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Europe · Meta market: Romania

WhatsApp for Romanian customers: price the month, then check the consent

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Romania is priced as its own Meta market, and its e-privacy law asks for prior express consent from companies as well as people. Start with the numbers, then the rule that decides which of them you may send.

Start free trialTalk to sales
Marketing rule
Law 506/2004, art. 12: prior express consent[1]
Enforced by
ANSPDCP, the data-protection authority[1],[3]
Time zone
EET, UTC+2; EEST, UTC+3 in summer[14]
Gap to India
IST is 3h 30m ahead in winter, 2h 30m in summer[14]
Population
19,041,322 (1 January 2026, estimate)[8]
Currency
Romanian leu (RON)[12]
Meta market
Romania (own rate card)

For Indian IT firms, auto suppliers and brands with Romanian customers, and Romanian businesses evaluating InfiQ: what a month of +40 messages costs on InfiQ, what Law 506/2004 requires before a marketing message, and how to start.

What it costs

A month of +40 messages, priced

Romania has its own line on Meta's rate card. Set a month's mix of messages to Romanian numbers and compare it with the same volumes sent within India.

Monthly volume · illustrative mix
8,000
50,000
20,000
25,000

Romania rate card · ex-GST

₹3,02,119a month

Cost by message category for messages to Romania
Marketing8,000 × ₹7.56₹60,477
Utility50,000 × ₹2.54₹1,27,180
Authentication20,000 × ₹2.54₹50,872
Service replies25,000 × ₹2.54₹63,590

The same mix sent to numbers in India would cost ₹23,682. Meta prices each message by the recipient’s country, so what you pay depends on where your customers are, not where your business is.

InfiQ’s per-message rates for this market, effective 1 October 2026, in ₹ excluding GST. Volume commitments earn discounts; the final rate is confirmed on your account.

Starting volumes are illustrative, not a forecast. Authentication sits high in this mix for software and IT-services teams that send login codes; set every slider to your own numbers, and count marketing only for contacts with prior consent.

Compliance

Article 12: Romania's consent rule for electronic messages

Romania's e-privacy law sits beside the GDPR and the national law that implements it. Article 12 is the part a WhatsApp programme has to plan around.

Article 12(1) of Law No. 506/2004 prohibits commercial communications by automated calling systems, fax, e-mail or any other method using publicly available electronic communications services, unless the subscriber or user gave prior express consent.[1]

Regulator: ANSPDCP (National Supervisory Authority for Personal Data Processing)

  1. Point 1

    WhatsApp is not named, but the wording is wide

    The law reaches 'any other method using publicly available electronic communications services' and does not name messaging apps. Applying it to WhatsApp is an interpretation; the safe course is to treat WhatsApp marketing to Romanian numbers as covered.[1]

  2. Point 2

    Company subscribers are covered too

    Article 12(4) applies the consent and identification rules to subscribers that are legal persons as well, so commercial messages to Romanian companies need prior consent.[1]

  3. Point 3

    The customer exception is written for e-mail

    Article 12(2) lets a business use e-mail addresses obtained directly from a customer in a sale to market similar products, if the customer can object simply and free of charge when the address is collected and in each message. It speaks of e-mail addresses; whether it stretches to WhatsApp numbers is a question for counsel.[1]

  4. Point 4

    Say who you are, and how to stop

    Article 12(3) says commercial e-mails must not hide the sender's identity and must give a valid address for stop requests. Hold WhatsApp messages to the same standard: a recognisable business name and an opt-out that works.[1]

  5. Point 5

    ANSPDCP enforces Article 12

    Staff of ANSPDCP, the data-protection authority, find and sanction breaches of Article 12 on unsolicited communications.[1],[3]

  6. Point 6

    The GDPR, with Romania's own measures

    The GDPR has applied since 25 May 2018. Law 190/2018 sets national measures implementing specific GDPR provisions, for example on national identifiers, employee data, data protection officers, certification and public bodies.[4],[2]

  7. Point 7

    Check the consolidated text

    The ANSPDCP-hosted text of Law 506/2004 shows no consolidation date. Check the current consolidated version before quoting it.[1]

  8. Point 8

    WhatsApp's own opt-in rule

    Meta's WhatsApp Business Messaging Policy requires a person's opt-in before a business messages them, whatever Romanian law says about the message.[5]

  9. A summary of public guidance from the sources cited, not legal advice.

Romania in sourced lines

A country of sharp regional contrasts, large EU investment and a messaging habit that is still spreading.

