Skip to content
Meta Business Partner

OTP Authentication WhatsApp Template for Automotive

Whether a customer is logging into your dealership app to track a service booking, confirming a test-drive slot, or authorising a spare-parts payment, the moment they wait for a code is a moment you cannot afford to lose. This is a ready-to-use, Meta-compliant WhatsApp OTP authentication template built for Indian automotive businesses — dealerships, service centres, insurance and finance desks, and aftermarket parts sellers. It ships with the correct Authentication category, a secure copy-code button, and the variable placeholders you need. Copy it, drop in your brand name, submit it for approval, and start delivering one-time passcodes on the channel your customers actually open.

A compliant WhatsApp Authentication-category OTP template for automotive logins, test-drive and payment verification — copy-code button, {{1}} code and {{2}} brand variables, plus approval tips. Bills at Meta's authentication per-message rate with InfiQ's transparent ₹ pricing (ex-GST).
authentication

Variables

  • {{1}} = 483920
  • {{2}} = AutoDrive Motors

Verified business

483920 is your AutoDrive Motors verification code. It is valid for 10 minutes. Do not share this code with anyone.

10:24

Copy code

Preview · as customers see it

When to send this template in the automotive journey

Authentication OTPs are triggered by a real action the customer just took, which is exactly what keeps this template inside Meta's Authentication category. In an automotive context there are more of these moments than most businesses realise, and each one is a natural, expected place for a verification code to arrive on WhatsApp. Fire the OTP the instant the action happens so the code lands while the customer is still on the screen waiting for it.

  • Customer signs in to your dealership or service-booking app or web portal
  • Confirming a test-drive slot or a workshop service appointment
  • Authorising an online payment for spare parts, accessories or a service invoice
  • Verifying identity before releasing vehicle documents, RC transfer or insurance details
  • Resetting a password or linking a new device to a loyalty or roadside-assistance account
  • Two-factor step-up for a finance or EMI application on the customer portal

Why WhatsApp beats SMS for automotive OTPs

OTPs only work if they arrive fast and get read. On SMS, verification codes routinely land in spam-filtered inboxes, get delayed by carrier congestion, or sit unread. WhatsApp OTPs are delivered to a chat thread the customer already checks dozens of times a day, so read rates run far higher and the copy-code button removes the error-prone manual re-typing that causes failed logins. For automotive businesses juggling walk-in service customers, test-drive leads and parts buyers who are often mid-transaction, a code that is delivered, seen and one-tap copied is the difference between a completed booking and an abandoned one. The Authentication category is also the lowest-priced of the three WhatsApp categories, which matters when your OTP volume scales with every login and payment.

Personalising the template without breaking the rules

Authentication is a deliberately strict category: Meta does not allow marketing language, promotional offers, links, or non-security content inside an OTP template. That keeps the template lean, but you still have room to make it feel like your brand. The {{2}} brand variable lets you insert your exact dealership or service-centre name — 'AutoDrive Motors', 'ShaktiAuto Service', or your legal trading name — so the customer instantly recognises the sender and trusts the code. Keep the security reminder ('Do not share this code with anyone') because it both protects the customer and signals compliance to Meta's reviewers. Resist the urge to add the customer's name or vehicle details here; those belong in utility templates like order confirmations, not in an authentication message.

  • {{1}} — the one-time code, e.g. 483920 (numeric, typically 4-8 digits)
  • {{2}} — your brand or business name, e.g. AutoDrive Motors
  • Keep validity explicit ('valid for 10 minutes') so expiry is never a surprise
  • Use the Copy code button so customers never mistype the OTP

Getting this template approved on the first try

Submit the template under the Authentication category, not Utility or Marketing — miscategorising it is the single most common reason authentication templates get rejected or re-classified. Use the standard OTP structure: a short body containing the code variable, a validity statement, a do-not-share warning, and a Copy code button. Do not add URLs, offers, emojis-as-marketing, or any content unrelated to verifying identity. Keep the copy in the language your customers use — a Hindi or regional-language version is a separate template submission but usually clears review just as quickly. Once approved (often within a day), InfiQ lets you trigger it programmatically at the exact moment of login or payment, at scale, with delivery status tracked per message.

Like this template? Send it live in 24 hours.

Talk to InfiQ

Use this template in your account

Tell us your volume — we’ll load your templates and get you a sandbox in about 2 hours.

Step 1 of 2
WhatsApp

Protected by invisible spam checks · replies within 1 working day

Frequently asked questions

Which WhatsApp category does this OTP template use?+
Authentication. One-time passcodes tied to a login, payment or verification action must be submitted under the Authentication category, which is also the lowest-priced of WhatsApp's three billing categories.
Do I still need customer opt-in for an authentication OTP?+
Consent still applies. Authentication and utility messages are tied to a genuine action the customer initiated (a login, a booking, a payment), but you should have valid opt-in on record and only send the OTP in direct response to that action — never as an unsolicited blast.
Can I change the wording of the message?+
Yes, within the Authentication category rules. You can adjust the validity window, tweak the phrasing and set your brand name in {{2}}, but you cannot add marketing content, offers or links. Any edit means re-submitting the template for Meta approval.
How much does it cost to send an OTP on WhatsApp?+
Since 1 July 2025, WhatsApp bills per delivered message by category. This template bills at the authentication per-message rate, with InfiQ's transparent ₹ pricing on top (ex-GST). The 24-hour service window is free for replies but is not a billing unit.
How fast can I start sending after submitting?+
Template approval is usually within a day. Once approved, you can trigger the OTP instantly through InfiQ's API the moment a customer logs in, confirms a test drive or authorises a payment.
Why is the copy-code button important?+
The Copy code button lets the customer copy the OTP in a single tap instead of manually reading and re-typing it. This cuts failed verifications from mistyped codes and speeds up logins and payment authorisation — especially useful for customers completing a booking on the move.
Can I send this OTP in Hindi or a regional language?+
Yes. Create a language-specific version of the template — for example a Hindi variant for your service-centre customers — and submit it separately for approval. Authentication templates in regional languages typically clear review just as quickly as English.
Is WhatsApp OTP more reliable than SMS for automotive customers?+
In practice, yes. WhatsApp codes are delivered to a chat the customer already checks constantly, avoiding SMS spam filters and carrier delays, so read and completion rates are typically higher — which matters when a customer is mid-booking or mid-payment at your dealership or service desk.