When a shipper, e-commerce seller or franchise partner fills in a "Get a quote" form or replies to your ad, the first message decides whether they become a booking or go cold. This ready-to-use, Meta-compliant WhatsApp lead qualification template is built for Indian logistics operators — 3PLs, courier and parcel networks, freight forwarders, last-mile fleets and warehousing providers — to capture the two or three details that actually route a lead (pickup city, shipment type, monthly volume) inside the first reply. Copy it, fill the variables, submit it for approval, and start qualifying leads on WhatsApp with InfiQ.
Live previewlead_qualification
Hi {{1}}, thanks for your enquiry with {{2}}. To route your request to the right team, could you tell us the pickup city and what best describes your shipment — {{3}}? Reply below and we'll share a quote within {{4}}.
Variables
Template at a glance
A utility-category WhatsApp template that asks a new logistics lead one qualifying question with tappable buttons — so you sort a quote request into the right lane in the first reply. Copy it, personalise the variables, get it approved, and send with InfiQ on transparent ₹ pricing.
Fire this template the moment a lead raises their hand — a submitted quote form, a Click-to-WhatsApp ad tap, a scanned QR at a warehouse counter, or a reply to your GMB listing. Because it is a direct, transactional response to an action the customer just took, it belongs in the utility category and gets read within minutes rather than sitting in an inbox. The goal is not to pitch; it is to collect the one or two facts that decide which lane the enquiry enters — parcel vs. freight, one-off vs. recurring, metro vs. tier-2 pickup — so your sales desk quotes accurately instead of playing 20 questions over three days.
A qualification message works only when it feels written for that person, not blasted to a list. Merge the lead's name into {{1}} and your registered brand name into {{2}} so the sender is unmistakable. Put the actual qualifying choice in {{3}} — keep it to a single, concrete decision (shipment type or pickup city), never a wall of questions. Use {{4}} to set an honest response SLA, because promising a quote in "2 working hours" and delivering it builds more trust than any tagline. Then let the three buttons do the heavy lifting: a tap on "Parcel / courier" or "Freight / FTL" instantly segments the lead and hands your team a warm, pre-sorted conversation.
Submit this as a utility template: it is transactional and tied to a specific action the customer initiated. Keep the wording strictly informational and service-oriented — the instant you add a discount, an offer, or promotional language ("Flat 20% off your first shipment!") Meta reclassifies it as marketing, which changes the billing category and raises the odds of rejection. Provide realistic sample values for every variable so the reviewer can see the message renders sensibly, avoid placeholder gibberish like "xxx", and don't stack variables back-to-back with no surrounding text. Approvals for clean utility templates typically clear within a day, and InfiQ's template manager flags category and formatting risks before you ever hit submit.
Since 1 July 2025 WhatsApp bills per delivered message by category, not per 24-hour conversation. This template sends on the utility rate — the lower tier reserved for transactional messages — so qualifying a fresh lead costs a fraction of a marketing send, and once the customer replies you can continue the exchange inside the free 24-hour service window at no additional template cost. InfiQ charges transparent ₹ pricing (ex-GST), so you can forecast a month of lead qualification against your enquiry volume with no surprises. Because a well-routed first reply shortens the path to a booking, the utility spend usually pays for itself on the first converted shipment.
Adapt the base template to how your logistics operation actually intakes leads. A trimmed one-question version is ideal for high-volume parcel desks that only need the pickup pincode. A version that swaps in serviceability or ODA (out-of-delivery-area) checks suits freight forwarders whose first blocker is coverage, not price. And a regional-language build in Hindi, Tamil, Telugu or Marathi meets tier-2 and tier-3 shippers in their own language — each language is a separate approved template, so create and submit them individually.
Open it in InfiQ with the body, variables and buttons already filled in. Pick a name, submit for approval, and you can be live on the official WhatsApp Business API in about 2 hours.
Same category, different moment in the journey — most teams approve two or three of these together.
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Use this template — Delivery Tracking WhatsApp Template for Logistics (opens in a new tab)Get this utility template approved and auto-triggered on your quote forms with InfiQ — the official Meta Business Partner offering transparent ₹ pricing and full BSUID ownership.