Back In Stock WhatsApp Template for SaaS

How to personalise the variables

The two variables do the heavy lifting: {{1}} carries the customer's name so the message reads like a 1:1 note rather than a broadcast, and {{2}} names the exact thing that is available again. Resist the urge to leave {{2}} generic — 'your plan' converts, but 'the Pro plan (annual)' or 'a seat on your Growth team plan' converts better because it removes ambiguity about what to claim. Pull both values from your CRM or subscription record at send time. Keep the tone warm and specific to the SaaS context, and make sure the button destination deep-links straight to the checkout, upgrade or claim page for that exact item so the promised single tap actually delivers a single tap. Personalisation is also a quality signal to Meta: templates that read as relevant 1:1 messages draw fewer blocks and protect your number's quality rating over time.

• {{1}} — customer first name, pulled live from your CRM
• {{2}} — the specific plan, seat, cohort or add-on that reopened
• Deep-link the primary button to the exact claim or upgrade page
• Match the wording to how you name tiers in-product for zero confusion

Approval tips specific to this template

Submit this as a Marketing template — it is promotional and time-limited, and mislabelling it as Utility is the single most common reason a template like this gets rejected. Provide a real sample value for every variable in the submission form (Meta reviews the filled-in example, not the raw {{1}} placeholders), and keep every claim truthful and substantiable to stay within both Meta's commerce policy and India's ASCI advertising code. Because it is a marketing template, it must carry a clear opt-out — the 'Reply STOP to opt out' line and the 'Stop promotions' quick-reply button both satisfy that requirement, and honouring opt-outs promptly keeps you compliant. Avoid ALL-CAPS shouting, excessive emoji, or urgency claims you cannot back up; those trip the reviewer and can slow approval.

• Category: Marketing — never submit as Utility
• Fill in a sample value for {{1}} and {{2}} before submitting
• Keep the opt-out line and honour STOP replies promptly
• Make availability and scarcity claims truthful (Meta + ASCI)
• Skip caps-lock, emoji spam and unverifiable urgency

What it costs to send

Since Meta moved off per-conversation billing on 1 July 2025, WhatsApp charges per delivered message by category — and because this is a Marketing template, each delivered message bills at the marketing rate on Meta's live India rate card. There is no separate conversation charge; the 24-hour window that opens when a customer replies is a free service window for follow-up, not a billing unit. On top of Meta's per-message rate, InfiQ applies transparent ₹ pricing (ex-GST) so you can see exactly what a campaign will cost before you press send. Because back-in-stock messages target an already-interested, opted-in waitlist rather than a cold audience, the conversion rate is typically high enough that the marketing send pays for itself quickly — use the cost calculator to model your monthly volume and expected payback.

Variations you can copy

Start from the core template, then adapt it to your funnel. A trimmed one-variable version is ideal for high-frequency automated sends where speed matters more than flourish. An incentive version adds a genuine, time-bound reason to act now — a returning launch discount or a bonus month — which is fully allowed under the marketing category as long as the offer is real and the opt-out stays in. And because WhatsApp is the everyday channel for most Indian customers, a regional-language version in Hindi, Tamil, Telugu or your customers' preferred language often lifts response noticeably; submit each language as its own template for approval.

• Shorter: keep {{1}} and {{2}}, drop the second sentence for fast automated sends
• With incentive: add a real, time-bound offer while keeping the opt-out line
• Regional language: submit a Hindi or local-language version as a separate template
• With image header: add a product or plan visual to lift the marketing send