D2C and festival retail
A diaspora of over 91,600 means Indian brands have customers in Sweden for festivals and weddings.[2]
- Order and dispatch updates
- Delivery date questions in the service window
- Festival offers to opted-in buyers
WhatsApp Business API for Indian businesses with Stockholm customers
The Embassy counts more than 91,600 people in Sweden's Indian diaspora, most of them IT professionals, and some 2,780 Indian students. For an Indian brand, travel firm or university, they are customers on +46 numbers.
Trade 1
Indian professionals and students
A diaspora of over 91,600, mostly IT professionals, plus about 2,780 students.
Trade 2
India–Sweden business
Over 280 Swedish companies in India, and around 80 Indian companies in Sweden.
- County
- Stockholm County
- Country
- Sweden
- Clock
- CET (UTC+1) in winter, CEST (UTC+2) from late March to late October[4]
- Indian diaspora in Sweden
- Over 91,600, including about 67,600 Indian nationals[2]
- Indian students in Sweden
- About 2,780[2]
- India–Sweden
- Strategic Partnership agreed in May 2026[2]
- Numbers
- +46; Stockholm landlines start +46 8
For Indian D2C brands, travel firms, admissions teams and IT companies with customers in Stockholm: who the city's Indian professionals and students are, what a first order conversation looks like, which language to write in, when to send on Stockholm time, and what +46 messages cost.
See it work
A first order from Stockholm, message by message
An Indian ethnic-wear brand hears from a customer in Stockholm before a Diwali party. Play the conversation and see which messages are service replies and which are templates.
The Embassy describes most of Sweden's Indian diaspora as professionals, mainly in IT, and Stockholm hosts gatherings such as Namaste Stockholm, now in its tenth edition. Festival orders, trips home and admissions are the conversations an Indian business has with them.
InfiQ does not take payments inside WhatsApp, so the payment step is a link to your own checkout; order and dispatch notices come from your store through the developer API, and replies land in the shared team inbox.
Jaipur to Solna on one thread
7 / 7
Ethnic-wear brand, JaipurBusiness account
Today
- Customer: Hej! Do you ship lehengas to Stockholm in time for our office Diwali party?10:30
- Ethnic-wear brand, Jaipur: Hello! Yes, we ship to Sweden. Which size and colour would you like?10:31Read
- Customer: Size M, the maroon one. Can it reach Solna by the 25th?10:32
- Ethnic-wear brand, Jaipur: It can if you order today. Here is the link to our checkout.10:33Read
- Ethnic-wear brand, Jaipur: Order confirmedOrder SE-1042 is confirmed: 1 maroon lehenga, size M, shipping to Solna. We will message you when it leaves Jaipur.10:34Delivered
- Ethnic-wear brand, Jaipur: On its wayYour order SE-1042 has left Jaipur. Tap below to track the parcel.Track parcel10:35Read
- Customer: Tack så mycket!10:36
Message 7 of 7
CustomerText
Free-form text. A business can send it only within 24 hours of the customer’s last message.
Message 7 of 7: Customer, Text. Free-form text. A business can send it only within 24 hours of the customer’s last message.
Market brief
India, Sweden and Stockholm
From the Embassy of India in Stockholm.
- 01
The Indian diaspora in Sweden is estimated at over 91,600, including about 67,600 Indian nationals, most of them professionals, mainly in IT.[2]
- 02
There are an estimated 2,780 Indian students in Sweden.[2]
- 03
India's exports to Sweden were US$1.26 billion in 2024-25 and its imports from Sweden US$2.12 billion; pharmaceuticals, textiles, engineering goods and chemicals lead India's side.[3]
- 04
More than 280 Swedish companies do business in India, and Swedish FDI equity into India totals US$2.59 billion.[3]
- 05
Indian companies in Sweden include Wipro, HCL Technologies, the Tata Group, Bharat Forge, Dr. Reddy's and Biocon.[3]
- 06
Stockholm hosted the first India–Nordic Summit in April 2018 and the 11th India–Sweden Innovation Day on 14 October 2024; the two countries agreed a Strategic Partnership in May 2026.[2],[1]
Indian businesses with Stockholm customers
Who in India writes to a +46 number, and what they send first.
Admissions and student services
About 2,780 Indian students are in Sweden, and counsellors in India keep writing after they arrive.[2]
- Offer and deadline reminders
- Document checklists
- Arrival and accommodation details
IT services
Wipro and HCL Technologies are among the Indian companies in Sweden, serving Swedish clients from India.[3]
- Incident and release notices
- Change-window reminders
- Escalations in the team inbox
Textile and engineering exporters
Textiles and engineering goods are among India's leading exports to Sweden. Pharmaceuticals are too, but Meta's policy bars drug sales on WhatsApp.[3]
- Purchase order acknowledgement
- Dispatch and arrival notices
- Payment reminders
English for the diaspora, Swedish for Swedes
Meta approves each language version of a template on its own. Tag contacts by the language they read.
