In Hungary the media regulator, not the data-protection authority, handles breaches of the electronic advertising consent rule. Knowing which door a complaint comes through tells you which records to keep.
For Indian businesses with customers or suppliers in Hungary, and Hungarian firms considering InfiQ: which authority enforces what, what Hungary's advertising act requires of a marketing consent, what a +36 message costs, and how to begin.
See it work
Hungary splits the work between two authorities. Before you design an opt-in, know which one would look at which part of your WhatsApp programme.
The split matters in practice. The advertising consent record is what NMHH would ask about; your GDPR documentation is what NAIH would ask about. An opt-in that satisfies one does not automatically satisfy the other.
Outside electronic direct marketing the picture widens again: other parts of the advertising act are enforced by the consumer protection authority, and by the central bank's supervisory body for financial services, as the next section sets out.
Compared on
NMHH
National Media and Infocommunications Authority
NAIH
National Authority for Data Protection and Freedom of Information
Verdict
Two questions, two authorities: did the person agree to the advertising, and is their data handled lawfully? A Hungarian WhatsApp programme needs a yes to both.
Verdict: Two questions, two authorities: did the person agree to the advertising, and is their data handled lawfully? A Hungarian WhatsApp programme needs a yes to both.
Compliance
Hungary's advertising act is unusually specific about the consent itself: what it must contain, how it ends and where it is recorded.
Grt. § 6(1) allows advertising sent to a natural person by direct solicitation, in particular by e-mail or an equivalent individual communication means, only if the recipient gave prior, clear and express consent.[1]
Regulator: NMHH (National Media and Infocommunications Authority)
Point 1
Under Grt. § 6(2) the consent statement must include the person's name (and, where relevant, date and place of birth) and the categories of data it covers, and must state that consent is given voluntarily and with proper information.[1]
Point 2
Consent can be withdrawn at any time, free of charge and without reasons. The advertiser must then delete the data and stop sending (Grt. § 6(3)).[1]
Point 3
Advertisers must keep a register of the people who consented (Grt. § 6(5)).[1]
Point 4
Ekertv. § 14 defines electronic advertising as an advertisement communicated through an information society service or by electronic communications, excluding voice calls, and makes the electronic advertiser liable for breaches of Grt. § 6.[2]
Point 5
Addressed postal advertising may be sent without prior consent if the recipient can prohibit it at any time free of charge (Grt. § 6(4)). Advertising by e-mail or equivalent means gets no such route: it needs consent first.[1]
Point 6
Grt. § 24(1) gives general enforcement of the advertising act to the consumer protection authority, and to the MNB's supervisory body for financial services. Electronic direct-marketing consent breaches go to NMHH under § 24(4) and Ekertv. § 16/A(3).[1],[2]
Point 7
Grt. § 6(1) addresses natural persons and does not name messaging apps, and NMHH's online complaint form, which needs an Ügyfélkapu login, refers to SMS, fax and e-mail. Applying § 6 to WhatsApp is an interpretation; the GDPR applies to the personal data either way.[1],[5]
Point 8
Infotv. and Ekertv. both have versions in force from 1 October 2026, and the Grt. version in force dates from 1 January 2025. Check what changed before quoting article wording.[3],[2],[1]
Point 9
Whatever the Hungarian answer, Meta's WhatsApp Business Messaging Policy requires a person's opt-in before a business messages them on WhatsApp.[6]
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Atlas
A compact country in the Carpathian Basin, on the same Central European clock as most of its EU neighbours.
Turn the globe from India towards central Europe. Hungary sits on Central European time, a few hours behind India, so a Budapest morning falls in the Indian early afternoon and an Indian team can work Hungarian replies into its own day.
The three cities this guide refers to are Budapest, the capital; Debrecen in the east, where battery plants have been announced; and Szeged in the south. Their figures are in the market section below.
Market brief
A manufacturing economy tied into European value chains, with an instant-payment system people use every day.
