Which category should I submit this under?+
Utility. A subscription renewal reminder is transactional — it is tied to a real, scheduled charge on an account the customer already holds — so it qualifies for the Utility category and its lower per-message rate.
Does the customer need to opt in?+
Yes. Consent still applies to all WhatsApp business messaging. Utility templates are tied to a real account action, but you still need a valid opt-in for the number before you message it.
Can I add a discount or upsell to the renewal message?+
No — not in this template. Any promotional line (offers, upgrades, cross-sells) reclassifies it as Marketing and risks rejection. Keep it informational and run any incentive as a separate Marketing template with an opt-out line.
How is this template billed?+
Per delivered message at Meta's India utility rate, plus InfiQ's transparent ₹ platform pricing (ex-GST). Since 1 July 2025 WhatsApp bills per delivered message by category, not per conversation.
Isn't there a free 24-hour window?+
The 24-hour service window is free for replying to a customer after they message you — for example the conversation after they tap 'Talk to support'. It is a service window, not a billing unit; the reminder you send is billed as a delivered utility message.
Can I edit the wording after approval?+
Yes, but edits require re-submission for approval. Keep any changes within Utility category rules — informational, tied to the renewal action, no promotional content — and the review typically clears within a day.
How soon can I start sending?+
As soon as the template is approved, which is usually within a day for a clean Utility submission. After that you can send it instantly and at scale through InfiQ, triggered automatically from your billing cycle.
Can I send it in Hindi or a regional language?+
Yes. Create a language-specific version of the same Utility template — Hindi, Tamil, Marathi or whatever your customers read — and submit it for approval. Regional versions usually lift read-and-act rates in tier-2 and tier-3 logistics markets.