Promotional Offers WhatsApp Template for SaaS

Personalise it so it reads 1:1, not like a broadcast

The five variables exist to make a mass send feel like a message written for one person. {{1}} carries the user's first name; {{2}} names the specific offer; {{3}} references their workspace, account or product so it's unmistakably about them; {{4}} sets the deadline that creates honest urgency; and {{5}} states the exact benefit — a percentage, a fixed rupee saving, or bonus seats. Pull these from your CRM or product database rather than hardcoding them, and keep the benefit concrete: 'save ₹4,000 on annual billing' converts better than 'special discount'. The more the message reflects the account's real context, the less it reads as promotional noise and the more it reads as a relevant heads-up.

• {{1}} name — from your CRM, always populated
• {{2}} offer name — the campaign's plain-language hook
• {{3}} account or workspace — makes it unmistakably theirs
• {{4}} end date — a real, honest deadline
• {{5}} discount or benefit — a specific number, not 'special price'

Approval tips that keep it out of the reject pile

Two things sink SaaS promotional templates in review. First, category: this is unambiguously a Marketing template because it promotes an offer — submitting it as Utility to chase a cheaper rate is the single most common rejection reason, and Meta re-categorises or rejects it anyway. Second, missing opt-out: marketing templates sent to opted-in users must give a clear way to stop, which is why the STOP line is baked into the body above — don't delete it. Beyond that, provide a realistic sample value for every variable so reviewers can see the finished message, keep every claim truthful and substantiable under Meta's Commerce and Business policies and India's ASCI advertising code, and avoid absolute or misleading superlatives. Get those right and approval typically lands within a day.

• Submit as Marketing — never Utility, or it gets rejected
• Keep the opt-out line ('Reply STOP') in the body
• Fill in a sample value for each of the five variables
• Make every discount and claim truthful and provable
• Only message users with valid marketing opt-in

What it costs to send

WhatsApp bills per delivered message by category — the per-conversation model ended when Meta moved to per-message pricing on 1 July 2025, so this template is charged at the marketing per-message rate for India each time it's delivered. The 24-hour window is a free customer-service window for replies, not a billing bucket, so it doesn't change what a promotional send costs. With InfiQ you get transparent ₹ pricing, ex-GST, with no per-message surprises — slide your monthly SaaS volume through our calculator to see the delivered-message cost and the payback on a typical upgrade campaign before you commit a rupee.