The IMF estimates Hungary's 2025 GDP at about US$247 billion and GDP per head at about US$25,850. Both are estimates.[7]
Growth was subdued in 2024. In spring 2025 the European Commission expected new manufacturing capacity, notably in electric vehicles, to drive a pick-up, but called the outlook highly uncertain because Hungary is deeply integrated in global value chains; that forecast is now dated.[8]
Industry, excluding construction, generated 21.6% of Hungary's gross value added in 2024, against 19.4% for the EU.[9]
The population was 9,488,428 on 1 January 2026, down from 9,539,502 a year earlier. Greater Budapest had 1,686,222 residents in 2024, Debrecen 201,704 and Szeged 157,930.[10],[11]
The Budapest Stock Exchange has about 155 listed companies, and Hungarian authorities have announced battery-manufacturing plants in Debrecen and Nyíregyháza.[8]
Eurostat counts 74.51% of people in Hungary using instant messaging in 2025, against 82.31% across the EU. The survey covers all messaging apps, not WhatsApp alone.[14]
Hungary's instant-payment system has run 24/7 since 2 March 2020; the central bank reports 263.5 million instant credit transfers worth HUF 71.7 trillion in 2025. Qvik, built on it and open to all bank customers since 2024, handled 7.6 million payments in the past year and is accepted by more than 30,000 mostly online merchants.[15]
Cards remain the main electronic payment instrument for households, with 2.4 billion card payments in 2025, 30% of card purchases made with mobile wallets.[15]
The currency is the forint (HUF). The EU profile says Hungary is preparing to adopt the euro but sets no date.[16]
Hungary's industrial base is where Indian component makers, IT firms and logistics providers most often meet Hungarian buyers and plants.
An important sector, with a considerable share of manufacturing output and up to 15% of exports; it employed about 100,000 people in 2023, and the Commission notes its exposure to the weakening German economy.[8]
Hungary has 40 to 42 GWh a year of battery and storage manufacturing capacity, 17 to 18% of the EU total, and Chinese makers including EVE Energy, CATL and Sunwoda are expanding there.[8]
Manufacturing motor vehicles and other transport equipment generated 3.1% of Hungarian gross value added in 2024.[12]
Computer programming, consultancy and information services generated 3.4% of gross value added in 2024.[13]
Crop and animal production generated 3.0% of gross value added in 2024.[13]
Prices in ₹ and HUF
Plans start at ₹999 a month. Hungary is priced as its own Meta market: ₹7.56 per marketing message and ₹3.07 per utility message to a +36 number. Service replies have been charged per message since 1 October 2026.
Snapshot rates · as of 20 Oct 2026, 00:02 UTC
Lite
₹999 / month≈ Ft 3,407 HUF
₹833 / month, billed yearly≈ Ft 2,841 HUF
Growth
₹2,999 / month≈ Ft 10,229 HUF
₹2,499 / month, billed yearly≈ Ft 8,523 HUF
Enterprise
Custom volume pricing, custom SLA and dedicated infrastructure.
