Singapore's privacy regulator says in writing that its Do Not Call rules reach WhatsApp messages sent to Singapore numbers. Settle that question message by message, keep the consent on file, and the rest is ordinary messaging.
For Indian businesses with customers in Singapore, and Singapore firms weighing InfiQ: when the Do Not Call rules apply to a WhatsApp message, which consent record replaces the register check, what a +65 message costs in rupees, and how to start.
Five figures that explain why a WhatsApp programme for Singapore is mostly about permission, not reach.
Singapore's advance estimate put GDP growth at 5.4% year on year in the third quarter of 2026.[2]
Kepios counted 5.78 million internet users in Singapore in October 2025, an internet penetration rate of 98.4%.[3]
In the Reuters Institute's 2026 survey, 91% of Singapore respondents had used WhatsApp in the past week, more than any other network listed; YouTube came next at 76%.[5]
We Are Social's Digital 2025 report found WhatsApp used monthly by 80.1% of Singaporeans, the most-used platform it measured; its method differs from the Reuters survey.[4]
PayNow lets customers send Singapore dollars instantly to a mobile number, an NRIC/FIN or, for businesses, a UEN, and PayNow QR codes are integrated with the SGQR standard.[6]
See it work
Answer for one message at a time. A delivery update and a weekend promotion to the same customer can land on different sides of the rule.
Singapore is explicit about WhatsApp. The PDPC's guidance applies its Do Not Call provisions to 'data applications (such as Whatsapp, iMessage or Viber)' that use a Singapore number, so a marketing template to a +65 contact is treated like a marketing SMS.
The useful question is therefore not whether a campaign is allowed, but which of its messages are 'specified messages' and whether each recipient's consent is on record. An order update and a sale announcement to the same customer can fall on opposite sides of the line.
InfiQ's consent records store where and when each contact opted in. InfiQ does not check numbers against the DNC Register; if your opt-ins fall short of the section 43(4) standard, that check is yours to run.
Question 1 · up to 4
Is the recipient's WhatsApp number a Singapore number: +65, eight digits beginning 3, 6, 8 or 9?
Your answers
None yet — pick an answer to start down the tree.
Path map
Depth 0 of up to 4. Circles are questions, squares are outcomes.
Outside the Do Not Call provisions
PDPC guidance ties the DNC provisions to Singapore telephone numbers, so a customer's Indian or Malaysian number is outside them. The PDPA's data protection provisions may still apply, and WhatsApp's own opt-in rule always does.
Path: “No, another country's number”
Not a specified message
PDPC guidance explains that messages sent to an organisation for the organisation's purposes are excluded from 'specified message'. Keep the business purpose clear in the message itself.
Path: “Yes, a +65 number” → “Yes, it is B2B”
Excluded as an ongoing-relationship message
A message sent within an ongoing relationship, whose sole purpose relates to that relationship, is excluded under the guidelines: a delivery slot for an order already placed, for example. Add an offer and it becomes marketing again.
Path: “Yes, a +65 number” → “No, it goes to a person” → “Only serves something the customer already has with you”
Excluded as market research
PDPC guidance excludes survey and market-research messages from 'specified message'. Keep them free of offers, or the exclusion no longer fits.
Path: “Yes, a +65 number” → “No, it goes to a person” → “Asks for survey or research answers”
Consent covers it: no register check needed
Section 43(4) waives the register check where the subscriber or user gave clear and unambiguous consent, evidenced in written or other accessible form. Keep that record, and name your business with contact details in the message (section 44).
Path: “Yes, a +65 number” → “No, it goes to a person” → “Offers or promotes goods or services” → “Yes, and we can show the record”
Check the DNC Register before you send
Section 43(1) requires valid confirmation that the number is not on the Do Not Call Register. The guidelines describe applying to the PDPC within 21 days before sending. WhatsApp's own policy still requires an opt-in as well.
Path: “Yes, a +65 number” → “No, it goes to a person” → “Offers or promotes goods or services” → “No, or we could not prove it”
Question 1: Is the recipient's WhatsApp number a Singapore number: +65, eight digits beginning 3, 6, 8 or 9? 2 options.
Compliance
The PDPA's Do Not Call provisions decide whether you may send. The Spam Control Act adds rules for bulk sends, and consumer law covers what the message claims.
