Promotional Offers WhatsApp Template for Restaurants
A ready-to-send, Meta-compliant WhatsApp promotional offers template built specifically for Indian restaurants, cloud kitchens and cafes — the right category, the right variables, and the opt-out line Meta requires already in place. Copy the message body, drop in your dish names and discount, submit it once for approval, and you can start pushing weekday lunch deals, festival combos and happy-hour offers straight to diners who already asked to hear from you. Because it's a WhatsApp Marketing template, every delivered message is billed on the marketing rate, and InfiQ shows you that cost up front with transparent ₹ pricing (ex-GST).
Variables
{{1}}= Priya{{2}}= Weekend Feast{{3}}= Spice Route Kitchen{{4}}= 25% off{{5}}= all biryani combos{{6}}= Sun, 13 Jul
Verified business
10:24
Marketing · opt-out required
When to use this template
Reach for this template when you have a genuine, time-bound reason for a diner to act — not for routine order updates. It fits weekday lunch specials, weekend and festival combos (Diwali, Eid, Christmas, New Year), happy-hour windows, a new menu launch, a slow-night 'buy one get one', or a loyalty reward you want to activate before it lapses. Because it is a Marketing template, it can only go to customers who have opted in to promotions from your restaurant. Send it at the moment it can change a decision: a lunch deal by 11 am, a dinner combo by 6 pm, a weekend offer on Friday. Keep the cadence sane — one or two well-timed offers a week outperform daily blasts and protect your quality rating.
- Weekday lunch and thali specials
- Weekend, festival and seasonal combos
- Happy-hour and limited-slot deals
- New menu or new-outlet launches
- Loyalty rewards and win-back offers for lapsed diners
Make it read like a message, not a blast
The difference between a deal that converts and one that gets muted is personalisation. Use {{1}} for the diner's first name and {{3}} for your outlet name so the message feels sent by a person at that restaurant, not a faceless brand. Be specific in {{5}} — 'all biryani combos' or 'the new Malabar menu' lands harder than 'selected items'. Put a real deadline in {{6}} so there's a reason to act today rather than 'someday'. Lead with the benefit, keep the body to two or three short lines, and let the buttons carry the next step. If you run multiple outlets or cuisines, segment your audience and send the offer that actually matches what each diner orders — a veg-thali regular and a late-night grill customer should not get the same message.
- {{1}} — diner's first name
- {{3}} — your restaurant or outlet name
- {{5}} — the specific dishes or menu the offer applies to
- {{6}} — a firm end date or time so the offer feels urgent
Getting it approved on the first try
Submit this in the Marketing category — it's promotional, and mislabelling it as Utility is the single most common rejection reason for restaurant offers. Marketing templates must carry a visible opt-out, which is why the body ends with 'Reply STOP to opt out of offers' and includes a 'Stop offers' quick-reply button; keep at least one of those in place. When you submit, fill in a realistic sample for every variable (a plausible name, a real-sounding offer, an actual date) so the reviewer can see the finished message — placeholder junk like 'xxx' slows approval. Keep claims honest and within ASCI and Meta policy: no fake 'lowest price ever', no unverifiable health claims, no all-caps shouting or excessive emojis. Approvals typically land within a day, and InfiQ's template management shows you the live status and the exact rejection note if Meta pushes back, so you can fix and resubmit fast.
- Category = Marketing (never Utility for an offer)
- Keep the opt-out line and/or 'Stop offers' button
- Provide real sample values for every variable
- Avoid unverifiable claims, all-caps and emoji spam
What it costs to send
Since Meta moved off per-conversation billing on 1 July 2025, WhatsApp charges per delivered message by category. This is a Marketing template, so every delivered copy is billed at the marketing rate for India. There is no free service window for marketing sends — that free 24-hour window only applies to service replies inside a customer-initiated chat, not to broadcasts. With InfiQ you see the marketing rate applied transparently, plus InfiQ's own platform pricing, all in ₹ and ex-GST, so you can forecast a campaign before you press send. For most restaurants a single well-targeted weekend offer to opted-in diners pays for itself on the first table it fills — the calculator lets you slide your monthly send volume to see the number for your outlet.
- Billed per delivered message at the Marketing rate
- No free window for marketing broadcasts — the 24h window is for service replies only
- Transparent ₹ pricing, ex-GST
Variations you can copy
One template rarely fits every campaign, so keep a small set ready. A shorter version — name, offer and deadline only — is ideal for quick happy-hour pings where speed matters more than detail. A stronger-incentive version leans on the time-bound hook ('today only', 'first 50 orders') to lift response on a slow night. And a regional-language version in Hindi, Tamil, Kannada, Telugu or Marathi almost always beats English in engagement for local diners — create it as a separate approved template in that language and swap the same variables. Each variation is its own submission, so build the two or three you'll actually reuse rather than editing on the fly.
- Short version: name + offer + deadline for fast sends
- High-incentive version: 'today only' or 'first N orders'
- Regional-language version in your diners' preferred language
Like this template? Send it live in 24 hours.
Frequently asked questions
Which WhatsApp category is this template?+
Do I need opt-in to send it?+
Can I edit the wording?+
How is a promotional message billed?+
How fast can I start sending?+
Can I send it in Hindi or a regional language?+
How often should I send offers?+
Do I keep ownership of my WhatsApp number and account?+
Send your first restaurant offer this week
Get this Marketing template approved, load your diner list, and start filling tables with WhatsApp offers — transparent ₹ pricing, with InfiQ as your official Meta Business Partner.