Customer feedback surveys
Surveys your customers actually answer.
Send a one-tap rating or NPS question in the same WhatsApp thread as the order or support chat, minutes after it closes. Low scores route straight to an agent before they turn into public reviews — and response rates typically run 8× what email surveys manage.
40% typical survey response rate
Journey funnel
survey response rate
40%
median minutes to a rating
22
of low ratings resolved before a public review
78%
Use cases
How customer feedback surveys teams use InfiQ
One-tap star ratings
Quick-reply buttons capture a 1–5 rating inside the chat — no links, no forms — and most ratings land within 30 minutes of the send.
NPS on the full 0–10 scale
A WhatsApp list message collects the standard 0–10 NPS question and auto-tags each contact as promoter, passive or detractor.
Event-based triggers
Fire the survey from an order-delivered or ticket-closed webhook out of your store, CRM or helpdesk — with name and order number filled in automatically.
Timing rules that lift responses
Delay sends to 2 hours after delivery or 5 minutes after a support chat closes, with quiet hours so nothing goes out after 9pm.
Low-score escalation to a human
Ratings of 3 stars or below open the conversation in your shared team inbox and alert an agent in seconds — before the customer writes a public review.
Scores you can slice
Track CSAT and NPS by agent, product or city on a live dashboard, then export responses to CSV or push them into your CRM.
Vriksha Home Decor
online
How was your delivery?
Hi Ananya, your order #VH-2841 arrived today. Mind rating your experience? One tap is all it takes.18:42
Great experience
Had an issue
Sorry to hear that, Ananya. What went wrong? Reply here — a teammate will pick this up right away.18:44
That's on us. Priya from support has your order details and will call within 10 minutes to arrange a replacement.18:47
The customer experience
What customer feedback surveys customers see
Verified business name, rich templates and tap-to-act buttons — a conversation, not a notification.
Recommended products
What powers this for customer feedback surveys teams
Chatbots & Automation
Build no-code WhatsApp chatbots with InfiQ. Drag-and-drop flows, AI answers, lead qualification, order tracking and human handoff on the official API.
Explore Chatbots & AutomationShared Team Inbox
InfiQ's shared team inbox puts your whole team on one WhatsApp number. Auto-assignment, labels, private notes, SLA tracking and agent analytics.
Explore Shared Team InboxWhatsApp Business API
Get official WhatsApp Business API access with InfiQ, a Meta Business Partner. Fast onboarding, green tick verification and template management.
Explore WhatsApp Business APIKeep exploring
Templates and integrations for this workflow
FAQ
Frequently asked questions
Do customers need to opt in before I send a feedback survey?
Surveys sent outside the 24-hour service window need a recorded opt-in and an approved template. If the survey follows a support chat the customer started, it usually fits inside the window as a normal session message. InfiQ keeps consent records, audit logs and access controls so you can show exactly when each opt-in happened.
Does Meta have to approve my survey template?
Yes. Rating and NPS templates go through Meta's review as utility templates and are typically approved within minutes to a few hours. Keep the wording transactional — reference the specific order or ticket — and approval is rarely an issue.
How do I trigger a survey automatically after a purchase or ticket?
Point an order-delivered or ticket-closed webhook from your store, CRM or helpdesk at InfiQ's API and the survey fires with the customer's details pre-filled. If you'd rather not touch code, the visual flow builder covers the common triggers.
What happens when a customer leaves a bad rating?
A routing rule opens the conversation in the shared team inbox, tags the contact as a detractor and alerts an agent immediately. The agent replies in the same thread, so the issue gets handled privately before it becomes a one-star review. You can set an SLA on that first response — many teams use 15 minutes.
How often can I survey the same customer?
Set a frequency cap per contact — one survey every 30 days is a common ceiling — and suppress anyone who responded recently. Over-surveying is the fastest way to kill response rates, and anyone who opts out is excluded automatically.
How do I measure whether the surveys are working?
The dashboard tracks delivered, read and response rates alongside CSAT and NPS trends over time. Slice results by agent, product or trigger, and export raw responses to CSV or your BI tool for deeper analysis.
Send your first message today.
Get set up on the official WhatsApp Business API and go live in 2 hours — with a team that answers when you call.