The Personal Data Protection Act 2012 governs personal data in Singapore. Its Part 9 Do Not Call provisions govern marketing messages to Singapore telephone numbers, and PDPC guidance applies them to WhatsApp.[9],[8]
Regulator: Personal Data Protection Commission (PDPC)
Point 1
The PDPC's Advisory Guidelines on the DNC Provisions (revised 1 February 2021) say the provisions apply to every way of sending a specified message to a Singapore telephone number, including data applications such as WhatsApp. The guidelines are advisory and not legally binding; the PDPA prevails.[8]
Point 2
Under section 43(1) a marketing message to a Singapore number needs valid confirmation that the number is not on the Do Not Call Register. Section 43(4) lifts that duty where the person gave clear and unambiguous consent to the message, evidenced in written or other form accessible for later reference.[9]
Point 3
Per the guidelines, the sender of a specified message must identify itself and give contact information (section 44). A template footer with the business name and a reachable contact covers it.[8]
Point 4
Part 9A of the PDPA (section 48B) prohibits dictionary attacks and address-harvesting software. Build lists from opt-ins, not from generated or scraped numbers.[8]
Point 5
The Spam Control Act 2007 regulates unsolicited commercial electronic messages sent in bulk: more than 100 similar messages in 24 hours, 1,000 in 30 days or 10,000 in a year. Since 1 February 2021 an 'electronic address' includes an instant messaging account. Keep it separate from the DNC test: it is a different statute with its own definitions.[10]
Point 6
The Consumer Protection (Fair Trading) Act 2003 protects consumers against unfair practices, and marketing claims sent by message are subject to it.[11]
Point 7
Meta's WhatsApp Business Messaging Policy lets a business message people only after they have given it their number and opted in to receive its messages.[13]
Singapore keeps UTC+8 all year. For a team working Indian hours, that sets the edges of the send window.
A 10:00 send in Singapore leaves India at 07:30, and a 19:00 reminder there is 16:30 here. Schedule Singapore broadcasts in Singapore time, not for the moment your team happens to press send.
The globe sits small on this page because the geography is simple: one city-state, one time zone, one country code. The complexity is in the rules above, and in the neighbouring markets a Singapore office often serves, each of which is priced at its own rate.
Drag or swipe to rotate. Use the arrow keys to rotate, plus and minus to zoom, and 0 to reset.
The Economic Development Board lists these among Singapore's key sectors. Each already sends messages that work better as a WhatsApp update than an email.
EDB lists logistics and supply chain management as a key sector and pitches Singapore as 'a vital global hub' for scaling operations.[7]
Headquarters is an EDB focus area and professional services a listed key sector.[7]
Consumer businesses and digital technology are both listed by EDB as key sectors.[7]
Biotechnology and pharmaceuticals, and medical technology, are listed by EDB as key sectors. Patient messages call for extra care with sensitive data.[7]
Listed among EDB's key sectors and focus areas.[7]
Meta approves each language version of a template separately, so decide which audiences need which language before you write.
Customer messaging in Singapore usually runs in English, with Mandarin, Malay or Tamil templates for particular audiences. That is our editorial judgement rather than a measured split, so let your own contact data decide.
Replies inside the 24-hour service window are free-form and can be in any language your team writes. InfiQ's own support is in English and Hindi.
| Language | Meta code | Use it for |
|---|---|---|
| English (Singapore) | en_SG | The usual default for customer and B2B messaging (editorial judgement) |
| Chinese (CHN) | zh_CN | For Mandarin-reading customers; Meta's Chinese variants differ by script, so confirm yours |
| Malay | ms | The national language |
| Tamil | ta | One of the four official languages |
Prices in ₹ and SGD
Plans start at ₹999 a month for Lite and ₹2,999 for Growth. Each delivered message to a Singapore number is charged at Singapore's rate: ₹6.44 for marketing, ₹1.41 for utility, ₹1.41 for authentication and ₹1.41 for a service reply.
Snapshot rates · as of 20 Oct 2026, 00:02 UTC
Lite
₹999 / month≈ $13.47 SGD
₹833 / month, billed yearly≈ $11.23 SGD
Growth
₹2,999 / month≈ $40.43 SGD
₹2,499 / month, billed yearly≈ $33.69 SGD
Enterprise
Custom volume pricing, custom SLA and dedicated infrastructure.