The IMF estimates Romania's 2025 GDP at about US$429 billion and GDP per head at about US$22,540. Both are estimates.[6]

Productivity rose to more than 80% of the EU average in 2023, ranging from 154% in the Bucharest-Ilfov capital region, which also has the country's highest regional employment rate, to 47% in the North-East.[7]

Romania has access to more than EUR 90 billion of EU funding: about EUR 44 billion from cohesion funds, about EUR 20 billion from the common agricultural policy, and EUR 12.1 billion in grants plus EUR 14.9 billion in loans from the Recovery and Resilience Facility.[7]

The population was an estimated 19,041,322 on 1 January 2026. Romania uses the leu and, according to the EU profile, has been a Schengen member since 31 March 2024.[8],[12]

Eurostat counts 72.22% of people in Romania using instant messaging in 2025, up from 63.00% in 2024, against 82.31% across the EU. The survey covers all messaging apps, not WhatsApp alone.[11]

Romanian is the official language under Article 13 of the Constitution. English is common in IT and outsourcing, though we found no figure for how common.[13]

Who messages what

Where Indian and Romanian businesses meet

Cars, code, farms and EU-funded projects: the sectors with the clearest reasons to message, and what each sends.

SectorWhat it sends on WhatsApp
AutomotiveThe Commission calls automotive Romania's top industrial sector, with '13-14% of GDP and 1/3 of exports', more than half a million cars a year and 70% of everything for Dacia made locally. Eurostat's narrower measure, motor vehicles and other transport equipment, was 2.6% of gross value added in 2024 (provisional).[7],[10]
  • Service booking
  • Parts-ready alerts
  • Recall notices
  • B2B order status for suppliers
IT and software servicesComputer programming, consultancy and information services generated 5.6% of Romania's gross value added in 2024 (provisional).[9]
  • Customer support in a shared inbox
  • API-driven product notifications
  • Login codes
ICT talent6.9% of post-secondary graduates were ICT specialists, among the highest rates in the EU, yet ICT specialists are only 2.6% of employment because talent is hard to retain, the Commission says.[7]
  • Interview scheduling for opted-in candidates
  • Onboarding messages
  • Employee helpdesk
AgricultureCrop and animal production generated 2.3% of gross value added in 2024 (provisional); common agricultural policy funding is around EUR 20 billion for 2021 to 2027.[10],[7]
  • Order intake from farmers
  • Delivery scheduling
  • Price updates to opted-in buyers
EU-funded projectsWith more than EUR 90 billion of EU funding available across instruments, contractors and suppliers on funded projects coordinate a lot of work.[7]
  • Supplier and site coordination
  • Delivery confirmations
  • Document collection

Romanian first, English where chosen

Meta accepts templates in Romanian and approves each language version separately.

Write consumer templates in Romanian with full diacritics (ă, â, î, ș, ț); they are ordinary characters in a WhatsApp template, and Romanian readers notice when they are missing.

Keep English versions for business contacts who use it. Replies inside the 24-hour service window can be in either language, whichever your agent and customer share.

Meta template languages relevant to Romania
LanguageMeta codeUse it for
RomanianroConsumer templates; write ș and ț with the comma below
EnglishenIT, outsourcing and business contacts who have chosen it

Prices in ₹ and RON

Plans, the Romanian rate and a lei conversion

Plans start at ₹999 a month, and each delivered message to a +40 number is charged at Romania's own rate on top. Service replies have been charged per message since 1 October 2026.

Snapshot rates · as of 20 Oct 2026, 00:02 UTC

Lite

₹999 / month≈ lei 49.95 RON

₹833 / month, billed yearly≈ lei 41.65 RON

Everything a growing business needs to run WhatsApp properly.

Growth

₹2,999 / month≈ lei 149.96 RON

₹2,499 / month, billed yearly≈ lei 124.96 RON

Lite, plus the API, automation and team scale serious senders need.

Enterprise

Custom volume pricing, custom SLA and dedicated infrastructure.

