COD Confirmation WhatsApp Template for Automotive

How the variables and buttons work

The template keeps three variables so each message reads like a genuine 1:1 note rather than a blast. {{1}} carries the customer's name, {{2}} carries your own order ID so support and the warehouse can trace it instantly, and {{3}} carries the amount — and for automotive it pays to append the part name in the amount field (for example '₹4,850 — Bosch battery + fitting') so there is zero ambiguity about which order is being confirmed. The three quick-reply and URL buttons turn the next step into one tap: Confirm order marks it ready for dispatch, Pay Now can deep-link to a payment page to convert the COD into a prepaid order, and Cancel order lets an unsure buyer back out cleanly instead of refusing at the doorstep.

• {{1}} name — greet the buyer personally
• {{2}} order ID — your internal reference for tracing and support
• {{3}} amount + part — remove any doubt about what is being confirmed
• Pay Now button — nudge prepayment to reduce RTO and cash handling

Why this qualifies for the cheaper Utility category

A COD confirmation is a transactional message tied to a specific, real action the customer just took — placing an order — so it belongs in Meta's Utility category, which is billed at a lower per-message rate than Marketing. That matters because since 1 July 2025 WhatsApp bills per delivered message by category, not per 24-hour conversation, so getting the category right on a confirmation you send on every order compounds into meaningful savings at automotive volumes. The catch is that the message must stay strictly informational: the second you bolt on a discount code, an upsell on wiper blades or any promotional hook, Meta will reclassify it as Marketing (higher rate, opt-out required) and may reject the template. Keep the promotion for a separate, clearly marketing template.

Getting it approved without a rejection

Submit the template under the Utility category and provide realistic sample values for all three variables — Meta reviewers reject templates whose placeholders look like spam or are left generic. Do not leave a variable at the very start or end of the message body, avoid placing two variables back to back, and make sure the amount sample is a concrete figure, not just '{{3}}'. Because the buttons drive a real order action, keep their labels literal (Confirm order, Pay now, Cancel order) rather than salesy. Approval usually lands within a day; once approved you can send instantly through InfiQ, and you only need to resubmit if you later change the wording or button structure.

• Pick Utility and keep the copy purely informational — no offers or discounts
• Give concrete sample values for {{1}}, {{2}} and {{3}}
• Avoid variables at the string edges or two variables adjacent to each other
• Use plain, action-literal button labels to signal a transactional intent

What it costs to send at automotive volume

This template bills at Meta's Utility per-delivered-message rate, applied on top of InfiQ's transparent ₹ pricing (ex-GST). Because you send one confirmation per COD order, the cost scales predictably with your order count, and even a small lift in confirmed-versus-refused deliveries typically pays for the messaging many times over — a single avoided RTO on a battery or a tyre set covers thousands of Utility sends. Use the cost calculator to slide your monthly COD order volume and see the ₹ figure and rough payback for your own automotive catalogue before you commit.