Per message to Singapore · Singapore
| Category | ₹ INR | SGD |
|---|---|---|
| Marketing | ₹6.4397 | $0.0868 |
| Utility | ₹1.4072 | $0.0190 |
| Authentication | ₹1.4072 | $0.0190 |
| Service | ₹1.4072 | $0.0190 |
| Market | Marketing | Utility | Authentication | Service |
|---|---|---|---|---|
| Argentina | $0.0733₹5.4352 | $0.0308₹2.2874 | $0.0308₹2.2874 | $0.0308₹2.2874 |
| Bangladesh | $0.0868₹6.4397 | $0.0044₹0.3254 | $0.0044₹0.3254 | $0.0044₹0.3254 |
| Brazil | $0.0741₹5.4970 | $0.0081₹0.5981 | $0.0081₹0.5981 | $0.0081₹0.5981 |
| Chile | $0.105₹7.8162 | $0.0237₹1.7585 | $0.0237₹1.7585 | $0.0237₹1.7585 |
| Colombia | $0.0148₹1.0993 | $0.0010₹0.0706 | $0.0010₹0.0706 | $0.0010₹0.0706 |
| Egypt | $0.0763₹5.6629 | $0.0043₹0.3167 | $0.0043₹0.3167 | $0.0043₹0.3167 |
| France | $0.102₹7.5588 | $0.0356₹2.6393 | $0.0356₹2.6393 | $0.0356₹2.6393 |
| Germany | $0.162₹12.0088 | $0.0652₹4.8386 | $0.0652₹4.8386 | $0.0652₹4.8386 |
| Hong Kong | $0.0868₹6.4397 | $0.0308₹2.2867 | $0.0308₹2.2867 | $0.0308₹2.2867 |
| Hungary | $0.102₹7.5596 | $0.0414₹3.0700 | $0.0414₹3.0700 | $0.0414₹3.0700 |
| India | $0.0127₹0.9435 | $0.0026₹0.1941 | $0.0019₹0.1402 | $0.0020₹0.1450 |
| Indonesia | $0.0487₹3.6133 | $0.0296₹2.1979 | $0.0296₹2.1979 | $0.0296₹2.1979 |
| Iraq | $0.0404₹2.9992 | $0.0094₹0.6943 | $0.0094₹0.6943 | $0.0094₹0.6943 |
| Israel | $0.0419₹3.1045 | $0.0063₹0.4662 | $0.0063₹0.4662 | $0.0063₹0.4662 |
| Italy | $0.0942₹6.9847 | $0.0355₹2.6369 | $0.0355₹2.6369 | $0.0355₹2.6369 |
| Kazakhstan | $0.0716₹5.3098 | $0.0213₹1.5824 | $0.0213₹1.5824 | $0.0213₹1.5824 |
| Kuwait | $0.0939₹6.9671 | $0.0521₹3.8671 | $0.0521₹3.8671 | $0.0521₹3.8671 |
| Malaysia | $0.102₹7.5644 | $0.0166₹1.2314 | $0.0166₹1.2314 | $0.0166₹1.2314 |
| Mexico | $0.0470₹3.4877 | $0.0101₹0.7471 | $0.0101₹0.7471 | $0.0101₹0.7471 |
| Morocco | $0.0491₹3.6425 | $0.0273₹2.0218 | $0.0273₹2.0218 | $0.0273₹2.0218 |
| Netherlands | $0.189₹14.0494 | $0.0593₹4.3987 | $0.0593₹4.3987 | $0.0593₹4.3987 |
| Nepal | $0.0868₹6.4397 | $0.0040₹0.2990 | $0.0040₹0.2990 | $0.0040₹0.2990 |
| Nigeria | $0.0612₹4.5421 | $0.0080₹0.5898 | $0.0080₹0.5898 | $0.0080₹0.5898 |
| Oman | $0.0404₹2.9992 | $0.0293₹2.1709 | $0.0293₹2.1709 | $0.0293₹2.1709 |
| Pakistan | $0.0561₹4.1620 | $0.0178₹1.3200 | $0.0178₹1.3200 | $0.0178₹1.3200 |
| Peru | $0.0834₹6.1843 | $0.0356₹2.6392 | $0.0356₹2.6392 | $0.0356₹2.6392 |
| Poland | $0.0433₹3.2105 | $0.0144₹1.0702 | $0.0144₹1.0702 | $0.0144₹1.0702 |
| Qatar | $0.0404₹2.9992 | $0.0142₹1.0547 | $0.0142₹1.0547 | $0.0142₹1.0547 |
| Romania | $0.102₹7.5596 | $0.0343₹2.5436 | $0.0343₹2.5436 | $0.0343₹2.5436 |
| Russia | $0.0951₹7.0520 | $0.0474₹3.5173 | $0.0474₹3.5173 | $0.0474₹3.5173 |
| Saudi Arabia | $0.0681₹5.0537 | $0.0127₹0.9401 | $0.0127₹0.9401 | $0.0127₹0.9401 |
| Singapore | $0.0868₹6.4397 | $0.0190₹1.4072 | $0.0190₹1.4072 | $0.0190₹1.4072 |
| South Africa | $0.0450₹3.3385 | $0.0113₹0.8369 | $0.0113₹0.8369 | $0.0113₹0.8369 |
| Spain | $0.0838₹6.2161 | $0.0237₹1.7578 | $0.0237₹1.7578 | $0.0237₹1.7578 |
