Tableware and mug units
Units making dinner sets, mugs and bowls for shops, hotels, gift buyers and online stores.[3],[1]
- Sample photos and quotes
- Kiln and dispatch updates
- New glazes to buyers who opted in
Uttar Pradesh · Updated 2026-10-20
WhatsApp Business API for Khurja's pottery units, from enquiry to kiln to dispatch
Six centuries of potters, and every order still begins with a buyer's photo and ends with a lorry receipt.
Khurja has made pottery for six centuries, and it still sells one order at a time. A buyer sends a photo of a mug, a unit sends back a sample and a price, and then the order goes quiet inside the kiln. The messages that fill that silence are the ones worth getting right.
For Khurja's ceramic units making mugs, dinner sets, vases and sanitaryware, the packers and transporters who move their orders, exporters selling from the NCR's edge, and the sweet shops known for khurchan: how an order moves on WhatsApp from enquiry to kiln to lorry, in Hindi and English, at rupee rates.
See it work
One Khurja order, from enquiry to delivery
Step through the states of a tableware order and see which message each one sends. Switch to the breakage path to see what happens when a carton arrives cracked.
Pottery orders are slow and fragile, and both qualities show on WhatsApp. The slow part is the week between confirmation and dispatch, which an approved kiln update covers. The fragile part is the breakage claim. It begins with the buyer's photos, so the unit's answers, the replacement plan and the new dispatch note all go inside a fresh window.
A ceramic order's states on WhatsApp
6 / 6
- Enquiry to Sample and quote: Unit replies
- Sample and quote to Order confirmed: Buyer orders
- Order confirmed to In the kiln: Batch fired
- In the kiln to Packed and dispatched: Cartons packed
- Packed and dispatched to Delivered: Lorry arrives
- Packed and dispatched to Breakage reported: Cracks on arrival
- Breakage reported to Packed and dispatched: Replacement sent
- Enquiry
- Sample and quote
- Order confirmed
- In the kiln
- Packed and dispatched
- Delivered
Step 6 of 6 · end of walk
Delivered
The buyer confirms receipt; a reply asks whether they want to hear about new designs.
Arrived from Packed and dispatched via Lorry arrives.
Can move to
Nothing — this is a final state.
Happy path, step 6 of 6: Delivered (via Lorry arrives). The buyer confirms receipt; a reply asks whether they want to hear about new designs.
Market brief
Khurja in seven lines
From CSIR-CGCRI's Khurja Centre, the Bulandshahr district administration, Uttar Pradesh's ODOP portal and Invest India's list, with Wikipedia only for the town's history and railway.
- 01
CGCRI describes Khurja as a town with a 600-year tradition of pottery and one of the largest whiteware clusters in India, with more than 494 units in the small-scale sector.[1]
- 02
CGCRI set up its Khurja Centre in August 1981; it offers chemical and physical analysis, firing facilities and training in stoneware, bone china, glass beads and refractories, and lists a low-temperature glaze and an oil- and gas-fired chamber kiln among its technologies.[1]
- 03
Ceramic products are Bulandshahr's ODOP product: tableware, dinner sets, mugs, bowls, vases, decorative items and sanitaryware, with export-oriented units helped by the district's nearness to the NCR.[4],[3]
- 04
By local tradition, potters among Timur's retreating soldiers settled here in the 14th century; a government ceramic unit set up for war hospitals in the Second World War closed in 1946 and became a Pottery Development Centre.[5]
- 05
Bulandshahr district covers 4,353 sq km, with 7 tehsils, 16 blocks and 1,246 villages.[2]
- 06
Khurja is about 20 km from Bulandshahr and 85 km from Delhi; Khurja Junction is on the Delhi–Kolkata main line, and Khurja City station handles local routes.[5]
- 07
The old GT Road links the town to other cities, and Khurja is known for a sweet called khurchan.[5]
Who in Khurja messages buyers
Four kinds of sender in a whiteware cluster.
Decorative and sanitaryware makers
Makers of vases, decorative pieces and sanitaryware selling to dealers and builders.[3]
- Catalogue replies
- Order confirmations
- Payment reminders
Packers and transporters
Firms that pack fragile cartons and move them by road along the GT Road and beyond.[5]
- Pickup confirmations
- Lorry receipts
- Delivery and breakage follow-ups
Khurchan sweet shops
Shops selling the sweet the town is known for, to locals and to visitors who order ahead.[5]
- Order-ready notices
- Festival boxes to opted-in customers
- Pickup reminders
Khurja (खुर्जा) sells fragile goods to distant buyers
A Khurja unit rarely meets its buyer. The order comes from a shop in another state, a hotel supplier or an online seller, and the unit's whole relationship with that buyer happens in messages: the sample, the price, the wait, the lorry receipt and, sometimes, the photo of a cracked plate.
