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WhatsApp

CSAT tracking

Ask for the rating where customers actually reply.

When a conversation closes, InfiQ sends a 1–5 rating request in the same WhatsApp thread — no links, no forms, no app switch. Scores land on agent scorecards in real time, and anything under 3 triggers a follow-up before the customer walks away.

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more responses than email CSAT surveys

Use cases

How csat tracking teams use InfiQ

Trigger on conversation close

Fire the rating request within minutes of an agent closing the chat — automatically from InfiQ's inbox, or via API when your helpdesk marks the ticket resolved.

1–5 quick-reply ratings

Customers tap a button or type a number in the same thread, which is why response rates typically run 4–5× higher than emailed survey links.

Comment capture on low scores

Any rating of 3 or below triggers an automatic 'what went wrong?' follow-up, so every low score arrives with a verbatim reason attached.

Agent scorecards

Each score maps to the agent who handled the conversation, rolling into per-agent and per-team CSAT views filterable by tag, week and issue type.

Real-time low-score alerts

Ratings of 1–2 route to a supervisor queue the moment they land, so a human follows up within hours instead of discovering the score at month-end.

Trends, exports and benchmarks

Track CSAT trend lines by team and issue type, and pull raw scores with comments into your BI stack over API or CSV export.

Measurable outcomes

The numbers csat tracking teams track

Every journey is measured end to end — from first message to the business outcome — inside one analytics view.

Analytics · CSAT tracking Last 30 days

Journey funnel

Conversations closed100%
Rating requests delivered96%
Ratings submitted52%
Comments captured19%

typical in-thread response rate

52%

median time from close to rating

4 min

of low scores followed up within 24 hours

85%

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Put WhatsApp to work for csat tracking

Tell us your use-case — we’ll tailor the templates and flows and estimate the cost.

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FAQ

Frequently asked questions

Do I need an approved template to send CSAT surveys?

Not if the rating request goes out within 24 hours of the customer's last message — it counts as a session message, and immediate post-close sends almost always fall inside that window. For delayed surveys, InfiQ provides pre-built utility templates that Meta typically approves within 24–48 hours.

Do customers need a separate opt-in to be surveyed?

No — a customer who messaged you is in an open conversation, and a rating request is a natural part of closing it. For template-based surveys sent later, standard WhatsApp opt-in rules apply, and InfiQ keeps consent records, audit logs and access controls for every message.

How do ratings connect to my helpdesk or CRM?

Every score is tied to the conversation it followed, so agent, tags and resolution time attach automatically. Over the API you can pass your own ticket ID, so ratings sync back to Zendesk, Freshdesk or your CRM against the right ticket.

What happens when someone leaves a 1 or 2?

InfiQ immediately asks what went wrong, attaches the comment to the score and routes the conversation to a supervisor queue. You can also trigger a callback task or reopen the ticket automatically — closing the loop is where CSAT programmes actually recover customers.

How often can I survey the same customer?

You set frequency caps per contact — a common default is one survey per customer per 7 days, no matter how many tickets they raise. Repeat tickets inside the window skip the survey and simply log the resolution.

What if a customer types a reply instead of tapping a button?

The bot recognises 1–5 typed as text and records it as the score; anything else is stored as a comment on the conversation. Replies it cannot classify route to your team inbox, so no feedback is dropped.

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