| Sri Lanka | $0.0868₹6.4397 | $0.0024₹0.1759 | $0.0024₹0.1759 | $0.0024₹0.1759 |
| Turkey | $0.0129₹0.9587 | $0.0011₹0.0792 | $0.0011₹0.0792 | $0.0011₹0.0792 |
| Ukraine | $0.102₹7.5596 | $0.0352₹2.6138 | $0.0352₹2.6138 | $0.0352₹2.6138 |
| United Arab Emirates | $0.0681₹5.0537 | $0.0186₹1.3811 | $0.0186₹1.3811 | $0.0186₹1.3811 |
| United Kingdom | $0.0752₹5.5795 | $0.0261₹1.9346 | $0.0261₹1.9346 | $0.0261₹1.9346 |
| North America | $0.0296₹2.1976 | $0.0040₹0.2989 | $0.0040₹0.2989 | $0.0040₹0.2989 |
| Rest of Africa | $0.0267₹1.9796 | $0.0047₹0.3516 | $0.0047₹0.3516 | $0.0047₹0.3516 |
| Rest of Asia Pacific | $0.0998₹7.4057 | $0.0134₹0.9938 | $0.0134₹0.9938 | $0.0134₹0.9938 |
| Rest of Central & Eastern Europe | $0.102₹7.5596 | $0.0251₹1.8595 | $0.0251₹1.8595 | $0.0251₹1.8595 |
| Rest of Latin America | $0.0877₹6.5048 | $0.0134₹0.9934 | $0.0134₹0.9934 | $0.0134₹0.9934 |
| Rest of Middle East | $0.0465₹3.4490 | $0.0108₹0.7998 | $0.0108₹0.7998 | $0.0108₹0.7998 |
| Rest of Western Europe | $0.0702₹5.2054 | $0.0202₹1.5019 | $0.0202₹1.5019 | $0.0202₹1.5019 |
| Other | $0.0716₹5.3098 | $0.0091₹0.6769 | $0.0091₹0.6769 | $0.0091₹0.6769 |
Plan prices are monthly, in rupees, excluding GST; yearly billing is two months free. Messages are charged per delivered message on top of the plan, at the rate for the recipient’s country. Full details: InfiQ pricing. Meta prices by the recipient's country code, so a Singapore customer who keeps an Indian number is charged at the India rate. SGD amounts are indicative conversions; InfiQ invoices in rupees.
Rates for every Meta market, plus plans and add-ons, are on one page.
See all plans and ratesOn InfiQ
The parts that matter most when consent has to be provable and the audience reads four languages.
Each contact's opt-in source and time are recorded, STOP replies are enforced at platform level (even against later imports), and the audit trail exports.
Section 43(4) turns on evidence. Each opt-in's source and time is recorded, and a STOP holds even if the contact is imported again later.
Draft, submit and track WhatsApp message templates for Meta's approval, starting from a library of 1,000+ ready templates in 27 categories.
Draft and submit each language version of a template and track its approval separately.
One WhatsApp number answered by a team: 10 users on Lite and 25 on Growth, agent and manager roles, transfers, private notes, labels and canned replies.
Customers in Singapore reach one number, answered by a team with roles, transfers and private notes.
A REST API with scoped keys, idempotency keys and per-key rate limits, plus HMAC-SHA256-signed webhooks retried for 24 hours. Included on Growth, an add-on on Lite.
Push opt-ins from web forms and your CRM through the API, so the consent record starts where the consent was given.
InfiQ guides Meta business verification, number registration and display-name approval; with verification done, a number is typically live in about two hours.
Meta business verification sets the pace; once it is complete, a number is typically live in about two hours.
