Free Tier Conversations

Allowance

1,000 conversations per WABA per month

Refresh

1st of the month, account timezone; no rollover

1 Feb 2022 – 31 May 2023

Any conversation type counted

1 Jun 2023 – 31 Oct 2024

Service conversations only

Withdrawn

1 November 2024

Conversation pricing ended

30 June 2025

Since 1 October 2026

A different tier: 1,000 service messages per phone number a month

1. 1

   Counted per account, per month

   Every WABA had its own 1,000 conversations, shared by all its phone numbers and refreshed on the 1st of the month in the account's timezone.

2. 2

   The first conversations used it up

   The first 1,000 qualifying conversations each month carried no charge; the 1,001st and later ones were billed at the conversation rate for the customer's country and category.

3. 3

   Scope narrowed in June 2023

   From 1 June 2023 only service conversations drew on the allowance. Marketing, utility and authentication conversations were charged from the first one.

4. 4

   Withdrawn in November 2024

   From 1 November 2024 all service conversations were free without a cap, so a separate allowance had nothing left to cover and Meta removed it.

5. 5

   Replaced by per-message pricing

   From 1 July 2025 Meta stopped billing conversations altogether and began charging each delivered message by category and recipient market.

6. 6

   A narrower tier from October 2026

   When service messages became chargeable on 1 October 2026, Meta gave each business phone number 1,000 delivered service messages a month at no charge, resetting at midnight in the account's timezone.

“The free tier still shapes expectations. Older guides, reseller decks and budget spreadsheets often promise "1,000 free conversations a month", and businesses switching providers sometimes ask where their allowance went. Knowing that it was retired in November 2024 — and that the 1,000 service messages per phone number Meta has allowed since October 2026 are a different, narrower allowance — prevents under-budgeting support traffic, which beyond that tier has been charged per message since 1 October 2026.

• Budgeting with an allowance that no longer exists

  There has been no 1,000-conversation tier since November 2024. Forecast every category at today's per-message rates; the only monthly allowance now is Meta's 1,000 service messages per phone number, which never covers templates.

• Treating the new tier as the old one

  Meta's October 2026 tier is per business phone number and counts delivered service messages, so a busy support line can use it up within days. Ask your provider how it appears on your invoice before relying on it.

• Comparing conversations with messages

  Old reports count 24-hour conversations; today's count delivered messages. One conversation often held several messages, so restate history in messages before comparing year on year.

• Confusing it with the free entry point

  The free entry point is a per-customer window after a Click-to-WhatsApp ad conversation, not a monthly quota. It still exists; the conversation free tier does not.

• Treat any "1,000 free conversations" promise in a proposal as out of date.
• Restate historical spend in per-message terms before using it as a baseline.
• Ask your provider whether Meta's 1,000 service messages per phone number reach your invoice.
• Use free entry point windows if you want an uncharged path for ad-led sales chats.