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Back In Stock WhatsApp Template for Restaurants

Your weekend biryani special sold out by 1 pm, the truffle pasta ran dry, or the limited-batch cold brew is finally back on the counter — and the guests who missed it never heard a word. This is a ready-to-use, Meta-compliant WhatsApp back-in-stock template built for Indian restaurants, cloud kitchens and cafes. It ships with the correct Marketing category, clear variables, sample values and a compliant opt-out line so it sails through review the first time. Copy it, drop in the dish name and guest's first name, and send it to your opted-in diners the moment the item returns.

A pre-written, Meta-compliant WhatsApp back-in-stock template for restaurants — Marketing category, {{1}} name and {{2}} dish variables, a required opt-out line, and a one-tap Order now button. Approve it once, then re-send whenever a sold-out dish, special or menu item returns.

marketing

Variables

{{1}} = Rohan
{{2}} = Sunday Mutton Biryani
{{3}} = Spice Route Kitchen

Verified business

Great news Rohan! Your favourite Sunday Mutton Biryani is back on the menu at Spice Route Kitchen. It sold out fast last time — tap below to reserve or order before it's gone again. Reply STOP to opt out of offers.

10:24

Back in stock

Order now

When to send a back-in-stock message (and when not to)

Timing is everything for a restaurant. This template earns its keep for items that sell out and return on a predictable rhythm: a weekend-only dish, a chef's limited batch, a seasonal ingredient (mango, hilsa, fresh oysters), a bakery item that's baked in rounds, or a bottled/packaged product from your retail shelf. The ideal trigger is the moment the item is genuinely available again — a diner who tapped 'notify me' and gets pinged 20 minutes after the kitchen restocks converts far better than a next-day blast. Do not use it as a disguised daily promo; if the item never actually went out of stock, you're really sending a marketing offer and inflating the message into something guests didn't ask for. Send during the guest's likely ordering window (late morning for lunch, early evening for dinner) rather than at 11 pm, and cap the frequency so the same person isn't pinged about three dishes in one day.

Weekend or festival specials that reliably sell out
Chef's limited batches and 'today only' plates
Seasonal produce dishes (mango, hilsa, strawberries, fresh catch)
Bakery, patisserie and packaged retail items baked or restocked in rounds
Guests who explicitly tapped 'notify me when back'

Make it read like your maitre d', not a mailer

The reason WhatsApp back-in-stock beats email or SMS for restaurants is intimacy — it lands in the same thread where the guest chats with friends and family, and it's read within minutes. Protect that intimacy with real personalisation. {{1}} should be the guest's first name as you have it on file, {{2}} the exact dish they favourited or last ordered (not a generic 'our special'), and {{3}} your restaurant name so the sender is unmistakable. If your POS or reservation system tags cuisine preferences or past orders, wire those into the {{2}} value so a vegetarian regular hears about the paneer tikka platter and never the mutton. Keep the tone warm and specific: 'Your favourite Sunday Mutton Biryani is back' outperforms 'Item now available'. One well-chosen dish name and one guest name turn a broadcast into what feels like a message from the host who remembers you.

{{1}} — guest first name from your CRM or POS
{{2}} — the specific dish they ordered or saved, not a category
{{3}} — your outlet name so the sender is instantly recognised
Segment by veg/non-veg and past orders so the dish always fits

Why it must be the Marketing category

This is a promotional message — you're inviting the guest to buy something that is now available — so it belongs in the Marketing category. Submitting it as Utility to save on cost is the single most common rejection (and, if it slips through, a policy violation), because Utility is reserved for transactional follow-ups to a specific order or account event the customer initiated. Marketing templates carry two hard requirements you must honour: the recipient has to have opted in to marketing, and the message must include a clear opt-out line — the template above ends with 'Reply STOP to opt out of offers' for exactly that reason. Never strip that line to shorten the message. Getting the category right up front means your template is approved once and re-usable for every future restock, instead of bouncing between reviews.