A Swedish customer ordering in Swedish should get Swedish templates; an Indian engineer in Kista will usually be fine in English. Replies inside the 24-hour window can be in any language your agents write.
| Language | Meta code | Use it for |
|---|---|---|
| English | en | Indian professionals, students and most B2B threads |
| Swedish | sv | Swedish customers and businesses |
| Hindi | hi | Families and customers who prefer it |
Prices in ₹ and SEK
What a message to a Stockholm number costs
Meta prices Swedish numbers in its Rest of Western Europe group: ₹5.21 for marketing, ₹1.50 utility, ₹1.50 authentication and ₹1.50 per service reply, in rupees before GST. Plans start at ₹999 a month.
Snapshot rates · as of 20 Oct 2026, 00:02 UTC
Lite
₹999 / month≈ kr 104.29 SEK
₹833 / month, billed yearly≈ kr 86.96 SEK
Everything a growing business needs to run WhatsApp properly.
Growth
₹2,999 / month≈ kr 313.07 SEK
₹2,499 / month, billed yearly≈ kr 260.87 SEK
Lite, plus the API, automation and team scale serious senders need.
Enterprise
Custom volume pricing, custom SLA and dedicated infrastructure.
Per message to Stockholm · Rest of Western Europe (regional rate)
| Category | ₹ INR | SEK |
|---|---|---|
| Marketing | ₹5.2054 | kr 0.543 |
| Utility | ₹1.5019 | kr 0.157 |
| Authentication | ₹1.5019 | kr 0.157 |
| Service | ₹1.5019 | kr 0.157 |
Per-message rates for all 47 markets, in ₹ and SEK
| Market | Marketing | Utility | Authentication | Service |
|---|---|---|---|---|
| Argentina | kr 0.567₹5.4352 | kr 0.239₹2.2874 | kr 0.239₹2.2874 | kr 0.239₹2.2874 |
| Bangladesh | kr 0.672₹6.4397 | kr 0.0340₹0.3254 | kr 0.0340₹0.3254 | kr 0.0340₹0.3254 |
| Brazil | kr 0.574₹5.4970 | kr 0.0624₹0.5981 | kr 0.0624₹0.5981 | kr 0.0624₹0.5981 |
| Chile | kr 0.816₹7.8162 | kr 0.184₹1.7585 | kr 0.184₹1.7585 | kr 0.184₹1.7585 |
| Colombia | kr 0.115₹1.0993 | kr 0.0074₹0.0706 | kr 0.0074₹0.0706 | kr 0.0074₹0.0706 |
| Egypt | kr 0.591₹5.6629 | kr 0.0331₹0.3167 | kr 0.0331₹0.3167 | kr 0.0331₹0.3167 |
| France | kr 0.789₹7.5588 | kr 0.276₹2.6393 | kr 0.276₹2.6393 | kr 0.276₹2.6393 |
| Germany | kr 1.25₹12.0088 | kr 0.505₹4.8386 | kr 0.505₹4.8386 | kr 0.505₹4.8386 |
| Hong Kong | kr 0.672₹6.4397 | kr 0.239₹2.2867 | kr 0.239₹2.2867 | kr 0.239₹2.2867 |
| Hungary | kr 0.789₹7.5596 | kr 0.320₹3.0700 | kr 0.320₹3.0700 | kr 0.320₹3.0700 |
| India | kr 0.0985₹0.9435 | kr 0.0203₹0.1941 | kr 0.0146₹0.1402 | kr 0.0151₹0.1450 |
| Indonesia | kr 0.377₹3.6133 | kr 0.229₹2.1979 | kr 0.229₹2.1979 | kr 0.229₹2.1979 |
| Iraq | kr 0.313₹2.9992 | kr 0.0725₹0.6943 | kr 0.0725₹0.6943 | kr 0.0725₹0.6943 |
| Israel | kr 0.324₹3.1045 | kr 0.0487₹0.4662 | kr 0.0487₹0.4662 | kr 0.0487₹0.4662 |
| Italy | kr 0.729₹6.9847 | kr 0.275₹2.6369 | kr 0.275₹2.6369 | kr 0.275₹2.6369 |
| Kazakhstan | kr 0.554₹5.3098 | kr 0.165₹1.5824 | kr 0.165₹1.5824 | kr 0.165₹1.5824 |
| Kuwait | kr 0.727₹6.9671 | kr 0.404₹3.8671 | kr 0.404₹3.8671 | kr 0.404₹3.8671 |
| Malaysia | kr 0.790₹7.5644 | kr 0.129₹1.2314 | kr 0.129₹1.2314 | kr 0.129₹1.2314 |
