A district that sells by commission
A Pithora mural is painted on a wall, so the buyer commissions it and the painter travels to it. A Sankheda swing is turned, lacquered and painted for a buyer who has chosen the colours. Both are sold before they exist, and both buyers wait.
That wait is where WhatsApp earns its place. A buyer in Vadodara or Ahmedabad who writes to ask how the work is going can be sent photos straight away, as replies. The workshop or the painter's agent can also send the ready message unprompted, as a utility template, to buyers who agreed to order updates.
What they should not send without a yes on record is the festival catalogue to every past buyer. The district's crafts are what bring buyers back, and the consent rule is what keeps that return welcome.