Per message to Romania · Romania

InfiQ per-message rates for Romania in rupees and RON
Category₹ INRRON
Marketing₹7.5596lei 0.378
Utility₹2.5436lei 0.127
Authentication₹2.5436lei 0.127
Service₹2.5436lei 0.127
Per-message rates for all 47 markets, in ₹ and RON
Per-message rates by market, effective 1 October 2026
MarketMarketingUtilityAuthenticationService
Argentinalei 0.272₹5.4352lei 0.114₹2.2874lei 0.114₹2.2874lei 0.114₹2.2874
Bangladeshlei 0.322₹6.4397lei 0.0163₹0.3254lei 0.0163₹0.3254lei 0.0163₹0.3254
Brazillei 0.275₹5.4970lei 0.0299₹0.5981lei 0.0299₹0.5981lei 0.0299₹0.5981
Chilelei 0.391₹7.8162lei 0.0879₹1.7585lei 0.0879₹1.7585lei 0.0879₹1.7585
Colombialei 0.0550₹1.0993lei 0.0035₹0.0706lei 0.0035₹0.0706lei 0.0035₹0.0706
Egyptlei 0.283₹5.6629lei 0.0158₹0.3167lei 0.0158₹0.3167lei 0.0158₹0.3167
Francelei 0.378₹7.5588lei 0.132₹2.6393lei 0.132₹2.6393lei 0.132₹2.6393
Germanylei 0.600₹12.0088lei 0.242₹4.8386lei 0.242₹4.8386lei 0.242₹4.8386
Hong Konglei 0.322₹6.4397lei 0.114₹2.2867lei 0.114₹2.2867lei 0.114₹2.2867
Hungarylei 0.378₹7.5596lei 0.154₹3.0700lei 0.154₹3.0700lei 0.154₹3.0700
Indialei 0.0472₹0.9435lei 0.0097₹0.1941lei 0.0070₹0.1402lei 0.0073₹0.1450
Indonesialei 0.181₹3.6133lei 0.110₹2.1979lei 0.110₹2.1979lei 0.110₹2.1979
Iraqlei 0.150₹2.9992lei 0.0347₹0.6943lei 0.0347₹0.6943lei 0.0347₹0.6943
Israellei 0.155₹3.1045lei 0.0233₹0.4662lei 0.0233₹0.4662lei 0.0233₹0.4662
Italylei 0.349₹6.9847lei 0.132₹2.6369lei 0.132₹2.6369lei 0.132₹2.6369
Kazakhstanlei 0.266₹5.3098lei 0.0791₹1.5824lei 0.0791₹1.5824lei 0.0791₹1.5824
Kuwaitlei 0.348₹6.9671lei 0.193₹3.8671lei 0.193₹3.8671lei 0.193₹3.8671
Malaysialei 0.378₹7.5644lei 0.0616₹1.2314lei 0.0616₹1.2314lei 0.0616₹1.2314
Mexicolei 0.174₹3.4877lei 0.0374₹0.7471lei 0.0374₹0.7471lei 0.0374₹0.7471
Moroccolei 0.182₹3.6425lei 0.101₹2.0218lei 0.101₹2.0218lei 0.101₹2.0218
Netherlandslei 0.703₹14.0494lei 0.220₹4.3987lei 0.220₹4.3987lei 0.220₹4.3987
Nepallei 0.322₹6.4397lei 0.0150₹0.2990lei 0.0150₹0.2990lei 0.0150₹0.2990
Nigerialei 0.227₹4.5421lei 0.0295₹0.5898lei 0.0295₹0.5898lei 0.0295₹0.5898
Omanlei 0.150₹2.9992lei 0.109₹2.1709lei 0.109₹2.1709lei 0.109₹2.1709
Pakistanlei 0.208₹4.1620lei 0.0660₹1.3200lei 0.0660₹1.3200lei 0.0660₹1.3200
Perulei 0.309₹6.1843lei 0.132₹2.6392lei 0.132₹2.6392lei 0.132₹2.6392
Polandlei 0.161₹3.2105lei 0.0535₹1.0702lei 0.0535₹1.0702lei 0.0535₹1.0702
Qatarlei 0.150₹2.9992lei 0.0527₹1.0547lei 0.0527₹1.0547lei 0.0527₹1.0547
Romanialei 0.378₹7.5596lei 0.127₹2.5436lei 0.127₹2.5436lei 0.127₹2.5436
Russialei 0.353₹7.0520lei 0.176₹3.5173lei 0.176₹3.5173lei 0.176₹3.5173
Saudi Arabialei 0.253₹5.0537lei 0.0470₹0.9401lei 0.0470₹0.9401lei 0.0470₹0.9401
Singaporelei 0.322₹6.4397lei 0.0704₹1.4072lei 0.0704₹1.4072lei 0.0704₹1.4072
South Africalei 0.167₹3.3385lei 0.0418₹0.8369lei 0.0418₹0.8369lei 0.0418₹0.8369
Spainlei 0.311₹6.2161lei 0.0879₹1.7578lei 0.0879₹1.7578lei 0.0879₹1.7578
Sri Lankalei 0.322₹6.4397lei 0.0088₹0.1759lei 0.0088₹0.1759lei 0.0088₹0.1759
Turkeylei 0.0479₹0.9587lei 0.0040₹0.0792lei 0.0040₹0.0792lei 0.0040₹0.0792
Ukrainelei 0.378₹7.5596lei 0.131₹2.6138lei 0.131₹2.6138lei 0.131₹2.6138
United Arab Emirateslei 0.253₹5.0537lei 0.0691₹1.3811lei 0.0691₹1.3811lei 0.0691₹1.3811
United Kingdomlei 0.279₹5.5795lei 0.0967₹1.9346lei 0.0967₹1.9346lei 0.0967₹1.9346
North Americalei 0.110₹2.1976lei 0.0149₹0.2989lei 0.0149₹0.2989lei 0.0149₹0.2989
Rest of Africalei 0.0990₹1.9796lei 0.0176₹0.3516lei 0.0176₹0.3516lei 0.0176₹0.3516
Rest of Asia Pacificlei 0.370₹7.4057lei 0.0497₹0.9938lei 0.0497₹0.9938lei 0.0497₹0.9938
Rest of Central & Eastern Europelei 0.378₹7.5596lei 0.0930₹1.8595lei 0.0930₹1.8595lei 0.0930₹1.8595
Rest of Latin Americalei 0.325₹6.5048lei 0.0497₹0.9934lei 0.0497₹0.9934lei 0.0497₹0.9934
Rest of Middle Eastlei 0.172₹3.4490lei 0.0400₹0.7998lei 0.0400₹0.7998lei 0.0400₹0.7998
Rest of Western Europelei 0.260₹5.2054lei 0.0751₹1.5019lei 0.0751₹1.5019lei 0.0751₹1.5019
Otherlei 0.266₹5.3098lei 0.0338₹0.6769lei 0.0338₹0.6769lei 0.0338₹0.6769
Currency converter