| Mexico | kr 0.364₹3.4877 | kr 0.0780₹0.7471 | kr 0.0780₹0.7471 | kr 0.0780₹0.7471 |
| Morocco | kr 0.380₹3.6425 | kr 0.211₹2.0218 | kr 0.211₹2.0218 | kr 0.211₹2.0218 |
| Netherlands | kr 1.47₹14.0494 | kr 0.459₹4.3987 | kr 0.459₹4.3987 | kr 0.459₹4.3987 |
| Nepal | kr 0.672₹6.4397 | kr 0.0312₹0.2990 | kr 0.0312₹0.2990 | kr 0.0312₹0.2990 |
| Nigeria | kr 0.474₹4.5421 | kr 0.0616₹0.5898 | kr 0.0616₹0.5898 | kr 0.0616₹0.5898 |
| Oman | kr 0.313₹2.9992 | kr 0.227₹2.1709 | kr 0.227₹2.1709 | kr 0.227₹2.1709 |
| Pakistan | kr 0.434₹4.1620 | kr 0.138₹1.3200 | kr 0.138₹1.3200 | kr 0.138₹1.3200 |
| Peru | kr 0.646₹6.1843 | kr 0.276₹2.6392 | kr 0.276₹2.6392 | kr 0.276₹2.6392 |
| Poland | kr 0.335₹3.2105 | kr 0.112₹1.0702 | kr 0.112₹1.0702 | kr 0.112₹1.0702 |
| Qatar | kr 0.313₹2.9992 | kr 0.110₹1.0547 | kr 0.110₹1.0547 | kr 0.110₹1.0547 |
| Romania | kr 0.789₹7.5596 | kr 0.266₹2.5436 | kr 0.266₹2.5436 | kr 0.266₹2.5436 |
| Russia | kr 0.736₹7.0520 | kr 0.367₹3.5173 | kr 0.367₹3.5173 | kr 0.367₹3.5173 |
| Saudi Arabia | kr 0.528₹5.0537 | kr 0.0981₹0.9401 | kr 0.0981₹0.9401 | kr 0.0981₹0.9401 |
| Singapore | kr 0.672₹6.4397 | kr 0.147₹1.4072 | kr 0.147₹1.4072 | kr 0.147₹1.4072 |
| South Africa | kr 0.349₹3.3385 | kr 0.0874₹0.8369 | kr 0.0874₹0.8369 | kr 0.0874₹0.8369 |
| Spain | kr 0.649₹6.2161 | kr 0.183₹1.7578 | kr 0.183₹1.7578 | kr 0.183₹1.7578 |
| Sri Lanka | kr 0.672₹6.4397 | kr 0.0184₹0.1759 | kr 0.0184₹0.1759 | kr 0.0184₹0.1759 |
| Turkey | kr 0.100₹0.9587 | kr 0.0083₹0.0792 | kr 0.0083₹0.0792 | kr 0.0083₹0.0792 |
| Ukraine | kr 0.789₹7.5596 | kr 0.273₹2.6138 | kr 0.273₹2.6138 | kr 0.273₹2.6138 |
| United Arab Emirates | kr 0.528₹5.0537 | kr 0.144₹1.3811 | kr 0.144₹1.3811 | kr 0.144₹1.3811 |
| United Kingdom | kr 0.582₹5.5795 | kr 0.202₹1.9346 | kr 0.202₹1.9346 | kr 0.202₹1.9346 |
| North America | kr 0.229₹2.1976 | kr 0.0312₹0.2989 | kr 0.0312₹0.2989 | kr 0.0312₹0.2989 |
| Rest of Africa | kr 0.207₹1.9796 | kr 0.0367₹0.3516 | kr 0.0367₹0.3516 | kr 0.0367₹0.3516 |
| Rest of Asia Pacific | kr 0.773₹7.4057 | kr 0.104₹0.9938 | kr 0.104₹0.9938 | kr 0.104₹0.9938 |
| Rest of Central & Eastern Europe | kr 0.789₹7.5596 | kr 0.194₹1.8595 | kr 0.194₹1.8595 | kr 0.194₹1.8595 |
| Rest of Latin America | kr 0.679₹6.5048 | kr 0.104₹0.9934 | kr 0.104₹0.9934 | kr 0.104₹0.9934 |
| Rest of Middle East | kr 0.360₹3.4490 | kr 0.0835₹0.7998 | kr 0.0835₹0.7998 | kr 0.0835₹0.7998 |
| Rest of Western Europe | kr 0.543₹5.2054 | kr 0.157₹1.5019 | kr 0.157₹1.5019 | kr 0.157₹1.5019 |
| Other | kr 0.554₹5.3098 | kr 0.0707₹0.6769 | kr 0.0707₹0.6769 | kr 0.0707₹0.6769 |
Plan prices are monthly, in rupees, excluding GST; yearly billing is two months free. Messages are charged per delivered message on top of the plan, at the rate for the recipient’s country. Full details: InfiQ pricing. A customer in Stockholm who kept an Indian +91 number is charged the India rate, ₹0.19 for a utility message. The krona column is indicative; InfiQ invoices in rupees.
