Odoo WhatsApp Integration
Odoo runs the whole business in one place — CRM, Sales, Inventory, Invoicing, Helpdesk, Project — but most of that activity stays trapped inside the ERP where customers never see it. The InfiQ Odoo WhatsApp integration closes that gap. It connects your Odoo instance to the official WhatsApp Business API so that a new lead, a confirmed sale order, a shipped delivery or an overdue invoice can each fire a timely, personalised WhatsApp message the moment the record changes. No copy-pasting phone numbers, no separate broadcast tool, no chasing customers by hand. Because it runs on WhatsApp — where reply rates dwarf email and SMS — the same Odoo events that used to sit quietly in a database now drive confirmations, reminders and conversations that recover revenue.
How the data flows
Odoo
your system
InfiQ
rules + templates
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Live syncWhat the integration actually does
InfiQ sits between your Odoo instance and the official WhatsApp Business API. When a record in Odoo is created or moves to a new state, that event is captured and matched to a pre-approved WhatsApp message template, personalised with fields straight from the record — customer name, order number, invoice total, tracking link, appointment time. The message is then delivered over WhatsApp from your own verified Business number, and any reply the customer sends flows back so your team sees it in one place. Nothing about Odoo's day-to-day changes: your sales team keeps working leads and quotations as usual, and the WhatsApp messaging happens automatically in the background as a side-effect of the work they were already doing.
- Event-driven: Odoo record changes trigger WhatsApp in real time, not on a batch schedule
- Field-mapped: customer name, order/invoice numbers, amounts, dates and links pull directly from the Odoo record
- Two-way: replies route back so agents can continue the conversation inside the service window
- Official API: messages go through the WhatsApp Business Platform, not an unofficial browser session that risks a ban
Odoo events worth automating
Almost every Odoo module produces events that a customer would genuinely want a WhatsApp about. The trick is mapping the moments that matter rather than spamming every state change. Across the modules Indian businesses run most, a handful of automations tend to pay for themselves quickly: welcoming and qualifying new CRM leads, confirming sale orders, keeping buyers updated on delivery, and nudging invoices before they age. Each of these lands in a WhatsApp category — utility for transactional updates, marketing for promotional nurture, authentication for one-time codes — which is exactly how Meta prices delivered messages, so you can plan spend module by module.
- CRM: instant welcome and qualifying question on a new lead; stage-based nurture as opportunities move through the pipeline
- Sales: order-confirmation and quotation-follow-up messages the moment a sale order is confirmed or a quote is sent
- Inventory: 'your order has shipped' with a tracking link when a delivery order is validated
- Invoicing: payment reminders before and after due date, plus a receipt on payment registration
- Helpdesk / Project: ticket-received acknowledgements and task or follow-up reminders
- Appointments: booking confirmations and day-before reminders that cut no-shows
How setup works at a high level
You do not need to write code to get value from this integration, though webhooks are there when you want custom logic. The connection is made once, then you decide which Odoo events matter and which template each should send. Because WhatsApp requires every business-initiated template to be approved by Meta first, the honest setup path is: draft your templates, submit them for approval, then wire the triggers. InfiQ helps you shape templates that clear review the first time and keeps the mapping between Odoo fields and template variables clean so a {{1}} placeholder always lands the right value.
- Connect your Odoo instance to InfiQ and link your official WhatsApp Business API sender
- Create and submit the message templates you need, mapped to Odoo fields, for Meta approval
- Map each Odoo event (new lead, confirmed order, validated delivery, due invoice) to its template
- Test end-to-end with a real record, confirm delivery and reply routing, then switch the automations live
Why InfiQ for Odoo, not a one-off script
Plenty of connectors will fire a single static message when a record is created and stop there. That leaves the loop half-built: the customer gets a notification, replies, and the reply vanishes. InfiQ wires the full loop — events in, WhatsApp out, replies synced back — so a delivery notification can turn into an actual conversation your team can close. Just as important, the WhatsApp number runs on an account you own through the Business-Scoped User ID (BSUID) model, so your customer relationship, template library and message history are yours, not locked behind a reseller. As an official Meta Business Partner, InfiQ keeps you on the compliant, ban-resistant official API, and pricing stays transparent — you see Meta's live per-message rate card by category, in ₹ and ex-GST, so the cost of each automation is predictable before you turn it on.
- Full loop, not a fire-and-forget message: two-way replies sync back into your workflow
- Account ownership via BSUID — your number, templates and history stay with you
- Official WhatsApp Business API through a Meta Business Partner: compliant and durable
- Transparent ₹ pricing, billed per delivered message by category
Frequently asked questions
Does Odoo sync to WhatsApp automatically?+
Do I need to write code?+
Which Odoo modules does it work with?+
Can customer replies come back into my workflow?+
How is WhatsApp messaging priced?+
Do I need my templates approved before going live?+
Is this the official WhatsApp API or an unofficial workaround?+
Who owns the WhatsApp number and data?+
Still have questions?
Ask us on WhatsAppTurn Odoo events into WhatsApp conversations
Book a demo and we'll map your first Odoo automation — lead, order or invoice — to an approved WhatsApp template and show it live end to end.