The API does not change the craft. It changes who can answer. The owner, the packing floor and accounts share one number, approved templates go out at each stage without anyone typing them, and a breakage photo reaches the person who can arrange the replacement. Offers for new glazes go only to buyers who said yes.
Hindi for the trade, English for buyers and exports
Meta approves each template once per language.
Store each buyer's language with their number and send the matching version. Replies inside the 24-hour window can be in whatever language the buyer writes.
| Language | Meta code | Use it for |
|---|---|---|
| Hindi | hi | Dealers, shops, transporters and local customers |
| English (India) | en_IN | Hotel suppliers, online sellers and invoices |
| English | en | Exporters writing to buyers abroad |
Prices in ₹, with USD and EUR
What a Khurja pottery order costs to message
Plans from ₹999 a month, plus each delivered message at the India rate: ₹0.145 for a sample, quote or breakage reply, ₹0.19 for an order confirmation, kiln update or lorry receipt, ₹0.94 for new glazes sent to opted-in buyers, and ₹0.14 for a login code.
Snapshot rates · as of 20 Oct 2026, 00:02 UTC
Lite
₹999 / month≈ $10.51 USD
₹833 / month, billed yearly≈ $8.76 USD
Growth
₹2,999 / month≈ $31.55 USD
₹2,499 / month, billed yearly≈ $26.29 USD
Enterprise
Custom volume pricing, custom SLA and dedicated infrastructure.
Per message to Khurja · India
| Category | ₹ INR | USD |
|---|---|---|
| Marketing | ₹0.9435 | $0.0099 |
| Utility | ₹0.1941 | $0.0020 |
| Authentication | ₹0.1402 | $0.0015 |
| Service | ₹0.1450 | $0.0015 |
Per-message rates for all 47 markets, in ₹ and USD
| Market | Marketing | Utility | Authentication | Service |
|---|---|---|---|---|
| Argentina | $0.0572₹5.4352 | $0.0241₹2.2874 | $0.0241₹2.2874 | $0.0241₹2.2874 |
| Bangladesh | $0.0678₹6.4397 | $0.0034₹0.3254 | $0.0034₹0.3254 | $0.0034₹0.3254 |
| Brazil | $0.0578₹5.4970 | $0.0063₹0.5981 | $0.0063₹0.5981 | $0.0063₹0.5981 |
| Chile | $0.0822₹7.8162 | $0.0185₹1.7585 | $0.0185₹1.7585 | $0.0185₹1.7585 |
| Colombia | $0.0116₹1.0993 | $0.0007₹0.0706 | $0.0007₹0.0706 | $0.0007₹0.0706 |
| Egypt | $0.0596₹5.6629 | $0.0033₹0.3167 | $0.0033₹0.3167 | $0.0033₹0.3167 |
| France | $0.0795₹7.5588 | $0.0278₹2.6393 | $0.0278₹2.6393 | $0.0278₹2.6393 |
| Germany | $0.126₹12.0088 | $0.0509₹4.8386 | $0.0509₹4.8386 | $0.0509₹4.8386 |
| Hong Kong | $0.0678₹6.4397 | $0.0241₹2.2867 | $0.0241₹2.2867 | $0.0241₹2.2867 |
| Hungary | $0.0795₹7.5596 | $0.0323₹3.0700 | $0.0323₹3.0700 | $0.0323₹3.0700 |
| India | $0.0099₹0.9435 | $0.0020₹0.1941 | $0.0015₹0.1402 | $0.0015₹0.1450 |
| Indonesia | $0.0380₹3.6133 | $0.0231₹2.1979 | $0.0231₹2.1979 | $0.0231₹2.1979 |
| Iraq | $0.0316₹2.9992 | $0.0073₹0.6943 | $0.0073₹0.6943 | $0.0073₹0.6943 |
| Israel | $0.0327₹3.1045 | $0.0049₹0.4662 | $0.0049₹0.4662 | $0.0049₹0.4662 |
| Italy | $0.0735₹6.9847 | $0.0277₹2.6369 | $0.0277₹2.6369 | $0.0277₹2.6369 |
| Kazakhstan | $0.0559₹5.3098 | $0.0166₹1.5824 | $0.0166₹1.5824 | $0.0166₹1.5824 |
