Meta Business Partner

WebEngage WhatsApp Integration

WebEngage already knows the exact moment a user abandons a cart, finishes onboarding, lapses into inactivity or hits a lifecycle milestone. The WebEngage WhatsApp integration with InfiQ turns those moments into approved WhatsApp messages that actually get read — on the official WhatsApp Business API, delivered against your own verified sender. Instead of routing high-intent events only to email or in-app channels that get ignored, you connect WebEngage's journey engine to InfiQ once and let every event, segment and journey step reach customers on the app they open dozens of times a day. Setup is low-code, replies flow back into your workflow, and you get transparent ₹ pricing (ex-GST) with no long-term lock-in.

Connect {tool} free

Wire WebEngage events, journeys and segments to the official WhatsApp Business API through InfiQ so lifecycle marketing lands on WhatsApp in real time — with two-way replies, approved templates and transparent ₹ pricing on Meta's live rates.

How the data flows

WebEngage

your system

order.created

InfiQ

rules + templates

→ order_confirmed

Customer

Order #4821 confirmed! We'll message you when it ships. 🎉

✓✓

delivered · read

Live sync

What the WebEngage + InfiQ integration actually does

WebEngage is a full lifecycle engagement and journey-orchestration platform: it captures user events, builds segments, and runs multi-step journeys across channels. What it does not do is deliver on the official WhatsApp Business API against a sender you own. InfiQ closes that gap. The integration listens to WebEngage triggers — a fired event, a journey node, a segment entry — and delivers the matching approved WhatsApp template through InfiQ in real time. Critically, this is a full round trip, not a one-way push: events flow in, WhatsApp messages go out, and customer replies sync back so your team or downstream tools can act on them. The heavy lifting of orchestration stays where it belongs, inside WebEngage, while InfiQ handles compliant, high-deliverability WhatsApp on the number your business owns.

Real-time delivery of WebEngage events and journey steps as WhatsApp messages
Approved template mapping with dynamic variables from WebEngage user attributes
Two-way replies synced back into your workflow where the flow allows
Delivery on the official WhatsApp Business API against a sender you own

Use cases that convert on WhatsApp

Not every message deserves WhatsApp, but the high-intent, time-sensitive moments WebEngage is built to detect are exactly the ones that pay off on a channel with open rates email cannot match. Because these flows map cleanly to WhatsApp's utility and authentication template categories, they combine strong engagement with the most economical per-message rates. The pattern is simple: keep transactional and lifecycle nudges on utility templates, reserve marketing templates for genuine promotions, and let WebEngage decide who gets what and when.

Cart and checkout recovery when a WebEngage abandonment event fires
Order confirmation, shipping and delivery updates on utility templates
Onboarding and activation nudges triggered by journey milestones
Renewal, payment and subscription reminders before they lapse
OTP and verification delivery on low-cost authentication templates
Win-back campaigns to dormant WebEngage segments

How setup works — connect, map, enable, test

The integration is designed to go live without a large engineering project. First, you connect WebEngage to InfiQ so events can flow across. Second, you map WebEngage events and user attributes to approved WhatsApp templates, wiring dynamic fields — name, order ID, amount, delivery date — so each message is personalised from WebEngage data. Third, you enable exactly the automations you need, journey by journey, keeping full control of what triggers a send. Finally, you test end-to-end with a real number, confirm variables render correctly and replies route back, then flip it live. Teams whose WhatsApp Business number is verified and whose templates are Meta-approved are typically live within a working day. Webhooks are available for custom branching or pushing data into other systems, but they remain optional — the core path needs no code.

1. Connect WebEngage to InfiQ
2. Map events and attributes to approved WhatsApp templates
3. Enable the automations and journeys you want, one at a time
4. Test end-to-end, verify replies sync, then go live

Why route WebEngage through InfiQ

Many providers stop at a single static outbound message and call it an integration. InfiQ wires the full loop — events in, WhatsApp out, replies synced back — on infrastructure you actually own. As an official Meta Business Partner, InfiQ provisions the WhatsApp Business API on an account you control, including your Business-Scoped User ID (BSUID) for the 2026 WhatsApp usernames change, so you are never renting a locked sub-account you cannot migrate away from. Pricing is transparent: WhatsApp bills per delivered message by category, and InfiQ applies its ₹ platform pricing, ex-GST, with no confusing per-conversation accounting since Meta retired that model on 1 July 2025. The result is lifecycle marketing that is deliverable, ownable and priced clearly.

Full round-trip flow, not a one-way message push
Official Meta Business Partner with WhatsApp Business API on an account you own
BSUID ownership for the 2026 WhatsApp usernames change
Transparent ₹ pricing on Meta's live per-delivered-message rate card, ex-GST

Frequently asked questions

Does WebEngage sync to WhatsApp automatically?+

Yes. Once connected, WebEngage events and journey steps trigger WhatsApp messages through InfiQ in real time. When a user hits the condition you configured — a cart abandoned, a trial ending, an order shipped — the matching approved template is delivered without manual intervention.

Do I need to write code to set this up?+

No code is required for the core setup. You connect the platforms, then map WebEngage events and attributes to approved WhatsApp templates in a mapping interface. Webhooks are available for teams that want custom branching or to push data into other systems, but they are optional.

Can customer replies sync back into my workflow?+

Yes, two-way messaging is supported where the flow allows it. When a customer replies to a WhatsApp message, the response is captured and can be routed back so your team or downstream tools can act on it — no more one-way blasts that leave customers stuck.

What does WhatsApp messaging cost through this integration?+

WhatsApp bills per delivered message by category — marketing, utility or authentication — since Meta moved off per-conversation billing on 1 July 2025. InfiQ applies transparent ₹ platform pricing, ex-GST. Utility and authentication templates are typically the most economical, which is why reminders and OTPs are cost-effective on WhatsApp.

Which WebEngage flows work best on WhatsApp?+

Time-sensitive, high-intent moments perform best: cart recovery, order and delivery updates, onboarding nudges, renewal and payment reminders, OTP delivery, and win-back to dormant segments. Because these map cleanly to utility and authentication templates, they combine strong open rates with lower per-message cost.

Do I own the WhatsApp Business account?+

Yes. InfiQ, as an official Meta Business Partner, provisions the WhatsApp Business API on an account you own, including your Business-Scoped User ID (BSUID) for the 2026 WhatsApp usernames change. You are not renting a locked sub-account from an aggregator you cannot leave.

How long does it take to go live?+

Most teams are live within a working day once their WhatsApp Business number is verified and their templates are approved by Meta. The four-step setup — connect, map, enable, test — is designed to be run without a large engineering project.

Can I send marketing broadcasts to WebEngage segments?+

Yes. You can target WebEngage cohorts with marketing-category WhatsApp templates for campaigns and promotions, while keeping transactional flows on utility templates. Segmentation stays in WebEngage; InfiQ handles compliant delivery on the WhatsApp Business API.

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