Magento WhatsApp Integration
Magento (Adobe Commerce) gives you a powerful, deeply customisable store — but by default its customer communication ends at a transactional email that too often lands in spam or goes unread. Connecting Magento to the official WhatsApp Business API through InfiQ turns every store event — a placed order, a dispatched shipment, an abandoned cart, a delivered parcel — into a timely WhatsApp message on the channel your Indian customers actually open. InfiQ is an official Meta Business Partner, so your Magento store sends on a compliant, verified WhatsApp Business Account that you own, with transparent ₹ pricing (ex-GST).
How the data flows
Magento
your system
InfiQ
rules + templates
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Live syncWhat the Magento + WhatsApp integration actually does
The integration listens to events inside your Magento store and, for each one you enable, fires a pre-approved WhatsApp template message to the customer's number in near real time. Magento's order and shipment lifecycle — new order, invoice created, shipment dispatched, tracking number assigned, delivery completed, order cancelled or refunded — becomes a set of triggers you can map to WhatsApp templates. Because everything runs on the official WhatsApp Business API rather than a personal or unofficial account, messages are delivered reliably, carry your verified business name, and stay within Meta's policy. Replies from customers flow back into InfiQ's shared inbox, so a 'when will it arrive?' answer or a size query doesn't disappear — your team can pick it up and respond within the free 24-hour service window.
- Order confirmation the moment checkout completes
- Shipping and dispatch updates with courier tracking links
- Out-for-delivery and delivered notifications
- Cancellation and refund confirmations
- Customer replies synced into a shared team inbox
Automations that recover revenue for Magento stores
Transactional alerts are only half the value. The bigger wins on Magento come from behavioural and recovery flows that email struggles to deliver. Abandoned-cart recovery on WhatsApp typically sees far higher open and click rates than email, because the message reaches the customer where they already chat. For stores that run cash on delivery, a WhatsApp COD confirmation step cuts fake and impulse orders and gives you a clean nudge toward prepaid conversion. Back-in-stock alerts turn wishlist demand into sales, and a well-timed review or reorder request after delivery keeps customers coming back. Each of these maps to a Magento event or a scheduled trigger, so once configured they run without manual effort.
- Abandoned-cart recovery with a direct link back to the cart
- COD order confirmation to reduce RTO and fake orders
- Prepaid conversion nudges with a payment link
- Back-in-stock and price-drop alerts
- Post-delivery review requests and reorder reminders
How setup works, at a high level
You do not need to rebuild your store or write custom code to get started. Connecting Magento to InfiQ takes four steps: first, link your Magento store to InfiQ so it can receive store events (via Magento webhooks or the connector, depending on your Adobe Commerce version); second, map the Magento events you care about to your approved WhatsApp templates and choose which fields — customer name, order ID, amount, tracking URL — populate the template variables; third, switch on only the automations you need, so you control exactly what sends and when; and fourth, run an end-to-end test with a live order before going fully live. Developers who want deeper logic — conditional flows, custom event payloads, syncing message status back to Magento — can use InfiQ's webhooks and API, but that is optional, not a requirement.
- Connect your Magento store to InfiQ
- Map Magento events to approved WhatsApp templates
- Enable the automations you need and set variable fields
- Test end-to-end on a real order, then go live
Why run it on InfiQ rather than a one-off plugin
Many Magento WhatsApp extensions stop at a single static notification and use a shared or reseller number you never truly control. InfiQ wires the full loop end-to-end — events in, WhatsApp out, replies synced back — on a WhatsApp Business Account and phone number that belong to your business, identified by your own BSUID (Business-Scoped User ID, the identifier tied to WhatsApp's 2026 usernames change). As an official Meta Business Partner, InfiQ handles the Business Verification and display-name approval that keep your account in good standing, and applies transparent ₹ pricing (ex-GST). Since 1 July 2025 WhatsApp bills per delivered message by category — marketing, utility or authentication — so your order and shipping alerts (utility) cost differently from your promotional cart-recovery blasts (marketing), and InfiQ shows you those rates clearly before you send.
- A WhatsApp Business Account and number you own, with your own BSUID
- Business Verification and display-name approval handled for you
- Two-way conversations, not just fire-and-forget alerts
- Transparent ₹ pricing (ex-GST)
Frequently asked questions
Does Magento sync to WhatsApp automatically?+
Do I need a developer or any coding to set this up?+
Can customer replies come back into my system?+
How is WhatsApp messaging priced for a Magento store?+
Which Magento events can trigger a WhatsApp message?+
Do I own the WhatsApp number and account?+
Does this work with both Magento Open Source and Adobe Commerce?+
Can I send promotional campaigns as well as transactional alerts?+
Still have questions?
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