Which WhatsApp category is the abandoned cart template?+
Marketing. An abandoned-cart nudge with an offer or promotional intent is a marketing message. Submitting it as Utility to save on rates is the most common rejection cause, so always submit it as Marketing.
Does this template need opt-in?+
Yes. Marketing templates can only be sent to contacts who have given your business marketing opt-in, and each message must include a clear opt-out line such as 'Reply STOP to opt out'.
How is it billed?+
WhatsApp bills per delivered message by category. Because this is a marketing template, every delivered copy bills at the marketing rate, with InfiQ's transparent ₹ pricing (ex-GST). It is not covered by the free 24-hour service window, which applies to customer-initiated service replies.
Can I edit the wording?+
Yes. You can change the copy, variables and buttons, but the message must stay within marketing-category rules — keep it truthful, keep the opt-out line, and re-submit the edited template for approval before sending.
How fast can I start sending after submitting?+
Template review usually completes within a day. Once approved, you can send it instantly to opted-in contacts through InfiQ.
What should each variable contain?+
{{1}} is the client's first name, {{2}} is the specific service or package they left in the cart, and {{3}} is a real, time-bound incentive or reason to act. Provide sample values for all three when submitting, or reviewers may reject the template.
When is the best time to send it?+
For professional services, a single nudge within the first few hours of abandonment works best — while the client's problem is still front of mind and before the intent cools. Avoid repeated marketing sends, which erode opt-in and invite blocks.
Can I send this template in Hindi or another language?+
Yes. Create a separate language variant with the same structure and opt-out line, and submit it for its own approval. Each language version is reviewed independently.