lei 49.95 RON

Indicative conversion at reference rates (ExchangeRate-API snapshot). InfiQ sets and invoices prices in Indian rupees, excluding GST; your bank’s rate on the day you pay will differ. Rates By Exchange Rate API.

Plan prices are monthly, in rupees, excluding GST; yearly billing is two months free. Messages are charged per delivered message on top of the plan, at the rate for the recipient’s country. Full details: InfiQ pricing. InfiQ invoices in rupees. The lei and euro figures are indicative conversions for budgeting.

Rates for every Meta market, plus plans and add-ons, are on one page.

See all plans and rates

On InfiQ

What a Romanian programme runs on

The parts of InfiQ that matter most for software, automotive and retail teams messaging Romania.

  • Consent records and opt-out enforcement

    Each contact's opt-in source and time are recorded, STOP replies are enforced at platform level (even against later imports), and the audit trail exports.

    Article 12 asks for prior express consent, from companies too. InfiQ stores each opt-in's source and time and enforces STOP at platform level.

  • Shared team inbox

    One WhatsApp number answered by a team: 10 users on Lite and 25 on Growth, agent and manager roles, transfers, private notes, labels and canned replies.

    Romanian- and English-speaking agents share one number; transfers and labels route each conversation to someone who speaks the customer's language.

  • Template manager and library

    Draft, submit and track WhatsApp message templates for Meta's approval, starting from a library of 1,000+ ready templates in 27 categories.

    Romanian and English versions of each template, drafted and tracked through Meta's approval.

  • Developer API and webhooks

    A REST API with scoped keys, idempotency keys and per-key rate limits, plus HMAC-SHA256-signed webhooks retried for 24 hours. Included on Growth, an add-on on Lite.

    Software teams trigger login codes and product notifications from their own systems, with signed webhooks back.

  • Broadcast campaigns

    Send approved template campaigns to up to 2,00,000 contacts per broadcast, with segments, scheduling and delivery analytics.

    Campaigns only to the consented segment, scheduled in Romanian local time.

  • Guided onboarding

    InfiQ guides Meta business verification, number registration and display-name approval; with verification done, a number is typically live in about two hours.

    Meta business verification first; once it is complete, a number is typically live in about two hours.

Getting started

How to start

InfiQ serves India-based businesses. Romanian businesses begin with a conversation with sales.

  1. From India

    Collect express consent first

    A WhatsApp opt-in on checkout, sign-up or your B2B order form, recorded with its wording. It applies to company contacts too.

  2. From India

    Verify with Meta

    Once Meta business verification is complete, InfiQ typically has your number live in about two hours.

