WhatsApp OTP Authentication Template for Salons & Spas

How to personalise the two variables

This template intentionally carries only two variables so it stays inside authentication rules while still feeling branded. {{1}} is the one-time code your system generates at send time — always a fresh, single-use value, never a reused or predictable number. {{2}} is your business name, and it should match the WhatsApp display name your clients see at the top of the chat exactly, so the message reads as genuinely yours and not a spoof. Resist the urge to add the client's name, appointment details, offers, or links here: authentication templates are deliberately spare, and any extra marketing or promotional wording will get the template rejected or moved out of the low-cost category.

• {{1}} — the freshly generated one-time code (e.g. 748213)
• {{2}} — your exact verified brand name (e.g. Glow & Go Salon Studio)
• Keep {{2}} identical to your WhatsApp display name for trust
• No names, offers, emojis or URLs in the authentication body

Getting it approved as Authentication

Submit this under the Authentication category, not Utility or Marketing. Meta reviews authentication templates against a fixed pattern: a code, a validity statement, a security warning not to share the code, and a copy-code button — and nothing else. Keep the wording close to the sample above, include the ten-minute expiry line and the 'do not share' security note, and use the built-in copy-code button rather than a custom URL or call-to-action button. Avoid promotional phrasing, tracking links, and unrelated variables, since any of those will bounce the template back or reclassify it. Approvals for clean authentication templates are typically quick — often within a day — and once approved you can send immediately through InfiQ. If you also want the tap-free experience, ask InfiQ about one-tap autofill on Android, which lets the client's WhatsApp copy the code into your app automatically.

• Choose Authentication as the category
• Keep the fixed OTP + expiry + security-warning structure
• Use the copy-code button, not a marketing CTA or link
• Skip offers, emojis, tracking URLs and extra variables
• Ask about one-tap autofill for Android for a smoother login

What it costs to send

Since Meta moved off per-conversation billing on 1 July 2025, WhatsApp charges per delivered message according to the template's category. This OTP goes out as an Authentication message, which sits among the lowest-cost categories on the rate card — an important detail if you're sending codes at every login and redemption. The 24-hour window that opens when a client messages you first is a free customer-service window, not a billing unit, so don't confuse it with what an OTP costs: each authentication message is billed on its own when it's delivered. With InfiQ you pay transparent ₹ pricing (ex-GST), so you can forecast a month of verification traffic before you switch it on. Slide your expected monthly salon volume through the cost calculator to see the delivered-message total.

Why WhatsApp beats SMS for salon OTPs

For a salon or spa audience, WhatsApp is where the client already is. Codes land in a thread they actively watch, so read and completion rates tend to run well ahead of SMS, where OTPs get buried under promotional texts or filtered outright. The copy-code button removes typos and re-sends, the message carries your verified brand name and profile so it looks legitimate, and delivery isn't at the mercy of operator OTP throttling. The result is fewer 'code didn't arrive' calls to your front desk and faster logins for members and loyalty users — which matters when someone is standing at the counter mid-checkout. WhatsApp is InfiQ's first-class channel today, so this template is built to send natively, not bolted on as a fallback.