Which category should I submit this template under?+
Utility. A payment reminder is transactional — it is tied to a specific outstanding invoice and a real action the client needs to take — so it belongs in the Utility category, which also carries the lower per-message rate. Adding any promotional element would reclassify it as Marketing.
Do I still need client consent to send it?+
Yes. Opt-in and consent requirements apply to all business-initiated WhatsApp messages, including Utility. In practice, professional services clients who have engaged you and shared their number for billing typically qualify, but you should capture and store that consent cleanly and honour any request to stop.
Can I edit the wording?+
Yes, as long as you stay within Utility category rules — keep it informational, no offers or promotions — and re-submit the edited template for approval before sending. Any change to the body or buttons requires a fresh review.
How quickly can I start sending after submitting?+
Meta usually completes Utility template review within about a day. Once it is approved, you can send it instantly and repeatedly through InfiQ, personalising the six variables per client from your invoicing data.
How much does each reminder cost to send?+
It bills per delivered message at Meta's Utility category rate. Since 1 July 2025 WhatsApp bills per message by category rather than per conversation. Through InfiQ you pay Meta's live Utility rate plus InfiQ's transparent ₹ platform pricing, quoted ex-GST, so costs are predictable before you send.
Does the free 24-hour window make these reminders free?+
No. The 24-hour service window is a free window for replying to messages a customer started; it is not a billing unit. A payment reminder you initiate is a paid, delivered Utility message even though the window itself is free for customer-initiated support replies.
Can I add a Pay now button?+
Yes. A URL button that deep-links to the specific invoice's payment page works well and keeps the reminder to a single tap. Make sure the link is live before you submit, since reviewers may check that buttons point to real, working destinations.
Can I send it in Hindi or another regional language?+
Yes. Create the template in your clients' preferred language and submit it for approval as a separate template. Regional-language reminders often see higher open and reply rates for firms serving specific markets in India.