  3. From India

    Submit Romanian templates

    Order, delivery and login templates in Romanian through the template manager.

  4. From India

    Send, then measure the month

    Start with utility updates, add consented campaigns, and check the month against the rate explorer above.

  5. Based in Romania

    Know what InfiQ is

    An India-based Meta Business Partner that bills in rupees, processes customer data in India and supports customers in English and Hindi on India time.

  6. Based in Romania

    Talk to sales

    Availability for businesses based outside India goes through sales, who will tell you plainly whether InfiQ fits.

City guides in Romania

Questions businesses ask about WhatsApp in Romania

Does Romania's Law 506/2004 apply to WhatsApp marketing?+
Plan as if it does. Article 12(1) covers commercial communications by e-mail 'or any other method using publicly available electronic communications services', and requires prior express consent. WhatsApp is not named, so applying it to WhatsApp is an interpretation, but the wording is broad.
Is Romania's existing-customer exception available for WhatsApp messages?+
Unclear, so do not rely on it without advice. Article 12(2) lets a business market similar products to customers whose e-mail addresses it obtained in a sale, with a simple, free way to object. It is written for e-mail addresses, and whether it covers WhatsApp numbers is a question for counsel.
Do B2B messages to Romanian companies need consent?+
Yes. Article 12(4) applies the consent and identification rules to subscribers that are legal persons, so a WhatsApp offer to a Romanian company needs prior express consent just as a consumer offer does.
Who would investigate a complaint about our WhatsApp messages in Romania?+
ANSPDCP, Romania's data-protection authority, whose staff find and sanction breaches of Article 12 on unsolicited communications. It also supervises the GDPR, so the consent record and the wider data handling would usually be looked at by the same body.
What does a WhatsApp marketing message to a +40 number cost?+
₹7.56 per delivered marketing message on InfiQ, ex-GST, against ₹0.94 for an Indian number. Utility messages cost ₹2.54, authentication ₹2.54 and service replies ₹2.54. Plans start at ₹999 a month.
Can one inbox serve Romanian- and English-speaking customers?+
Yes. The shared team inbox puts every conversation on one number, and transfers and labels let a conversation move to an agent who speaks the customer's language. Lite includes 10 users and Growth 25.
Can Romanian templates use ș, ț and the other diacritics?+
Yes. Romanian is on Meta's template language list (code ro), and ă, â, î, ș and ț are ordinary characters in a template. Use the comma-below forms of ș and ț rather than the cedilla look-alikes, which some readers notice.

Sources

Facts on this page were checked against these sources on the dates shown. InfiQ's rates come from its published rate card. Page updated 2026-10-20.

  1. [1]Legea nr. 506/2004 privind prelucrarea datelor cu caracter personal şi protecţia vieţii private în sectorul comunicaţiilor electronice · ANSPDCP · read 2026-10-20
  2. [2]Legea nr. 190/2018 privind măsuri de punere în aplicare a Regulamentului (UE) 2016/679 · ANSPDCP · read 2026-10-20
  3. [3]Legislaţie internă · ANSPDCP · read 2026-10-20
  4. [4]Legal framework of EU data protection · European Commission · read 2026-10-20
  5. [5]WhatsApp Business Messaging Policy (updated 23 September 2026) · WhatsApp (Meta) · read 2026-10-20
  6. [6]World Economic Outlook (October 2026), DataMapper · International Monetary Fund · read 2026-10-20
  7. [7]2025 Country Report: Romania (SWD(2025) 223) · European Commission · read 2026-10-20
  8. [8]Population on 1 January (tps00001) · Eurostat · read 2026-10-20
  9. [9]Gross value added by detailed industry (nama_10_a64): computer programming and information services, Romania · Eurostat · read 2026-10-20
  10. [10]Gross value added by detailed industry (nama_10_a64) · Eurostat · read 2026-10-20
  11. [11]Internet use: instant messaging (isoc_ci_ac_i, I_IUCHAT1) · Eurostat · read 2026-10-20
  12. [12]Romania: country profile · European Union · read 2026-10-20
  13. [13]Constitution of Romania (2003), Article 13 · Constitute Project · read 2026-10-20
  14. [14]Time Zone Database ('europe' file, Europe/Bucharest) · IANA · read 2026-10-20

Price Romania, then send with consent on record

Indian businesses can start a 7-day Lite trial, no card needed, and go live about two hours once Meta business verification is complete. Based in Romania? Talk to sales about availability.

Start free trialTalk to sales