Draft a Meta-ready WhatsApp template in under a minute

Every template message goes through Meta's review before you can send it, and most rejections are avoidable. Reviewers — automated first, human if flagged — check that the message is comprehensible on its own, that its category matches its content, and that nothing about it looks deceptive. A draft that reads like a real message to a real customer, with specific context instead of vague prompts to “click here”, clears review far more reliably than a skeleton stuffed with placeholders.

• Give every variable a sample value. Submissions without realistic examples for {{1}}, {{2}} and so on are a leading cause of rejection — the reviewer has to see what the filled-in message looks like.
• Pick the honest category. Submitting a discount blast as utility does not save money for long: Meta reclassifies miscategorised templates, and repeated attempts hurt your standing. If the message would still make sense without the customer having bought anything, it is marketing.
• Skip link shorteners. bit.ly-style links hide the destination, which reviewers treat as a red flag. Use your full branded domain, ideally in a URL button rather than pasted into the body.
• Offer an opt-out on promotional sends.A “Stop promotions” quick reply keeps block rates down, and block rate is what ultimately throttles your messaging limits.

Category choice also shapes how the message should be written. Utility phrasing — “your order {{1}}has been dispatched” — is anchored to a transaction the customer expects to hear about, so it feels like service, not interruption. Promotional phrasing bolted onto a transactional send (“your order shipped — and here's 20% off!”) converts the whole conversation to the marketing rate and trains customers to skim your updates. Keep transactional templates purely transactional: read rates stay high, costs stay low, and your marketing templates land better because they arrive less often.

Want a head start instead of a blank form? Browse the full template library for ready-made examples across industries, or open your draft in the playground to adjust headers, footers and buttons before you submit.