What Conversation means
On the WhatsApp Business Platform, a conversation is the 24-hour window of messaging between a business and a customer, opened by a delivered message. It was Meta's unit of billing until 1 July 2025 — WhatsApp used to meter one charge per conversation regardless of how many messages it contained.
That conversation-based model is now deprecated. Since 1 July 2025 Meta charges per delivered message, priced by the template's category, with the exact rate varying by category and by the customer's country. InfiQ passes Meta's per-message charges through, with a live rate card in the dashboard so you always see the current rates rather than a fixed number.
The conversation still matters operationally: a free-form service reply inside an open 24-hour window needs no template, so keeping a window open remains the simplest way to engage — though since 1 October 2026 those replies, and utility templates sent inside the window, are charged per message (they were free until 30 September 2026). But the charge itself is now counted per message, not per conversation.
