Templates that get approved first time.
Message templates are how you start conversations on WhatsApp. Learn to write, format and submit templates that pass Meta review on the first attempt.
What you'll learn
The template creation track, at a glance
Approval is a policy game as much as a copywriting one. This track covers both sides.
- The difference between marketing, utility and authentication templates — and why the category changes what you pay
- How to use variables, headers, footers and media to build rich templates
- How to add quick reply, URL and call buttons that drive action
- Why templates get rejected and how to rewrite them for approval
- How template quality works and what causes a template to be paused
On the roadmap
Planned tutorials in template creation
The curriculum is locked; the articles are in production. Here's exactly what's coming to this track.
- 01
Anatomy of a message template
Coming soonHeader, body, footer, buttons and variables — what each part does and the limits on each.
- 02
Write your first utility template
Coming soonBuild an order-update template from scratch and submit it, with the exact copy we'd use.
- 03
Marketing templates that pass review
Coming soonThe wording patterns Meta approves, the ones it rejects and how to keep offers inside policy.
- 04
Add buttons, media and variables
Coming soonQuick replies, URL buttons, images and per-contact variables — with formatting pitfalls to avoid.
- 05
Fix a rejected template
Coming soonDecode the rejection reason, correct the template and resubmit — usually a ten-minute job.
- 06
Understand template pricing by category
Coming soonHow marketing, utility and authentication messages are billed differently, with worked examples.
The first batch of step-by-step articles starts with onboarding and rolls out track by track. Until then, the blog covers the fundamentals in depth and the developer hub documents the REST API and webhooks.
Keep exploring
Related to template creation
FAQ
Frequently asked questions
How long does template approval take?
Most templates are reviewed within minutes to a few hours. Borderline or complex templates can take up to 24–48 hours, so submit ahead of any campaign deadline.
Why was my template rejected?
The usual causes: content that doesn't match the chosen category, prohibited content, formatting errors, or variables with no surrounding context. A planned tutorial walks through decoding the rejection reason and fixing each case.
Do templates cost money?
Creating templates is free. Charges apply per delivered message, and the rate depends on the template category — the pricing page has current per-message rates.
Put the tutorials to work on a live account.
Get onboarded on the official WhatsApp Business API in as little as 24 hours — with a team that answers.