| Kuwait | $0.0733₹6.9671 | $0.0407₹3.8671 | $0.0407₹3.8671 | $0.0407₹3.8671 |
| Malaysia | $0.0796₹7.5644 | $0.0130₹1.2314 | $0.0130₹1.2314 | $0.0130₹1.2314 |
| Mexico | $0.0367₹3.4877 | $0.0079₹0.7471 | $0.0079₹0.7471 | $0.0079₹0.7471 |
| Morocco | $0.0383₹3.6425 | $0.0213₹2.0218 | $0.0213₹2.0218 | $0.0213₹2.0218 |
| Netherlands | $0.148₹14.0494 | $0.0463₹4.3987 | $0.0463₹4.3987 | $0.0463₹4.3987 |
| Nepal | $0.0678₹6.4397 | $0.0031₹0.2990 | $0.0031₹0.2990 | $0.0031₹0.2990 |
| Nigeria | $0.0478₹4.5421 | $0.0062₹0.5898 | $0.0062₹0.5898 | $0.0062₹0.5898 |
| Oman | $0.0316₹2.9992 | $0.0228₹2.1709 | $0.0228₹2.1709 | $0.0228₹2.1709 |
| Pakistan | $0.0438₹4.1620 | $0.0139₹1.3200 | $0.0139₹1.3200 | $0.0139₹1.3200 |
| Peru | $0.0651₹6.1843 | $0.0278₹2.6392 | $0.0278₹2.6392 | $0.0278₹2.6392 |
| Poland | $0.0338₹3.2105 | $0.0113₹1.0702 | $0.0113₹1.0702 | $0.0113₹1.0702 |
| Qatar | $0.0316₹2.9992 | $0.0111₹1.0547 | $0.0111₹1.0547 | $0.0111₹1.0547 |
| Romania | $0.0795₹7.5596 | $0.0268₹2.5436 | $0.0268₹2.5436 | $0.0268₹2.5436 |
| Russia | $0.0742₹7.0520 | $0.0370₹3.5173 | $0.0370₹3.5173 | $0.0370₹3.5173 |
| Saudi Arabia | $0.0532₹5.0537 | $0.0099₹0.9401 | $0.0099₹0.9401 | $0.0099₹0.9401 |
| Singapore | $0.0678₹6.4397 | $0.0148₹1.4072 | $0.0148₹1.4072 | $0.0148₹1.4072 |
| South Africa | $0.0351₹3.3385 | $0.0088₹0.8369 | $0.0088₹0.8369 | $0.0088₹0.8369 |
| Spain | $0.0654₹6.2161 | $0.0185₹1.7578 | $0.0185₹1.7578 | $0.0185₹1.7578 |
| Sri Lanka | $0.0678₹6.4397 | $0.0019₹0.1759 | $0.0019₹0.1759 | $0.0019₹0.1759 |
| Turkey | $0.0101₹0.9587 | $0.0008₹0.0792 | $0.0008₹0.0792 | $0.0008₹0.0792 |
| Ukraine | $0.0795₹7.5596 | $0.0275₹2.6138 | $0.0275₹2.6138 | $0.0275₹2.6138 |
| United Arab Emirates | $0.0532₹5.0537 | $0.0145₹1.3811 | $0.0145₹1.3811 | $0.0145₹1.3811 |
| United Kingdom | $0.0587₹5.5795 | $0.0204₹1.9346 | $0.0204₹1.9346 | $0.0204₹1.9346 |
| North America | $0.0231₹2.1976 | $0.0031₹0.2989 | $0.0031₹0.2989 | $0.0031₹0.2989 |
| Rest of Africa | $0.0208₹1.9796 | $0.0037₹0.3516 | $0.0037₹0.3516 | $0.0037₹0.3516 |
| Rest of Asia Pacific | $0.0779₹7.4057 | $0.0105₹0.9938 | $0.0105₹0.9938 | $0.0105₹0.9938 |
| Rest of Central & Eastern Europe | $0.0795₹7.5596 | $0.0196₹1.8595 | $0.0196₹1.8595 | $0.0196₹1.8595 |
| Rest of Latin America | $0.0684₹6.5048 | $0.0105₹0.9934 | $0.0105₹0.9934 | $0.0105₹0.9934 |
| Rest of Middle East | $0.0363₹3.4490 | $0.0084₹0.7998 | $0.0084₹0.7998 | $0.0084₹0.7998 |
| Rest of Western Europe | $0.0548₹5.2054 | $0.0158₹1.5019 | $0.0158₹1.5019 | $0.0158₹1.5019 |
| Other | $0.0559₹5.3098 | $0.0071₹0.6769 | $0.0071₹0.6769 | $0.0071₹0.6769 |
Plan prices are monthly, in rupees, excluding GST; yearly billing is two months free. Messages are charged per delivered message on top of the plan, at the rate for the recipient’s country. Full details: InfiQ pricing. A dealer in Jaipur or a hotel supplier in Delhi on a +91 number costs the same India rate as a shop in Khurja; a buyer abroad is charged at that country's rate. Invoices carry your Uttar Pradesh GSTIN.
