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Meta Business Partner

Shipway WhatsApp Integration

Shipway tracks every shipment across your courier partners — but a tracking page nobody opens does not save an order or a customer. The InfiQ Shipway WhatsApp integration turns each Shipway logistics event into a timely, branded message on the channel Indian shoppers actually read: WhatsApp. When a parcel is picked up, out for delivery, delayed, or hits an NDR, InfiQ fires the right approved template to the buyer automatically — with two-way replies flowing back so customers can confirm addresses, reschedule, or reduce RTO without ever leaving the chat. Everything runs on the official WhatsApp Business API through your own Meta account, with transparent ₹ pricing.

Connect {tool} free
Shipway logistics events to WhatsApp Business API
Integration type
No-code event mapping; webhooks optional
Setup
Two-way — alerts out, replies synced back
Direction
NDR/RTO reduction, delivery alerts, feedback
Best for
You own the Meta account, number, and BSUID
Account
Transparent ₹ per-message pricing, ex-GST
Pricing
InfiQ connects Shipway to the official WhatsApp Business API so every shipment, out-for-delivery, delay, and NDR event triggers an automated WhatsApp message — with replies synced back — on a Meta account you own, priced transparently.

How the data flows

Shipway

your system

order.created

InfiQ

rules + templates

→ order_confirmed
Customer

Order #4821 confirmed! We'll message you when it ships. 🎉

✓✓

delivered · read

Live sync

What the Shipway + WhatsApp integration actually does

Shipway aggregates tracking data from dozens of courier partners into a single stream of order and shipment status events. InfiQ subscribes to that stream and maps each event to a pre-approved WhatsApp template, then delivers it to the customer's number in real time through the official WhatsApp Business API. Instead of the buyer refreshing a courier's tracking page, they get a proactive WhatsApp update the moment status changes — the channel where open rates on Indian mobile far outpace SMS or email. Because the messages are two-way, a customer can reply 'reschedule' or share a corrected address, and InfiQ syncs that reply back into your workflow so your ops or CX team acts on it directly in the conversation.

  • Order confirmed and shipment created alerts the moment the AWB is generated
  • In-transit and out-for-delivery notifications tied to the actual courier scan
  • Delivery confirmation plus a post-delivery feedback or review prompt
  • NDR and address-confirmation prompts that let buyers fix failed deliveries in chat

Use cases that move real numbers

The point of wiring Shipway to WhatsApp is not just prettier notifications — it is fewer failed deliveries, lower RTO, and more repeat orders. For a D2C brand or online store shipping COD and prepaid across India, the highest-value automation is NDR recovery: when a courier marks a delivery as failed, InfiQ instantly messages the customer asking them to confirm their address or availability, turning a would-be return into a successful second attempt. Out-for-delivery alerts cut 'where is my order' tickets that flood support on delivery day. Delivery-confirmation feedback loops capture reviews while the unboxing is fresh, and a well-timed WhatsApp reorder nudge on consumables keeps customers coming back. Every one of these is a template you switch on in minutes, not a custom build.

  • NDR and RTO reduction: reach the buyer on WhatsApp before the courier gives up
  • COD confirmation to weed out fake or hesitant orders before dispatch
  • Out-for-delivery and delivery-day alerts that shrink support ticket volume
  • Post-delivery feedback, review requests, and reorder nudges to grow lifetime value

How setup works, end to end

You do not need engineers to go live. InfiQ handles the WhatsApp Business API onboarding on a Meta account you own, so the number, quality rating, and message history stay yours — never locked inside a reseller's shared account. From there, connecting Shipway is a mapping exercise: you point Shipway's events at InfiQ, match each event to the WhatsApp template you want it to send, and enable the automations relevant to your business. InfiQ pre-fills sensible template drafts for tracking, out-for-delivery, NDR, and feedback so you are editing copy rather than writing from scratch, and templates go through Meta's approval before they can send. You then run an end-to-end test on a real order before flipping everything live.

  • Connect Shipway to InfiQ and authorise the event feed
  • Map each Shipway logistics event to an approved WhatsApp template
  • Turn on only the automations you need — start with NDR and out-for-delivery
  • Test on a live order end to end, then go live with monitoring on delivery health

Why route Shipway through InfiQ

Plenty of tools will fire a single static notification and call it an integration. InfiQ wires the full loop: Shipway events in, approved WhatsApp templates out, and customer replies synced back so a delivery conversation is genuinely two-way. As an official Meta Business Partner in India, InfiQ runs everything on the sanctioned WhatsApp Business API — not on unofficial or grey-market gateways that risk your number being banned. Your business owns its Meta assets and BSUID, so you keep control of the number and its quality rating. And the commercial model is honest: InfiQ charges transparent ₹ pricing, ex-GST, where WhatsApp bills per delivered message by category — marketing, utility, or authentication — under the pricing model Meta moved to on 1 July 2025. Most shipment and NDR alerts fall in the lower-cost utility category, so a well-designed flow stays economical at scale.

  • Official Meta Business Partner using the sanctioned WhatsApp Business API
  • You own the Meta account, number, and BSUID — no reseller lock-in
  • Two-way replies synced back, not one-directional blast notifications
  • Transparent ₹ pricing, billed per delivered message by category

Talk to InfiQ

Automate WhatsApp with your stack

Tell us what you want to connect — we’ll map the flows and get you a sandbox in about 2 hours.

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WhatsApp

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Frequently asked questions

Does Shipway sync to WhatsApp automatically?+
Yes. Once connected, Shipway logistics events trigger the mapped WhatsApp template in real time — no manual export, upload, or per-order action. As the courier scans update in Shipway, the matching alert goes out to the customer automatically.
Do I need code or a developer to set this up?+
No. Connecting Shipway to InfiQ and mapping events to templates is a no-code configuration. Custom logic — for example, branching a flow on courier or region — is optional and available via webhooks and the InfiQ API if you want it later.
Can customer replies come back to us?+
Yes, where applicable. Because messages run on the official WhatsApp Business API, a customer's reply — such as an address correction or a reschedule request on an NDR — syncs back into the conversation so your ops or CX team can act on it directly.
What does it cost to send these messages?+
WhatsApp bills per delivered message by category — marketing, utility, or authentication — under Meta's live rate card. InfiQ applies transparent ₹ pricing (ex-GST) on those rates. Most shipment and NDR alerts qualify as utility messages, which sit at the lower end of the rate card.
Can this help reduce my RTO and NDR rates?+
That is one of the strongest reasons to use it. When a courier flags a failed delivery, InfiQ immediately messages the buyer on WhatsApp to confirm their address or availability, giving the courier a viable second attempt instead of the parcel heading back as a return.
Whose WhatsApp account are the messages sent from?+
Your own. InfiQ onboards you onto the WhatsApp Business API on a Meta account your business owns, including your number and BSUID. You keep control of the number and its quality rating rather than sharing a reseller's account.
Which Shipway events can trigger a message?+
Common triggers include shipment created, in-transit, out-for-delivery, delivered, delayed, and NDR or failed-delivery events. You choose which events map to which templates and enable only the automations relevant to your business.
Do WhatsApp templates need approval before sending?+
Yes. Meta reviews message templates before they can be used for outbound sends. InfiQ provides ready drafts for tracking, out-for-delivery, NDR, and feedback so you edit and submit rather than build from scratch, then send once approved.

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