Back In Stock WhatsApp Template for Healthcare

Personalising it so it reads 1:1

The difference between a message that converts and one that gets muted is whether it feels addressed to one person. Use {{1}} for the customer's first name, {{2}} for the exact product they wanted (spell out the strength, pack size or variant so there is zero ambiguity — 'Vitamin D3 60K sachets, pack of 4' beats 'your supplement'), and {{3}} for your pharmacy or brand name so the sender is instantly recognisable. Because this is healthcare, precision in the product variable also protects the customer: naming the exact formulation avoids someone ordering the wrong strength. Keep the body warm but factual, avoid any medical claim or promise of outcome, and let the button carry the call to action rather than stuffing the copy with urgency.

Getting it approved (submit as Marketing)

This template is promotional — it exists to drive a sale — so it must be submitted under the Marketing category. Trying to slip a restock offer through as Utility is the single most common reason these templates get rejected, and a rejection resets your approval clock. Marketing templates also require the recipient to have opted in and must give them a clear way to opt out, which is why the body ends with a 'Reply STOP' line and includes an optional opt-out button. Provide a realistic sample value for every variable when you submit so Meta's reviewer can see the finished message, keep claims truthful and within ASCI and Meta health-content policy, and steer clear of prohibited language around cures, guaranteed results, or prescription drugs. Approval typically lands within a day; once approved, you can send instantly and at scale through InfiQ.

• Category: Marketing — never Utility for a restock offer
• Include sample values for {{1}}, {{2}}, {{3}} at submission
• Keep an explicit opt-out (STOP line and/or button)
• No medical claims, cure language, or prescription-drug promotion
• Match the language and tone to your customers' region

What it costs to send

Since Meta moved off per-conversation billing on 1 July 2025, WhatsApp charges per delivered message priced by template category — and because this is a Marketing template, each delivered message bills at the marketing rate. The 24-hour service window is a free window for handling customer-initiated replies, not a billing unit, so don't think of this in old 'per-conversation' terms. Through InfiQ you get transparent ₹ pricing (ex-GST), so you can forecast the cost of a restock campaign before you press send: multiply your opted-in audience for that SKU by the per-message marketing rate. Because these alerts land on your warmest, highest-intent buyers, the conversion rate is usually strong enough that the payback on a single restock send is fast.

Variations you can copy

The core template works as-is, but small edits let you match it to different healthcare contexts while staying inside Marketing-category rules. Keep every variant honest, opt-out-friendly, and free of medical claims, and re-submit any edited wording for its own approval before sending.

• Shorter: trim to name plus product for a fast, low-friction ping when the audience already knows the item
• With a time-bound reason: add limited stock or an introductory offer to sharpen urgency (marketing use only, and only if genuinely true)
• Regional language: build a Hindi, Tamil, Telugu or other-language version so the alert reads native to your customer
• Multi-item: for a customer who waitlisted several products, reference the category rather than listing each SKU to keep it clean