Work out your own monthly cost by message type.
Calculate your exact costOn InfiQ
What a Khurja unit runs on InfiQ
The tools behind each state of the order.
- Template manager and library
Draft, submit and track WhatsApp message templates for Meta's approval, starting from a library of 1,000+ ready templates in 27 categories.
Order, kiln, dispatch and replacement templates in Hindi and English, approved once and sent at each state of the order.
- Shared team inbox
One WhatsApp number answered by a team: 10 users on Lite and 25 on Growth, agent and manager roles, transfers, private notes, labels and canned replies.
A breakage photo lands in one shared inbox, where the packing floor and the owner see the order's history before replying.
- Integrations over the API
Shopify, WooCommerce, Razorpay, Zoho CRM, HubSpot, Google Sheets and others connect through InfiQ's API and webhooks today; native one-click connectors are still in development.
A unit that sells crockery online can trigger confirmation and dispatch messages from its store through InfiQ's API and webhooks.
- Published per-market rates
InfiQ publishes its per-message rate for every Meta market in rupees, ex-GST, so the cost of messaging customers abroad is known before you send.
Exporters see the per-message rate for each buyer's country before sending, and are still invoiced in rupees.
Nearby
City pages near Khurja
The nearest city pages in western Uttar Pradesh and the NCR, nearest first.
Each page looks at its own town's trades. The India guide sets out DPDP consent and the rules that apply across the country.
Guides for Khurja teams
Questions Khurja businesses ask
- A hotel supplier asks our Khurja pottery unit for mugs with its logo. Can the sample photos and quotation go on WhatsApp?
- Yes. The supplier's message opens a 24-hour window for free-form replies, so sample photos, glaze options and the quotation PDF go with no template, at ₹0.145 each. The window restarts whenever the supplier writes again.
- Our Khurja unit's batches spend days glazing and firing. Can we tell the buyer when the order is in the kiln and again when it is packed?
- Yes. Both are updates about an order already placed, so they are utility templates at ₹0.19, approved once in Hindi and English. Keep them to the order: a line about new designs would make the message marketing.
- A dinner set from Khurja arrived cracked at a shop in Jaipur. How do we handle the breakage claim on WhatsApp?
- The shop's photos open a new 24-hour window, so your replies, the replacement plan and questions about the packing go as service messages at ₹0.145. The replacement's dispatch note is a utility template at ₹0.19.
- Our unit exports Khurja ceramics from near the NCR. What does a message to a buyer in the UAE cost?
- Meta charges by the recipient's country code, so a buyer on a +971 number is billed at the UAE rate on InfiQ's international rate table, not the India rate. You still pay InfiQ in rupees with GST; templates for the buyer usually go in English.
- Our sweet shop in Khurja is known for khurchan. Can we send festival box offers to customers who bought from us last year?
- Only to customers who agreed to receive offers, with a record of when and how. A past purchase is not an opt-in. The offer goes as an approved marketing template at ₹0.94, with a way to opt out; ask for the yes at the counter.
- We trained at CGCRI's Khurja Centre and now sell bone china online. Can our store send order and delivery updates automatically?
- Yes. Your store can call InfiQ's API or a webhook when an order is placed or shipped, and InfiQ sends the matching approved utility template at ₹0.19. Replies from buyers land in the shared inbox.
Sources
Facts on this page were checked against these sources on the dates shown. Page updated 2026-10-20.
- [1]Khurja Centre · CSIR-Central Glass and Ceramic Research Institute · read 2026-10-20
- [2]Bulandshahr district: official website · District Administration, Bulandshahr · read 2026-10-20
- [3]Bulandshahar: ceramic products · One District One Product, Government of Uttar Pradesh · read 2026-10-20
- [4]ODOP product list, V33 (31 December 2025) · Invest India · read 2026-10-20
- [5]Khurja (history, railway, roads and local sweet only) · Wikipedia · read 2026-10-20
Put every Khurja order on one number
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