In detail
The cost of using the WhatsApp Business API comes in two parts, and it helps to separate them.
First, WhatsApp's own message charges. Meta bills per delivered message — per-conversation billing was deprecated on 1 July 2025 — priced by the template category (Marketing, Utility or Authentication) and varying by the customer's country. The authoritative, current rates live in your dashboard rate card rather than in any fixed quote, because Meta revises them over time.
Second, the platform fee your provider charges to give you the software around the API — broadcasts, chatbots, a shared team inbox, analytics, template management and support. InfiQ's plans are Rs.999 per month (Lite — Rs.833 per month on annual billing), Rs.2,999 per month (Growth) and a Custom Enterprise plan for larger needs; all prices ex-GST. The Lite plan includes a 7-day free trial with no card required, and most businesses go live in 2 hours.
So your total monthly spend is: the InfiQ plan fee, plus transparent ₹ pass-through message charges for the messages you actually send, metered by category and country. A support-led account that mostly replies inside the 24-hour window spends less than a marketing-led account broadcasting to large opted-in audiences.
To estimate realistically, pick your plan tier for the features you need, then model message volume by category against the rate card. InfiQ's cost estimator can help you sanity-check a campaign budget before you send.
Key points
- Two layers: WhatsApp per-message charges + a provider platform fee.
- Message charges vary by country and template category; see the rate card.
- InfiQ plans: Rs.999, Rs.2,999 and Custom per month.
- 7-day free trial, no card required; live in 2 hours.
- Total spend = plan fee + transparent ₹ pass-through message charges.
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