Razorpay Magic WhatsApp Integration
Razorpay Magic gives shoppers a one-click, autofill checkout — but the moment a customer leaves that checkout, the conversation usually goes dark. InfiQ closes that gap. As an official Meta Business Partner, we connect Razorpay Magic to the official WhatsApp Business API so every checkout event — a payment link opened, a payment captured, an order abandoned, an EMI due — fires the right WhatsApp message on its own. The result is a checkout that keeps talking: receipts land in the chat customers already trust, half-finished carts get a nudge, and failed payments get a second attempt without a single manual follow-up.
How the data flows
Razorpay Magic
your system
InfiQ
rules + templates
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Live syncWhat the Razorpay Magic + WhatsApp integration actually does
Razorpay Magic speeds up the checkout itself with saved cards and autofill; InfiQ extends that speed to everything around it. We subscribe to the events Razorpay Magic emits and translate each one into a pre-approved WhatsApp template sent from your business number. A checkout link can be delivered in-chat so the customer never leaves WhatsApp to pay. A successful capture triggers an instant, itemised receipt. A drop-off fires a timed recovery message that can carry the same one-tap Magic link back to the customer. Because InfiQ owns the full loop — event in, message out, reply synced back — you are not stitching together a payment tool, a broadcast tool and a spreadsheet; it is one automated path from cart to confirmation.
- Send Razorpay Magic checkout and payment links directly inside WhatsApp
- Confirm captured payments with an instant, itemised receipt
- Recover abandoned Magic checkouts with a timed nudge and a resume-in-one-tap link
- Retry failed payments with a fresh link and a clear reason
- Send renewal, subscription and EMI/mandate reminders before the due date
Use cases across Indian business types
The same plumbing serves very different playbooks depending on what you sell. A D2C brand leans on abandoned-checkout recovery and post-purchase receipts to lift conversion on impulse buys. A subscription or SaaS business uses upcoming-renewal and mandate reminders to cut involuntary churn from expired cards. A services firm — a clinic, a coaching institute, a local repair chain — sends the payment link the instant a booking is confirmed, so money is collected while intent is high. A lender or high-ticket retailer offering EMIs uses due-date reminders that reduce bounced instalments. In every case the message arrives on WhatsApp, where open and response rates dwarf email, and the customer can reply, ask a question, or pay without switching apps.
- D2C & e-commerce: abandoned-checkout recovery and instant receipts
- Subscriptions & SaaS: renewal and card-mandate reminders that curb churn
- Local services & clinics: pay-on-booking links sent the moment intent peaks
- EMI & high-ticket retail: due-date reminders that reduce bounced instalments
How setup works, end to end
Going live is a short, guided path rather than a build project. First, InfiQ provisions your WhatsApp Business API account under your own Business-Scoped User ID (BSUID), so the number and display name are verified to your business. Next, you connect Razorpay Magic to InfiQ and map each event — checkout created, payment captured, payment failed, renewal due — to the WhatsApp template you want it to send; InfiQ shows each template's category so you know whether it counts as utility or marketing before you commit. You then switch on only the automations you need and run a live end-to-end payment to confirm the receipt, the recovery timer and any two-way replies behave correctly. Once the test passes, you flip to production. For teams that want conditional logic — different messages by cart value, region or product — InfiQ's webhooks and API let you branch without rebuilding the core flow.
- 1. Provision your WhatsApp Business API account under your own BSUID
- 2. Connect Razorpay Magic to InfiQ and map events to approved templates
- 3. Enable the automations you need — links, receipts, recovery, reminders
- 4. Run a live end-to-end payment test, then switch to production
Why InfiQ, and what it costs
Many providers stop at a single static confirmation message. InfiQ wires the full loop — events in, WhatsApp out, replies synced back into one shared inbox — on infrastructure you control. Ownership matters: because the account sits under your own BSUID, your number, quality rating and message history stay yours, and you are never locked to a rented sender. On cost, WhatsApp has billed per delivered message by category (marketing, utility, authentication) since Meta moved off per-conversation billing on 1 July 2025; the 24-hour service window that opens when a customer replies is free to message within, not a billing unit. Most receipts and reminders qualify as lower-priced utility messages. InfiQ applies transparent rupee pricing (ex-GST), and Razorpay's own gateway fees apply to the payments themselves — so what you pay for messaging is visible and category-aware, not a black box.
- Full event-to-reply loop, not just a one-off confirmation
- Your own BSUID: number, quality rating and history stay with you
- Transparent ₹ pricing on Meta's live per-delivered-message rate card (ex-GST)
- Receipts and reminders typically bill as lower-cost utility messages
Frequently asked questions
Do Razorpay Magic events trigger WhatsApp messages automatically?+
Do I need a developer to set this up?+
Can customer replies come back to my team?+
Whose WhatsApp number and account is used?+
What does it cost to send these messages?+
Will abandoned Magic checkouts keep the original payment link?+
Can I use this only for reminders and receipts, not marketing?+
How fast can we go live?+
Still have questions?
Ask us on WhatsAppTurn every Razorpay Magic checkout into a conversation
Book a demo and see your payment links, receipts and recovery flows fire on a WhatsApp account you own — live the same day.