Promotional intent = Marketing category, always
Requires prior marketing opt-in from the guest
Must keep the opt-out line — do not remove it to save characters
Utility is only for transactional replies the customer triggered

Approval tips that get a first-pass green light

Meta reviews the template structure, not each future send, so a clean submission means every restock goes out instantly afterwards. Provide a realistic sample value for each variable when you submit — 'Rohan' for {{1}}, 'Sunday Mutton Biryani' for {{2}}, 'Spice Route Kitchen' for {{3}} — because vague placeholders like 'name' or 'XYZ' get flagged. Keep every claim truthful and honour India's ASCI advertising code: if you say it 'sold out fast', it actually should have. Avoid all-caps shouting, excessive emojis or misleading urgency. Match your button labels to real actions your account can fulfil — an 'Order now' quick-reply or a URL button to your ordering page, not a link to an unrelated site. InfiQ's template management flags category mismatches and missing sample values before you submit, so most restaurants clear review in about a day and can then send the moment a dish is back.

Give concrete sample values for {{1}}, {{2}} and {{3}}
Keep claims honest — ASCI and Meta both check truthfulness
Skip all-caps, emoji spam and fake countdowns
Use buttons that map to real, working actions

What it costs to send

Since Meta moved off per-conversation billing on 1 July 2025, WhatsApp charges per delivered message by category. This template is Marketing, so each delivered message bills at the marketing rate on Meta's live India rate card, plus InfiQ's transparent ₹ platform pricing on top (all figures ex-GST). There is no per-conversation bundle to reason about — you pay for each back-in-stock message that actually reaches a guest. The 24-hour service window still exists, but it's a free window for replying to customer-initiated chats, not a billing unit, and it doesn't apply to an outbound promo like this. Because the payback comes from filling seats or moving a limited batch that would otherwise be missed, a well-targeted restock list of your true regulars typically earns back its send cost many times over. Use the cost calculator to slide your monthly restaurant volume and see the ₹ estimate.

Billed per delivered message at the Marketing rate
Meta's live India rate card + InfiQ's transparent ₹ pricing, ex-GST
No per-conversation billing since 1 July 2025
The 24-hour window is a free service window, not a charge

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Frequently asked questions

Which WhatsApp category is this template?+

Marketing. It's a promotional invitation to buy an item that's now available, so it must be submitted as Marketing — not Utility. Submitting it as Utility is the most common rejection reason.

Does a back-in-stock message need opt-in?+

Yes. Marketing templates can only be sent to guests who have opted in to receive offers, and the message must include a clear opt-out line such as 'Reply STOP to opt out of offers'. The provided template already includes it.

Can I edit the wording?+

Yes, within Marketing category rules. Keep the message truthful, keep the opt-out line, use realistic sample values, and re-submit the edited version for approval before sending.

How fast can I send it once a dish is back?+

After the template is approved — usually within about a day — you can send it instantly through InfiQ the moment the kitchen restocks. Approval covers the structure, so every future restock goes out immediately.

What do the variables mean?+

{{1}} is the guest's first name, {{2}} is the specific dish that's back (e.g. Sunday Mutton Biryani), and {{3}} is your restaurant or outlet name. Personalising all three makes it read like a 1:1 message from the host.

How much does each message cost?+

WhatsApp bills per delivered message by category. This is Marketing, so each delivered message is charged at the marketing rate on Meta's live India rate card plus InfiQ's transparent ₹ platform pricing, ex-GST. There's no per-conversation billing since 1 July 2025.

Can I send it in Hindi or a regional language?+

Yes. Create a language-specific version of the template — Hindi, Tamil, Marathi or your guests' language — submit it for approval, and send the version that matches each segment for a warmer, higher-converting message.

Can I use it for a cloud kitchen with multiple brands?+

Yes. Set {{3}} to the specific brand or outlet name so guests recognise the sender, and segment your opt-in list by brand so diners only hear about the kitchen they actually ordered from.

Turn sold-out dishes into repeat orders

Approve this back-in-stock template once with InfiQ and ping your opted-in regulars the moment a favourite returns — book a demo or start free today.

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