Per message to Hungary · Hungary
| Category | ₹ INR | HUF |
|---|---|---|
| Marketing | ₹7.5596 | Ft 25.8 |
| Utility | ₹3.0700 | Ft 10.5 |
| Authentication | ₹3.0700 | Ft 10.5 |
| Service | ₹3.0700 | Ft 10.5 |
| Market | Marketing | Utility | Authentication | Service |
|---|---|---|---|---|
| Argentina | Ft 18.5₹5.4352 | Ft 7.8₹2.2874 | Ft 7.8₹2.2874 | Ft 7.8₹2.2874 |
| Bangladesh | Ft 22.0₹6.4397 | Ft 1.1₹0.3254 | Ft 1.1₹0.3254 | Ft 1.1₹0.3254 |
| Brazil | Ft 18.7₹5.4970 | Ft 2.0₹0.5981 | Ft 2.0₹0.5981 | Ft 2.0₹0.5981 |
| Chile | Ft 26.7₹7.8162 | Ft 6.0₹1.7585 | Ft 6.0₹1.7585 | Ft 6.0₹1.7585 |
| Colombia | Ft 3.7₹1.0993 | Ft 0.241₹0.0706 | Ft 0.241₹0.0706 | Ft 0.241₹0.0706 |
| Egypt | Ft 19.3₹5.6629 | Ft 1.1₹0.3167 | Ft 1.1₹0.3167 | Ft 1.1₹0.3167 |
| France | Ft 25.8₹7.5588 | Ft 9.0₹2.6393 | Ft 9.0₹2.6393 | Ft 9.0₹2.6393 |
| Germany | Ft 41.0₹12.0088 | Ft 16.5₹4.8386 | Ft 16.5₹4.8386 | Ft 16.5₹4.8386 |
| Hong Kong | Ft 22.0₹6.4397 | Ft 7.8₹2.2867 | Ft 7.8₹2.2867 | Ft 7.8₹2.2867 |
| Hungary | Ft 25.8₹7.5596 | Ft 10.5₹3.0700 | Ft 10.5₹3.0700 | Ft 10.5₹3.0700 |
| India | Ft 3.2₹0.9435 | Ft 0.662₹0.1941 | Ft 0.478₹0.1402 | Ft 0.495₹0.1450 |
| Indonesia | Ft 12.3₹3.6133 | Ft 7.5₹2.1979 | Ft 7.5₹2.1979 | Ft 7.5₹2.1979 |
| Iraq | Ft 10.2₹2.9992 | Ft 2.4₹0.6943 | Ft 2.4₹0.6943 | Ft 2.4₹0.6943 |
| Israel | Ft 10.6₹3.1045 | Ft 1.6₹0.4662 | Ft 1.6₹0.4662 | Ft 1.6₹0.4662 |
| Italy | Ft 23.8₹6.9847 | Ft 9.0₹2.6369 | Ft 9.0₹2.6369 | Ft 9.0₹2.6369 |
| Kazakhstan | Ft 18.1₹5.3098 | Ft 5.4₹1.5824 | Ft 5.4₹1.5824 | Ft 5.4₹1.5824 |
| Kuwait | Ft 23.8₹6.9671 | Ft 13.2₹3.8671 | Ft 13.2₹3.8671 | Ft 13.2₹3.8671 |
| Malaysia | Ft 25.8₹7.5644 | Ft 4.2₹1.2314 | Ft 4.2₹1.2314 | Ft 4.2₹1.2314 |
| Mexico | Ft 11.9₹3.4877 | Ft 2.5₹0.7471 | Ft 2.5₹0.7471 | Ft 2.5₹0.7471 |
| Morocco | Ft 12.4₹3.6425 | Ft 6.9₹2.0218 | Ft 6.9₹2.0218 | Ft 6.9₹2.0218 |
| Netherlands | Ft 47.9₹14.0494 | Ft 15.0₹4.3987 | Ft 15.0₹4.3987 | Ft 15.0₹4.3987 |
| Nepal | Ft 22.0₹6.4397 | Ft 1.0₹0.2990 | Ft 1.0₹0.2990 | Ft 1.0₹0.2990 |
| Nigeria | Ft 15.5₹4.5421 | Ft 2.0₹0.5898 | Ft 2.0₹0.5898 | Ft 2.0₹0.5898 |
| Oman | Ft 10.2₹2.9992 | Ft 7.4₹2.1709 | Ft 7.4₹2.1709 | Ft 7.4₹2.1709 |
