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WhatsAppCustomer feedback surveys

Surveys your customers actually answer.

Send a one-tap rating or NPS question in the same WhatsApp thread as the order or support chat, minutes after it closes. Low scores route straight to an agent before they turn into public reviews — and response rates typically run 8× what email surveys manage.

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40% typical survey response rate

Analytics · Customer feedback surveys Last 30 days

Journey funnel

Surveys delivered100%
Read within 24 hours90%
Rating submitted42%
Low scores resolved by an agent10%

survey response rate

40%

median minutes to a rating

22

of low ratings resolved before a public review

78%

Use cases

How customer feedback surveys teams use InfiQ

One-tap star ratings

Quick-reply buttons capture a 1–5 rating inside the chat — no links, no forms — and most ratings land within 30 minutes of the send.

NPS on the full 0–10 scale

A WhatsApp list message collects the standard 0–10 NPS question and auto-tags each contact as promoter, passive or detractor.

Event-based triggers

Fire the survey from an order-delivered or ticket-closed webhook out of your store, CRM or helpdesk — with name and order number filled in automatically.

Timing rules that lift responses

Delay sends to 2 hours after delivery or 5 minutes after a support chat closes, with quiet hours so nothing goes out after 9pm.

Low-score escalation to a human

Ratings of 3 stars or below open the conversation in your shared team inbox and alert an agent in seconds — before the customer writes a public review.

Scores you can slice

Track CSAT and NPS by agent, product or city on a live dashboard, then export responses to CSV or push them into your CRM.

9:41
V

Vriksha Home Decor

online

TodayMessages are end-to-end encrypted. No one outside of this chat can read them.

How was your delivery?

Hi Ananya, your order #VH-2841 arrived today. Mind rating your experience? One tap is all it takes.18:42

Great experience

Had an issue

Had an issue18:44

Sorry to hear that, Ananya. What went wrong? Reply here — a teammate will pick this up right away.18:44

One leg of the coffee table arrived scratched.18:46

That's on us. Priya from support has your order details and will call within 10 minutes to arrange a replacement.18:47

Message

The customer experience

What customer feedback surveys customers see

Verified business name, rich templates and tap-to-act buttons — a conversation, not a notification.

Talk to InfiQ

Put WhatsApp to work for customer feedback surveys

Tell us your use-case — we’ll tailor the templates and flows and estimate the cost.

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FAQ

Frequently asked questions

Do customers need to opt in before I send a feedback survey?

Surveys sent outside the 24-hour service window need a recorded opt-in and an approved template. If the survey follows a support chat the customer started, it usually fits inside the window as a normal session message. InfiQ keeps consent records, audit logs and access controls so you can show exactly when each opt-in happened.

Does Meta have to approve my survey template?

Yes. Rating and NPS templates go through Meta's review as utility templates and are typically approved within minutes to a few hours. Keep the wording transactional — reference the specific order or ticket — and approval is rarely an issue.

How do I trigger a survey automatically after a purchase or ticket?

Point an order-delivered or ticket-closed webhook from your store, CRM or helpdesk at InfiQ's API and the survey fires with the customer's details pre-filled. If you'd rather not touch code, the visual flow builder covers the common triggers.

What happens when a customer leaves a bad rating?

A routing rule opens the conversation in the shared team inbox, tags the contact as a detractor and alerts an agent immediately. The agent replies in the same thread, so the issue gets handled privately before it becomes a one-star review. You can set an SLA on that first response — many teams use 15 minutes.

How often can I survey the same customer?

Set a frequency cap per contact — one survey every 30 days is a common ceiling — and suppress anyone who responded recently. Over-surveying is the fastest way to kill response rates, and anyone who opts out is excluded automatically.

How do I measure whether the surveys are working?

The dashboard tracks delivered, read and response rates alongside CSAT and NPS trends over time. Slice results by agent, product or trigger, and export raw responses to CSV or your BI tool for deeper analysis.

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