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Glossary

Webhook

Developer & API

Definition
An HTTP callback that WhatsApp uses to push events — inbound messages and status updates — to a business's endpoint in real time.

What Webhook means

A webhook is a URL a business registers so that WhatsApp can push events to it as they happen, instead of the business having to poll for updates. When a customer sends a message, or an outbound message changes status, WhatsApp posts a JSON payload to the webhook endpoint.

Webhooks are the inbound and status side of the WhatsApp Business API: they carry incoming messages, button taps, and delivery and read receipts. Payloads are signed so the receiver can verify they genuinely come from the platform, and failed deliveries retry.

InfiQ webhooks are available on the Growth plan and above. You configure an endpoint in the dashboard, verify the signature, and events start flowing — powering CRMs, chatbots and custom analytics.

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