing nudge (separate template): add a time-bound incentive plus a required opt-out line — never inside this utility template
• Multi-question flow: chain a second utility template after the first tap to capture dates then budget without overloading one message