| Pakistan | Ft 14.2₹4.1620 | Ft 4.5₹1.3200 | Ft 4.5₹1.3200 | Ft 4.5₹1.3200 |
| Peru | Ft 21.1₹6.1843 | Ft 9.0₹2.6392 | Ft 9.0₹2.6392 | Ft 9.0₹2.6392 |
| Poland | Ft 11.0₹3.2105 | Ft 3.7₹1.0702 | Ft 3.7₹1.0702 | Ft 3.7₹1.0702 |
| Qatar | Ft 10.2₹2.9992 | Ft 3.6₹1.0547 | Ft 3.6₹1.0547 | Ft 3.6₹1.0547 |
| Romania | Ft 25.8₹7.5596 | Ft 8.7₹2.5436 | Ft 8.7₹2.5436 | Ft 8.7₹2.5436 |
| Russia | Ft 24.1₹7.0520 | Ft 12.0₹3.5173 | Ft 12.0₹3.5173 | Ft 12.0₹3.5173 |
| Saudi Arabia | Ft 17.2₹5.0537 | Ft 3.2₹0.9401 | Ft 3.2₹0.9401 | Ft 3.2₹0.9401 |
| Singapore | Ft 22.0₹6.4397 | Ft 4.8₹1.4072 | Ft 4.8₹1.4072 | Ft 4.8₹1.4072 |
| South Africa | Ft 11.4₹3.3385 | Ft 2.9₹0.8369 | Ft 2.9₹0.8369 | Ft 2.9₹0.8369 |
| Spain | Ft 21.2₹6.2161 | Ft 6.0₹1.7578 | Ft 6.0₹1.7578 | Ft 6.0₹1.7578 |
| Sri Lanka | Ft 22.0₹6.4397 | Ft 0.600₹0.1759 | Ft 0.600₹0.1759 | Ft 0.600₹0.1759 |
| Turkey | Ft 3.3₹0.9587 | Ft 0.270₹0.0792 | Ft 0.270₹0.0792 | Ft 0.270₹0.0792 |
| Ukraine | Ft 25.8₹7.5596 | Ft 8.9₹2.6138 | Ft 8.9₹2.6138 | Ft 8.9₹2.6138 |
| United Arab Emirates | Ft 17.2₹5.0537 | Ft 4.7₹1.3811 | Ft 4.7₹1.3811 | Ft 4.7₹1.3811 |
| United Kingdom | Ft 19.0₹5.5795 | Ft 6.6₹1.9346 | Ft 6.6₹1.9346 | Ft 6.6₹1.9346 |
| North America | Ft 7.5₹2.1976 | Ft 1.0₹0.2989 | Ft 1.0₹0.2989 | Ft 1.0₹0.2989 |
| Rest of Africa | Ft 6.8₹1.9796 | Ft 1.2₹0.3516 | Ft 1.2₹0.3516 | Ft 1.2₹0.3516 |
| Rest of Asia Pacific | Ft 25.3₹7.4057 | Ft 3.4₹0.9938 | Ft 3.4₹0.9938 | Ft 3.4₹0.9938 |
| Rest of Central & Eastern Europe | Ft 25.8₹7.5596 | Ft 6.3₹1.8595 | Ft 6.3₹1.8595 | Ft 6.3₹1.8595 |
| Rest of Latin America | Ft 22.2₹6.5048 | Ft 3.4₹0.9934 | Ft 3.4₹0.9934 | Ft 3.4₹0.9934 |
| Rest of Middle East | Ft 11.8₹3.4490 | Ft 2.7₹0.7998 | Ft 2.7₹0.7998 | Ft 2.7₹0.7998 |
| Rest of Western Europe | Ft 17.8₹5.2054 | Ft 5.1₹1.5019 | Ft 5.1₹1.5019 | Ft 5.1₹1.5019 |
| Other | Ft 18.1₹5.3098 | Ft 2.3₹0.6769 | Ft 2.3₹0.6769 | Ft 2.3₹0.6769 |
Plan prices are monthly, in rupees, excluding GST; yearly billing is two months free. Messages are charged per delivered message on top of the plan, at the rate for the recipient’s country. Full details: InfiQ pricing. InfiQ invoices in rupees; the forint and euro figures are indicative conversions for budgeting.
