Razorpay Route WhatsApp Integration
Razorpay Route handles the money movement behind marketplaces, platforms and multi-vendor businesses — splitting a single customer payment across linked accounts, holding funds in escrow-style balances, and settling to each party on schedule. InfiQ connects Route to the official WhatsApp Business API so that every meaningful Route event — a transfer created, a payout settled, a hold released, a refund reversed — becomes an instant WhatsApp message to the vendor, seller or sub-merchant who actually needs to know. Instead of partners logging into a dashboard or waiting on an emailed report, they get a clear delivery-tracked notification on the channel they already check every hour.
How the data flows
Razorpay Route
your system
InfiQ
rules + templates
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Live syncWhat the Route integration actually connects
Razorpay Route is a fund-flow product, not a checkout — so the useful signals it emits are about where money went and when it settled, not simply 'order paid'. InfiQ subscribes to Route's transfer and settlement lifecycle and maps each state change to a WhatsApp template audience. When a customer payment is split, the linked accounts receiving a share can be notified the moment their transfer is created; when Razorpay settles those balances to the partner's bank, a payout-confirmation message goes out with the amount and UTR-style reference; when a hold is placed or released, or a reversal is processed, the affected party hears about it in near real time. The result is a payments back-office that talks to your vendors automatically, in their language, on WhatsApp.
- Transfer created — notify a linked account that their split has been earmarked
- Settlement processed — confirm the payout amount, date and reference to the sub-merchant
- Hold placed or released — flag funds that are on hold or now available
- Reversal or refund on a transfer — alert the partner so their books stay accurate
- On-hold-to-settled transitions — a single 'your money is on the way' message
Who this is built for
Route exists because one business is collecting on behalf of many — and those many all want to know when they get paid. Online marketplaces splitting each order across sellers, aggregator platforms paying out delivery partners or service providers, ed-tech and event platforms sharing revenue with instructors and organisers, franchise and dealer networks distributing commissions, and rental or booking platforms settling with property owners all live or die by settlement transparency. WhatsApp is where those partners are reachable without an app install or a portal login, which is exactly why routing Route events there cuts the 'where is my payout?' support load so sharply. Use the BusinessTypeSelector to see the recommended automations for your model, whether you settle daily, weekly or on demand.
How setup works, end to end
You do not need to write payment code to go live. Connect your Razorpay account to InfiQ so Route webhooks flow into the platform, then map each Route event to a pre-approved WhatsApp template — a payout-settled utility template, a transfer-created template, and so on. Because these are transactional, they belong in the utility category and clear Meta's template review quickly when written cleanly. You then decide the audience for each event (the linked account holder, an internal ops number, or both), run a test payment through Route in test mode to confirm the message fires with the right variables, and switch to live. If you have edge cases — conditional messaging, enrichment from your own database, or delayed sends — InfiQ's webhooks and API let you insert custom logic without rebuilding the core flow.
- Connect Razorpay to InfiQ and enable Route event delivery
- Map transfer, settlement, hold and reversal events to WhatsApp templates
- Choose recipients per event: partner, internal ops, or both
- Test in Route test mode, verify variables, then flip to live
Why run it through InfiQ
Plenty of tools can fire a single static webhook-to-message. InfiQ wires the full loop — events in, WhatsApp out, and partner replies synced back into your inbox where applicable — on a WhatsApp Business account you genuinely own. That ownership matters: the number, the message history, the opt-in list and the Business-Scoped User ID (BSUID) that identifies your customers under WhatsApp's 2026 usernames change all belong to you, not to a shared aggregator pool you can never migrate off. As an official Meta Business Partner, InfiQ bills you with transparent rupee pricing (ex-GST), where WhatsApp charges per delivered message by category — settlement and payout alerts are utility-category messages, and replies inside the 24-hour service window are free to send. You get predictable per-message economics on a channel your finance-critical notifications can rely on.
Frequently asked questions
Does Razorpay Route sync to WhatsApp automatically?+
Which Route events can I turn into messages?+
Do I need to write payment code?+
Can my sub-merchants or vendors reply on WhatsApp?+
What does it cost to send these alerts?+
Do I own the WhatsApp number and data?+
Will payout messages get flagged as marketing?+
Can I test before going live?+
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