CleverTap WhatsApp Integration
CleverTap already knows exactly when a user abandons a cart, completes onboarding, or goes quiet for 14 days — but that intelligence only pays off if you can act on it in a channel people actually open. Connecting CleverTap to the official WhatsApp Business API with InfiQ turns every CleverTap event, segment, and journey step into a timely WhatsApp message that lands where your customers already are. Events flow in, approved WhatsApp templates go out, and replies sync back to InfiQ — all on a WhatsApp Business Account you own, with transparent ₹ pricing (ex-GST). InfiQ is an official Meta Business Partner, so your CleverTap-driven messaging runs on compliant, first-party infrastructure rather than a grey-market gateway.
How the data flows
CleverTap
your system
InfiQ
rules + templates
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Live syncWhat this integration does
The CleverTap + InfiQ integration bridges your engagement analytics with a compliant WhatsApp sending layer. CleverTap continues to do what it does best — track user behaviour, build segments, and orchestrate journeys — while InfiQ becomes the WhatsApp delivery engine underneath. Whenever a CleverTap event, segment entry, or journey step fires, it hands off to InfiQ, which resolves the right approved template, injects the personalisation variables, and delivers the message through the official WhatsApp Business API. Because the two systems stay in their lanes, you don't rip out your existing CleverTap setup; you extend it with a channel that consistently outperforms email and SMS on open and response rates in India.
- CleverTap stays your source of truth for events, segments and journeys
- InfiQ handles template resolution, delivery and quality management on the WhatsApp Business API
- Personalisation variables from CleverTap profiles map into template placeholders
- Inbound replies and button taps flow back to InfiQ and onward via webhook
What you can automate
The value of pairing CleverTap with WhatsApp is that your best-performing analytics moments become messages without a human in the loop. Event-triggered campaigns react the instant a user acts — a checkout abandonment, a failed payment, a booking confirmation. Segmented broadcasts let you send an approved marketing template to a CleverTap cohort, such as high-value customers who haven't purchased in 30 days. Journey messaging slots WhatsApp in as a step inside multi-channel flows, so a nudge that would have been a low-open email becomes a WhatsApp message people actually read. Because WhatsApp categorises every send as marketing, utility, or authentication, InfiQ helps you keep promotional and transactional traffic cleanly separated for both compliance and cost.
- Event-triggered campaigns: cart recovery, order updates, OTPs and payment reminders
- Segmented broadcasts: win-back, upsell and re-engagement to CleverTap cohorts
- Journey messaging: WhatsApp as a step inside cross-channel CleverTap journeys
- Lifecycle nudges: onboarding, trial-expiry and renewal prompts
How to set it up
Getting live is a short, mostly no-code path. First, connect CleverTap to InfiQ so events and audiences can pass through to your WhatsApp Business Account. Next, map your CleverTap events and segments to approved WhatsApp templates, matching profile attributes to the variable slots in each template — and confirming each template's category so it bills correctly. Then switch on the specific automations you need, from single event triggers to full journey steps. Finally, run an end-to-end test with a real profile to confirm the trigger fires, the template renders with the right variables, and any reply syncs back before you flip the whole flow live. Custom branching, data enrichment, or reply routing can be layered in later through InfiQ's webhooks.
- 1. Connect CleverTap to InfiQ and link your WhatsApp Business Account
- 2. Map events and segments to approved templates, with the correct category
- 3. Turn on the automations and journey steps you need
- 4. Test end-to-end with a live profile, then go live
Why InfiQ for CleverTap
Many providers stop at pushing a single static message out of an event. InfiQ wires the full loop end-to-end — events in, WhatsApp out, replies synced back — on infrastructure you actually own. You keep your own WhatsApp Business Account, your own quality rating, your own templates, and your own BSUID (the Business-Scoped User ID that matters for the 2026 WhatsApp usernames change), rather than borrowing a shared number from a reseller. Pricing is transparent: WhatsApp bills per delivered message by category, and InfiQ shows you Meta's live rate card (ex-GST) alongside its own stated platform fee, so every CleverTap-triggered send has a cost you can predict and reconcile. As an official Meta Business Partner, InfiQ keeps your account on compliant footing as WhatsApp policy evolves.
- Full round-trip: events in, WhatsApp out, replies synced back
- You own the WhatsApp Business Account, quality rating and BSUID
- Transparent ₹ pricing (ex-GST) plus a stated platform fee
- Official Meta Business Partner infrastructure
Frequently asked questions
Does CleverTap trigger WhatsApp messages in real time?+
Do I need to write code to connect CleverTap and WhatsApp?+
Can customer replies sync back from WhatsApp?+
How is WhatsApp messaging priced through this integration?+
Do I own the WhatsApp number and account?+
Which CleverTap events work best for WhatsApp?+
Do WhatsApp templates need approval?+
Is InfiQ an official Meta partner?+
Still have questions?
Ask us on WhatsAppTurn CleverTap signals into WhatsApp revenue
Connect CleverTap to the official WhatsApp Business API with InfiQ and start firing timely, on-brand messages from the events you already track — book a demo to see your first automation live.