Plan, send and measure every broadcast.
Audiences, scheduling and results — this track covers the full life of a WhatsApp broadcast, from building a segment to reading the report.
What you'll learn
The campaign management track, at a glance
Broadcasts on WhatsApp reward precision — small, relevant segments beat big blasts every time.
- How to build audience segments with tags and attributes instead of messaging everyone
- How to schedule campaigns and pace large sends without hitting messaging limits
- How to personalise templates with per-contact variables at send time
- How to read delivered, read and replied rates — and what a healthy funnel looks like
- How to handle opt-outs automatically so unsubscribed contacts never get another broadcast
On the roadmap
Planned tutorials in campaign management
The curriculum is locked; the articles are in production. Here's exactly what's coming to this track.
- 01
Import contacts and build your first segment
Coming soonBring contacts in, tag them and cut a segment that's actually worth messaging.
- 02
Schedule and send your first campaign
Coming soonPick a template, attach a segment, schedule the send and watch delivery in real time.
- 03
Personalise at scale with variables
Coming soonMap contact attributes to template variables so every message reads like it was written for one person.
- 04
Read your campaign report
Coming soonDelivered, read, replied and clicked — what each number means and which one to optimise first.
- 05
Set up opt-out handling
Coming soonConfigure stop keywords and suppression so opt-outs are honoured automatically on every future send.
The first batch of step-by-step articles starts with onboarding and rolls out track by track. Until then, the blog covers the fundamentals in depth and the developer hub documents the REST API and webhooks.
Keep exploring
Related to campaign management
FAQ
Frequently asked questions
How many messages can I send in a campaign?
Meta assigns each number a messaging limit, starting at 250 unique customers per 24 hours for unverified numbers, rising to 2,000 once your business is verified, and scaling to 10,000, 100,000 and then unlimited as your quality history builds. The tutorials cover how to grow through tiers safely.
Do customers need to opt in before I broadcast to them?
Yes. WhatsApp policy requires opt-in before you send marketing messages, and ignoring it is the fastest way to damage your quality rating. The best-practices track covers compliant opt-in collection in detail.
Can I send different content to different segments?
Yes. Segments are built from tags and attributes, and each campaign pairs one segment with one template — so a sale announcement to repeat buyers can read differently from the one sent to first-timers.
Put the tutorials to work on a live account.
Get onboarded on the official WhatsApp Business API in as little as 24 hours — with a team that answers.