Work out your own monthly cost by message type.
Calculate your exact costOn InfiQ
What an Indian brand runs for Stockholm
Store, inbox and consent, wired for customers abroad.
- Integrations over the API
A Shopify or WooCommerce store selling to Stockholm connects through the API and webhooks today; native one-click connectors are still in development.
- Shared team inbox
Customers' questions from Stockholm arrive in the Indian afternoon and evening; transfers and labels keep each order's thread together.
- Consent records and opt-out enforcement
Festival offers need an opt-in on record; source and time are stored with each contact, and STOP blocks later sends.
- Broadcast campaigns
Schedule a festival broadcast for a Stockholm evening, to opted-in segments of up to 2,00,000 contacts per broadcast.
Nearby
City pages near Stockholm
The nearest city guides on this site, in Sweden and across the Nordic region.
The Marknadsföringslagen, the GDPR and the rate group apply nationwide; the Sweden guide covers them in full.
Guides for Stockholm teams
Questions Stockholm businesses ask
Question: Most of our Stockholm customers are Indian IT professionals. Do our templates need to be in Swedish?
Answer: Not for them. English (en) suits professionals who work in English, and Hindi (hi) is there for those who prefer it. Keep a Swedish (sv) version for Swedish customers. Each language version is approved separately, so start with the one most of your list reads.
Question: Sweden's marketing act names email but not messaging apps. Do we still need consent before sending offers to Stockholm numbers?
Answer: Yes, in practice. Meta's policy requires an opt-in before any business-initiated message, and the GDPR applies to the numbers you hold; the Sweden guide explains where the Marknadsföringslagen stops. Record each opt-in with its source and time.
Question: Our stall at Namaste Stockholm collects WhatsApp sign-ups. What should we record for each one?
Answer: Who signed up, how (a QR code that opens a chat with you is the cleanest), when, and what they agreed to receive: order updates only, or offers too. InfiQ stores the source and time with each contact and blocks later marketing if the person replies STOP.
Question: A Stockholm customer writes to us at 16:00. When does that reach our Bengaluru desk?
Answer: At 20:30 IST in winter and at 19:30 IST in summer, when Stockholm is on CEST. The message opens a 24-hour window, so an answer sent the next Indian morning is still a service reply, at ₹1.50, and needs no template.
Question: We counsel Indian students heading to universities in Stockholm. Which of our messages are utility templates?
Answer: Offer and deadline reminders, document checklists, and accommodation and arrival details for students who asked to hear from you are utility templates, at ₹1.50 to a +46 number. A promotion for another programme is marketing. The same update to a parent in India costs ₹0.19.
Question: We are a Swedish AB with a development centre in India. Which company should hold the InfiQ account?
Answer: InfiQ serves India-based businesses: it bills in rupees with GST and processes customer data in India, so the Indian entity is the natural account holder and can message +46 numbers at the rate Meta sets for Sweden. If the account must belong to the business based in Stockholm, talk to sales about whether InfiQ fits.
Sources
Facts on this page were checked against these sources on the dates shown. Page updated 2026-10-20.
- [1]Embassy of India, Stockholm, Sweden (home page) · Embassy of India, Stockholm · read 2026-10-20
- [2]India-Sweden Relations · Embassy of India, Stockholm · read 2026-10-20
- [3]India-Sweden Trade Brief · Embassy of India, Stockholm · read 2026-10-20
- [4]tzdb 'europe' file: Central European zones and the EU daylight-saving rule · IANA Time Zone Database · read 2026-10-20
Answer Stockholm's Indian customers from India
Start a 7-day Lite trial, no card needed, and send your first en or sv templates once Meta business verification is complete. If your business is based in Stockholm, talk to sales about whether InfiQ fits.
Route
Stockholm
Official WhatsApp Business Platform