Rates for every Meta market, plus plans and add-ons, are on one page.
See all plans and ratesOn InfiQ
What InfiQ covers, and what stays with you.
Each contact's opt-in source and time are recorded, STOP replies are enforced at platform level (even against later imports), and the audit trail exports.
Grt. § 6(5) asks for a register of who consented. InfiQ records each contact's opt-in source and time and exports the trail; the statement itself, with the name and data categories § 6(2) requires, lives in your opt-in form, so keep its wording with the record.
Learn moreShared team inbox
Hungarian customer and supplier questions answered from one number, with transfers, labels and private notes.
Template manager and library
Hungarian and English versions of each template, drafted and tracked through Meta's approval.
Broadcast campaigns
Campaigns only to contacts in your consent register, scheduled for Hungarian working hours.
Account security controls
Role-based access and two-factor sign-in limit who can see Hungarian customers' chats, which helps the GDPR side of the split.
Guided onboarding
Meta business verification first; once it is complete, a number is typically live in about two hours.
Two ways in
InfiQ serves India-based businesses; a business based in Hungary starts with sales.
Write a Grt.-ready opt-in
Name, the data categories covered, and a statement that consent is voluntary and informed, on your checkout or sign-up form. Keep the wording.
Verify with Meta and go live
Once Meta business verification is complete, InfiQ typically has your number live in about two hours.
Submit Hungarian templates
Hungarian versions of order, delivery and reminder templates through the template manager; Meta lists Hungarian under code hu.
Honour withdrawals at once
A STOP reply ends marketing on the platform; delete the contact from your marketing register as § 6(3) requires.
Know what InfiQ is
An India-based Meta Business Partner that bills in rupees, processes customer data in India and supports customers in English and Hindi on India time.
Talk to sales
Availability for businesses based outside India goes through sales, and we will say plainly whether InfiQ fits.
Bring the GDPR question
Customer data would be processed in India; put that to your own data-protection review first.
NMHH for the advertising consent rule, NAIH for the data. Under Grt. § 24(4) and Ekertv. § 16/A(3), breaches of the electronic direct-marketing consent rule go to NMHH, while NAIH oversees GDPR compliance. WhatsApp is not named in either statute, so where it sits in this split is an interpretation.
Grt. § 6(2) requires the person's name (and, where relevant, date and place of birth), the categories of data the consent covers, and a statement that consent is given voluntarily and with proper information. A bare 'I agree' tick-box would not show those elements, so build them into the form.
If the consent rule applies to your messages, yes: Grt. § 6(5) requires advertisers to keep a register of the people who consented. Keep it current, because a withdrawal has to stop the sending and remove the person's data from it.
You stop sending and delete their data, as Grt. § 6(3) requires; a person may withdraw at any time, free of charge and without giving reasons. On InfiQ, a STOP reply is enforced at platform level, even against later imports, so a withdrawn contact is not messaged again by mistake.
Not necessarily under Grt. § 6, which addresses natural persons, but do not assume a general B2B exemption. A message to a named person at a company still uses that person's data under the GDPR, and where the line falls is a question for your counsel.
Hungary has its own line on Meta's rate card. On InfiQ a marketing message to a +36 number costs ₹7.56, a utility message ₹3.07, an authentication message ₹3.07 and a service reply ₹3.07, ex-GST. Plans start at ₹999 a month.
Not inside WhatsApp through InfiQ, which does not offer in-chat payments. Send a payment link from your own checkout in a template; if that checkout supports qvik or instant transfers, the customer pays there as usual.
Facts on this page were checked against these sources on the dates shown. InfiQ's rates come from its published rate card. Page updated 2026-10-20.
Indian businesses can start a 7-day Lite trial, no card needed, and go live about two hours once Meta business verification is complete. Based in Hungary? Talk to sales about availability.
Route
IN → HU
Official WhatsApp Business Platform
