Lead Qualification WhatsApp Template for Hospitality
When a guest enquires about a stay, a table or an event, the first reply decides whether they book with you or the next property on their list. This ready-to-use, Meta-compliant WhatsApp lead qualification template lets hotels, resorts, homestays, cloud kitchens and banquet venues capture the details that matter — dates, party size, occasion, budget band — in a single tap, right inside the chat the guest is already in. Copy it, swap in your variables, get it approved, and start routing warm leads to the right team member the same week with InfiQ.
Variables
{{1}}= Rahul{{2}}= Lake View Resort, Udaipur
Verified business
10:24
Preview · as customers see it
When to use this template
Trigger this message the moment a genuine enquiry arrives — a click-to-WhatsApp ad, a website "Chat with us" button, an OTA lead handoff, a scanned QR at reception, or a missed call you follow up on. Because it responds to an action the guest just took, it fits the utility category and reaches them while intent is still hot. It works across the hospitality funnel: room enquiries for hotels and resorts, table or private-dining requests for restaurants, event and banquet leads for wedding venues, and package questions for tour and travel desks. The goal is not to sell in this message — it is to qualify, so your team can prioritise the guest who says "27th, 4 adults, anniversary" over the one who is only browsing.
- Reply to a click-to-WhatsApp ad or website chat within seconds
- Follow up an OTA or metasearch lead before a competitor does
- Route banquet, wedding and MICE enquiries to the events desk
- Capture dates and party size before a human even joins the chat
How to personalise it well
A lead qualification message earns a reply when it reads like a person, not a form. Always fill {{1}} with the guest's real name and {{2}} with the exact property, outlet or offer they enquired about — "Lake View Resort, Udaipur" lands far better than "our hotel". Match the qualifying ask to your business: a resort asks for dates and guest count, a fine-dining outlet asks for date, time and cover size, a banquet team asks for event type and expected pax. Keep the buttons short and decision-shaped so the guest can answer in one tap. If you serve guests in Hindi, Tamil, Gujarati or another language, create a language-specific version of the same template rather than translating on the fly — approved templates are locked per language.
- {{1}} = guest first name, {{2}} = the specific property, outlet or enquiry
- Ask for the ONE detail that decides routing (dates, covers, event type)
- Give buttons a clear next action, not vague labels
- Build a separate approved version for each language you serve
Getting it approved on the first try
Submit this as Utility, because it is transactional and tied to a real action the guest took. The fastest rejections come from slipping promotional language into a utility template — do not add discounts, "limited-time", star ratings or marketing hooks here, or Meta will require you to resubmit it as Marketing. Keep the copy strictly informational and helpful, provide realistic sample values for every variable (Meta reviewers check these), and make sure your button labels match their function. Well-formed utility templates like this one are usually reviewed quickly, often within a day. Consent still applies: the guest should have opted in or initiated contact, which they have by enquiring — keep proof of that opt-in on record.
- Category: Utility — informational, action-triggered, no promotion
- No offers, discounts or urgency language in the utility version
- Supply sample values for {{1}} and {{2}} at submission
- Keep opt-in evidence for every number you message
What it costs to send
WhatsApp bills per delivered message by category, and this template is Utility, which sits at a lower rate than Marketing on Meta's India rate card. The 24-hour service window that opens when a guest messages you first is free — replies inside it are not billed — so a well-timed qualification reply to an inbound enquiry can often land at no per-message charge, with utility rates applying to business-initiated sends outside that window. Through InfiQ you pay transparent ₹ pricing (ex-GST), so you can see exactly what each category costs before you send. For hospitality, the maths is favourable: one converted room-night or banquet booking dwarfs the cost of qualifying dozens of leads.
- Utility category = lower per-message rate than Marketing
- Replies inside the free 24-hour service window are not billed
- Business-initiated utility sends are billed per delivered message
- Transparent ₹ pricing, ex-GST, via InfiQ
Variations you can copy
Keep a small library of approved variants so you are never editing copy under pressure. A shorter version trims to the name and a single dates question for high-volume outlets. A restaurant version swaps room language for date, time and party size. An events version asks for occasion and expected headcount and routes to the banquet desk. If you want to promote a seasonal package or a limited festive rate, build that as a separate Marketing template with an opt-out line — never fold an offer into this utility template, because that reclassifies and delays it.
- Shorter: name + one dates question for busy front desks
- Restaurant: date, time and covers for table enquiries
- Events: occasion + expected pax, routed to the banquet team
- Promotional follow-up: a separate Marketing template with an opt-out line
Like this template? Send it live in 24 hours.
Frequently asked questions
Which WhatsApp category is this template?+
Does a lead qualification template need opt-in?+
Can I edit the wording?+
How fast can I start sending after submitting?+
How much does it cost to send?+
Should I add a special offer to boost replies?+
Can I send it in Hindi or a regional language?+
Turn every enquiry into a qualified booking
Copy this template, get it approved, and let InfiQ route warm hospitality leads to your reservations team the same week — on transparent ₹ pricing.