What Reach Estimation Tool (Max Price) means
The reach estimation tool is Meta's companion to max price on the Marketing Messages API for WhatsApp. For the countries a business targets, it returns several ceilings side by side, each with a range of expected deliveries and a range of expected cost, shown per 1,000 people targeted and in the account's currency.
Estimates can be based on the last 1, 7, 14 or 28 days of data. Meta says they are for planning only and do not guarantee future delivery, cost or performance. Meta offers the tool to partners and to businesses connected directly to its platform; it is available in beta through InfiQ, alongside max price.