InfiQ processes customer data in data centres located in India; website telemetry vendors are listed separately in the subprocessor list.
Chat data is processed in India. Say so in the privacy notice you give Singapore customers.
Two ways in
InfiQ serves India-based businesses. If your company is in Singapore, the conversation starts with sales.
Start the 7-day Lite trial
A 7-day Lite trial, no card needed. Connect a number and draft your first templates.
Bring consent with the contacts
Import Singapore contacts with the source and date of each opt-in, so the Do Not Call test has an answer for every number.
Go live after verification
About two hours once Meta business verification is complete.
Budget at Singapore's rate
Messages to +65 numbers cost ₹6.44 for marketing and ₹1.41 for utility, ex-GST. Every market is on pricing.
Talk to sales first
InfiQ serves India-based businesses; availability for a company based in Singapore goes through sales.
Know what you would be buying
Billing in Indian rupees, customer data processed in India, and support in English and Hindi on India time.
Plan the register check
InfiQ does not check numbers against the DNC Register. Decide who in your business does, for any opt-in that falls short of section 43(4).
Question: Do WhatsApp marketing messages to Singapore numbers need a Do Not Call Register check?
Answer: Yes, unless you hold provable consent. The PDPC's guidance applies the Do Not Call provisions to WhatsApp messages sent to a Singapore number, and section 43(1) requires confirmation that the number is not on the register. Section 43(4) removes that duty where the person gave clear and unambiguous consent, evidenced in a form you can produce later. InfiQ records each contact's opt-in source and time; it does not check the register for you.
Question: What does 'clear and unambiguous consent' look like in a WhatsApp opt-in?
Answer: An opt-in that says what the person will receive and leaves a record you can produce later. Section 43(4) of the PDPA asks for clear and unambiguous consent, evidenced in written or other accessible form. Keep the wording the person saw, the channel and the time; a bare 'Hi' sent from a pre-filled chat link is much harder to rely on.
Question: Which messages to Singapore customers fall outside the Do Not Call rules?
Answer: Messages that are not 'specified messages', and messages that do not go to a Singapore number. PDPC guidance excludes messages sent within an ongoing relationship whose sole purpose relates to it, survey and market-research messages, and messages to an organisation for its own purposes. A message to a customer's non-Singapore number is outside the DNC provisions, though the PDPA's other provisions may still apply.
Question: Is a large WhatsApp broadcast also caught by Singapore's Spam Control Act?
Answer: It can be. The Spam Control Act 2007 covers unsolicited commercial electronic messages sent in bulk, meaning more than 100 similar messages in 24 hours, 1,000 in 30 days or 10,000 in a year, and since 1 February 2021 an instant messaging account counts as an electronic address. The Act is about unsolicited messages, so the opt-in record matters here too.
Question: Can we send a PayNow QR code or payment link in a WhatsApp message?
Answer: Yes, as content you generate elsewhere. InfiQ does not offer in-chat payments, but a template or reply can carry a payment link or a QR image produced by your bank or payment provider. PayNow QR codes are integrated with the SGQR standard, so customers can pay by scanning with their bank app.
Question: Can one WhatsApp number serve customers in English, Mandarin, Malay and Tamil?
Answer: Yes. Meta approves each language version of a template separately, so one number can send the same order update in English (en_SG), Chinese (zh_CN), Malay (ms) and Tamil (ta), each to the contacts who chose it. Replies inside the 24-hour window can be in any language your agents write.
Question: Can a team in Singapore answer Malaysia and Indonesia from the same inbox?
Answer: For an India-based business on InfiQ, yes: one number and its shared inbox can answer customers in all three countries, with 10 users on Lite and 25 on Growth, and each message is charged at the rate for the recipient's country. If the company running the team is based in Singapore, talk to sales first, because InfiQ serves India-based businesses and bills in rupees.
Question: Where is the chat data of Singapore customers processed?
Answer: In India. InfiQ processes customer data in data centres located in India, as its subprocessor list sets out, so a Singapore programme involves personal data leaving Singapore. Reflect that in the notice you give customers and in your own PDPA assessment.
Facts on this page were checked against these sources on the dates shown. InfiQ's rates come from its published rate card. Page updated 2026-10-20.
Start a 7-day Lite trial, no card needed, or talk to sales about messaging Singapore from India. Companies based in Singapore: sales will tell you what is available.
Route
IN → SG
Official WhatsApp Business Platform
